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[07/02/03 - 12:00 AM] Cable Originals Battling for the Spotlight By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- With the June ratings period (May 26-June 29) officially a wrap, some basic cable networks are finding their original offerings are fighting an uphill battle to attract viewers.
Here's a breakdown of the latest rumblings:
-- FX is probably having the toughest time out of all of the basic cable networks. Its two latest originals: "Lucky" and "The Orlando Jones Show" have not been the ratings grabbers the network had hoped. Particularly disappointing has been "Lucky" which many expected to rebound this past month with the broadcast networks having wrapped their regular season. That hasn't been the case as the comedy saw its adults 18-49 average drop to a 0.55 rating during the period, lowering its season-to-date average to a 0.77 rating. The same bad news applies to "Jones," as the late-night talk show fell more than 60% from its opening week numbers by the end of June in the key demographic (0.24 vs. 0.60 rating). The series only saving grace has been its performance among African-American viewers where it scores a 0.66 rating among the 18-49 demographic.
-- USA on the other hand has had better, albeit mixed, results thanks to its original series "Monk." The second season bow of the drama was the most-watched episode of the series to date, securing a 4.1 household rating. Nevertheless, week two of its new season saw its viewership fall by 1.4 million total viewers (4.0 million vs. 5.4 million). Further complicating matters is the lack of another fresh installment of the series until July 11 due to the national holiday this Friday. Despite such dark clouds, "Monk" remains a key component to USA's original series strategy. A new drama, "Peacemakers," kicks off on July 30 and "The Dead Zone" returns for seven new episodes this Sunday.
-- MTV's June offerings also garnered a mixed bag of results. New Sunday series "Doggy Fizzle Televizzle" and "Who's Got Game" scored respectable numbers, topping the network's previous time slot average by 30%. Returning series "The Real World" and "The Osbournes" however weren't so lucky as both were off from year-to-year comparisions. Nevertheless, MTV's new late-night series "The New Tom Green Show" has been a surprise hit for the network, posting a strong 1.1 rating among MTV's target demographic of persons 12-34.
-- Game Show Network has seen its aggressive Sunday night lineup fail to meet expectations. After two weeks, neither "Chuck Woolery: Naturally Stoned" nor its lead-out, "Funny Money," topped the network's projected 0.8 household rating for the series.
-- TNT, which doesn't carry original series, has pulled lukewarm responses for its latest batch of original telefilms. This past weekend, the network's mini-series "Caesar" averaged 3.36 million total viewers, 1,553,000 of which were among the coveted adults 18-49 demographic. That's up 23% from TNT's primetime average as of late with Sunday's installment bringing in 3.6 million viewers (1.6 million in adults 18-49) and 3.1 million viewers (1.4 million in adults 18-49) for its conclusion on Monday.
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[july 2003] |
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[01/30/25 - 10:40 AM] The ATL Serves Up Big Peach Energy as Bravo's "The Real Housewives of Atlanta" Returns Sunday, Mar. 9 at 8 P.M. ET/PT As previously announced Porsha Williams makes her spectacular return alongside Drew Sidora and new housewives Shamea Morton Mwangi, Brit Eady, Kelli Ferrell and Angela Oakley.
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[01/30/25 - 10:01 AM] "The Lion King at the Hollywood Bowl" Concert Special Debuts February 7, 2025 on Disney Plus This live-to-film concert experience includes epic performances with a 70-person orchestra, a troupe of skillful dancers, state-of-the-art projection mapping images, and the Broadway show's award-winning costumes and puppetry giving viewers across the globe a front row seat to the unprecedented musical extravaganza celebrating the world of "The Lion King."
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[01/30/25 - 10:00 AM] Season Four of the HBO Original Series "The Righteous Gemstones" Debuts March 9 The series tells the story of a world-famous televangelist family with a long tradition of deviance, greed, and charitable work.
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[01/30/25 - 09:30 AM] Video: AMC/AMC+ Debut the Pulse-Pounding Official Trailer for Returning Hit Noir Thriller, "Dark Winds," Starring Zahn McClarnon "Dark Winds" returns with all-new episodes exclusively on AMC and AMC+ on Sunday, March 9 at 9pm ET/PT, with new episodes airing weekly on Sundays.
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[01/30/25 - 09:06 AM] FOX Sports Presents the 149th Annual Westminster Kennel Club Dog Show Presented by Purina Pro Plan February 8, 10 & 11 The iconic event will be showcased across FOX Sports' family of networks, digital platforms, and WestminsterKennelClub.org.
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[01/30/25 - 09:01 AM] TNT Sports & Max to Launch Exclusive NASCAR Driver Cam & Audio Experience Starting Sunday, Feb. 2 Launching with the Cook Out Clash at Bowman Gray this Sunday, NASCAR Driver Cam on Max will offer users the most comprehensive access inside each driver's car including a layered audio mix of scanner team radios and ambient car noise, all synced up with a 1080p Driver Cam feed on supported devices.
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[01/30/25 - 08:38 AM] Peacock Announces Series Pickup of Crime Drama "Superfakes" The crime drama series follows a small-time Chinatown luxury counterfeit dealer who enters a dangerous black market underworld in order to fund a life of suburban respectability for her family.
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[01/30/25 - 08:07 AM] TLC to Premiere 1-Hour Special "Big Family, Big City" on Tuesday, February 25 at 10/9c Get ready for an unforgettable ride with the de la Mottes, a conservative family of 13 who are about to experience the ultimate culture shock!
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[01/30/25 - 08:00 AM] HGTV Stars Ben and Erin Napier Renovate the Whole Town of Sebring, Florida, in a New Season of Hit Series "Home Town Takeover" Premiering Sunday, March 9, at 8 PM ET/PT The pair - who attracted more than 14 million viewers to the series' last season - will now take on over a dozen renovation projects across homes, local businesses and public spaces, bolstered by 13 all-star HGTV and Food Network talent, to reinvigorate the struggling lakeside community.
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[01/30/25 - 06:07 AM] The First Season of "The Eternaut" Will Release Globally on Netflix on April 30th One summer's night in Buenos Aires, a mysterious deadly snowfall wipes out most of the population and leaves thousands stranded.
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[01/30/25 - 06:03 AM] Are You in for the Final Game?: "Squid Game" Season 3 to Premiere on June 27 Picking up where the second season left off, Season 3 explores the choices Gi-hun (Lee Jung-jae) will make amidst overwhelming despair.
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[01/30/25 - 06:02 AM] Netflix Announces Two New Projects from Tyler Perry Tyler Perry's 2025 slate includes Part 2 of the hit drama series "Beauty in Black," set to return on March 6.
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[01/30/25 - 06:01 AM] You're Not Ready for What's Next: Netflix Reveals Upcoming Series, Films and Games for 2025 "No matter what you're looking forward to this year, there's no way to be completely ready for what's next on Netflix," said Bela Bajaria, Netflix Chief Content Officer, at the company's annual showcase of films, series and games coming in 2025.
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[01/29/25 - 09:01 PM] Video: Trailer for "Dalah: Death and the Flowers" Reveals More Clues - Uncover the Mystery on February 27 Netflix has unveiled the main trailer for the murder mystery series "Dalah: Death and the Flowers," offering a deeper look into the shocking death of a promising prime ministerial candidate.
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[01/29/25 - 08:01 PM] Video: "Sosyal Climbers" - Official Trailer - Netflix Stuck with a massive debt after falling for a scam, two wannabe socialites create elaborate fake identities to swindle the rich out of their money.
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