or


[06/22/05 - 12:00 AM]
MTV Networks Music Services to Offer Unprecedented Global Platform for Upcoming Live 8 Concerts

[via press release from MTV]

MTV Networks Music Services to Offer Unprecedented Global Platform for Upcoming Live 8 Concerts

MTV & VH1 Are Exclusive LIVE U.S. Television Partners for Live 8's 'The Long Walk To Justice' Airing July 2 from 12-8pm ET/9am-5pm PT

LONDON and NEW YORK, June 22 -- In an unprecedented global music initiative, MTV Networks services around the world will air customized programming from the upcoming Live 8 concerts being held in multiple international venues on July 2nd, potentially reaching a world-wide audience of more than 1 billion people.

In the United States alone, MTV, VH1 and MTV's college network, mtvU, will run a shared feed for the first time ever, capturing the biggest moments of this universal music effort to help fight poverty. From 12-8pm ET/9am-5pm PT, the sister networks will provide select LIVE coverage from every corner of the world, along with interviews with participating artists and fans on site, and produced packages that will look at everything from the original 1985 Live Aid concert to what is set to take place at the upcoming G8 conferences Live 8 is hoping to influence in 2005. In addition, CMT and VH1 Classic will be involved in showcasing Live 8 performances reflective of their brands in separate highlight programming the day after the concerts take place.

Outside of the United States, hourly bulletins comprised of performances, backstage interviews and specially created packages will air on MTV, VH1 and TMF (The Music Factory) brands internationally. In addition, VH1 India will broadcast 12 hours of Live 8 footage showcasing highlights from all the event venues. Finally on July 3, the day after the concerts take place, a one-hour Live 8 special with featured global performances will be made available to MTV Networks music channels around the world.

As the motivating force behind 1985's Live Aid concert, Sir Bob Geldof is leading the effort for this year's Live 8 concerts, alongside formidable international campaigns whose goals are to eradicate poverty in the world's poorest countries. "Make Poverty History" in the U.K. and in the U.S., DATA's "One" Campaign led by Bono, each with millions of supporters around the world, have joined forces for a "Global Call to Action Against Poverty."

"Our proudest moments are when we use our unique global position to help connect our audience with the important events of the day and offer a creative outlet for artists to express themselves about the issues of our time," said Judy McGrath, MTV Networks Chairman. "Live 8 is one of those moments and we're glad to join our musical brothers and sisters in every corner of the world to help shine the spotlight on ending poverty."

Commented Van Toffler, President of MTV Networks Music Group, "Music has always served as a lightning rod for social change and commentary. Over the last few weeks, an incredible passion has been building around Live 8's mission and we want to help bring that passion back to our audience. By empowering our viewers to take action against poverty, we're reinforcing the message that as world citizens, we're all in this together."

According to Live 8's Worldwide Executive Producer Kevin Wall, "America Online recognizes that the Live 8 show is gaining momentum and becoming bigger by the minute and in the spirit of the event, have decided to open the door and get it to as many people as possible. They are delighted to have MTV and VH1 come on board and contribute."

This marks the longest period MTV has gone LIVE for a televised event since Woodstock '99. Twenty years ago this July 13th, MTV: Music Television presented wall to wall coverage of the first Live Aid concert organized by Sir Bob Geldof's organization, Band Aid. A veritable who's who of rock and pop music performed from two stadiums on two continents to benefit African famine relief. Many of the now legendary artists who performed at the original Live Aid will be on hand for this year's Live 8, along with current artists from every musical genre including pop, rock, hip-hop, rap and country.

Salli Frattini, Lee Rolontz and Dave Sirulnick will Executive Produce on behalf of MTV Networks in the United States. Richard Godfrey is Executive Producing on behalf of MTV International.

MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV Networks
Web Site: http://www.mtv.com





  [june 2005]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/22/24 - 01:31 PM]
Video: "Suits LA" Arrives February 2025 - NBC
The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.

[11/22/24 - 12:11 PM]
Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host
Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.

[11/22/24 - 10:15 AM]
Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal
Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.

[11/22/24 - 09:01 AM]
Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024
Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.

[11/22/24 - 08:03 AM]
Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6
The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!

[11/22/24 - 07:35 AM]
2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17
In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.

[11/22/24 - 07:12 AM]
Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal
In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).

[11/22/24 - 06:31 AM]
Video: "Chef's Table" Volume 7 - Official Teaser - Netflix
Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.

[11/22/24 - 05:41 AM]
"They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN
Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.

[11/22/24 - 03:01 AM]
Video: "Ad Vitam" - Official Trailer - Netflix
After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.

[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.

[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.

[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.