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[03/11/03 - 12:00 AM] UPN Renews 'Smackdown!' By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- UPN and the WWE have signed a multi-year renewal deal to keep "WWE Smackdown" at the network through the 2004-05 season.
Despite ratings being down by 13% from last season (6.37 million viewers on average vs. 5.55 million as of March 2), "Smackdown" is still UPN's most-watched program as well as the top-rated show among male teens and the third-highest-rated show among persons 12 through 34 (behind CBS and NBC) in its time period.
The deal also marks a change in the series' license-fee structure. Previously, in what was essentially a time buy, the WWE had paid a straight fee of $300,000 per week (about $16 million a year) to UPN in order to broadcast the series. In exchange, the WWE sold most of "Smackdown's" ad inventory, with UPN handling just two minutes' worth of spots. Beginning this fall however, the WWE will switch to a more traditional license-fee arrangement as now UPN will pay the company about $500,000 per week for the series and take over selling all of the ad inventory.
Despite the netlet actually paying for the series now, the switch will likely end up putting more money in UPN's pocket. The WWE reportedly makes $1 million per episode through its ad spots and with UPN taking over the inventory, it will see a net profit of $500,000 per episode, an increase from the $300,000 the WWE currently pays them.
Other details announced: UPN will keep the series on Thursday nights and the WWE will create four "Smackdown"-related specials per year in addition to its usual 52 weeks-a-year format.
This article was updated on March 12.
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[01/10/25 - 12:01 PM] "Saturday Night Live" Kicks Off 2025 with New Shows Beginning Jan. 18 Look for Dave Chappelle to host on January 18 followed by Timothée Chalamet on January 25.
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[01/10/25 - 10:31 AM] The "Doc" Is in with a Double Dose of FOX's Gripping New Medical Drama The show's debut installment will rebroadcast this Sunday, January 12 and Monday, January 13.
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[01/10/25 - 08:31 AM] Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers Wednesday's coverage peaked at 2.5 million viewers.
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[01/10/25 - 07:06 AM] "Puppy Bowl XXI" Returns Sunday, February 9 Across Animal Planet, Discovery, TBS, truTV, Max and discovery+ The annual three-hour television event will feature 142 rescue puppies from 80 shelters across 40 states - and two countries - as they compete in the cutest competition of the year.
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[01/10/25 - 05:31 AM] Venu Sports Will Be Discontinued Venu Sports, the proposed virtual MVPD service from ESPN, FOX and Warner Bros. Discovery, will be discontinued.
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[01/10/25 - 03:01 AM] Video: "My Family" - Official Teaser - Netflix A terminally ill father prepares his chaotic family to care for his two young kids and face life without him - but they must put old quarrels to rest.
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[01/10/25 - 01:23 AM] Disney+ and Curious Films to Produce "Caroline (w/t)" Original Feature Length Documentary Film The film will celebrate the life and career of one of the UK's most popular TV presenters Caroline Flack and follows Christine, Caroline's mother, as she seeks to understand the events in the final months of her daughter's life.
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[01/09/25 - 01:54 PM] Video: Hunting Down the Truth - "The Hunting Party" - Trailer - NBC After an impossible breakout at a top-secret prison, one team must race against time to recapture escaped serial killers who are more dangerous than ever before.
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[01/09/25 - 11:21 AM] CBS Program Advisory: "Hollywood Squares" Premiere Moves to Next Thursday In light of the ongoing tragic wildfires in Los Angeles and the surrounding areas, tonight's premiere of "Hollywood Squares" will move to next Thursday, January 16.
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[01/09/25 - 08:32 AM] ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.
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[01/09/25 - 08:25 AM] "The American Revolution," A New Film from Ken Burns, to Premiere November 16, 2025 The new six-part, 12-hour documentary series that explores the country's founding and its eight-year War for Independence, will premiere on Sunday, November 16 and air for six consecutive nights through Friday, November 21st at 8:00-10:00 p.m. ET on PBS.
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[01/09/25 - 08:01 AM] Video: "Lucca's World" - Official Trailer - Netflix Determined to help her son, who has cerebral palsy, Bárbara takes her family to India for an experimental treatment. Based on the book of the same name.
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[01/09/25 - 07:00 AM] WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.
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[01/09/25 - 06:00 AM] Video: "Onside: Major League Soccer" - Official Trailer - Apple TV+ Off the pitch and on the record. An access-all-areas look at Major League Soccer.
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[01/09/25 - 05:31 AM] Video: "Sakamoto Days" - Final Trailer - Netflix Once the greatest hitman of all, Taro Sakamoto retired in the name of love. But when his past catches up, he must fight to protect his beloved family.
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