or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[12/23/24 - 02:36 PM]
College Football Playoff Scores 10.6 Million Average Viewers Across ESPN Platforms and TNT Sports
Tennessee/Ohio State and Indiana/Notre Dame on ESPN/ABC become two of top three most-watched games of the season.

[12/23/24 - 01:22 PM]
"Yellowstone" 5B Finale Continues Its Record-Breaking Run with 13.1M Total Viewers in L3 Marking the Biggest Episode in Series History
Said run marked the most watched season in the series' history with 13.6M total viewers.

[12/23/24 - 01:15 PM]
For the 4th Consecutive Year, ABC News' "20/20" Is Friday's No. 1 Newsmagazine Across the Board
"20/20" outdelivered "Dateline" in all key target demos for the 4th consecutive year - since 2021.

[12/23/24 - 01:02 PM]
NBC Is Set to Ring in the New Year with a Live Broadcast of the 136th Rose Parade Presented by Honda on Wednesday, Jan. 1
"Today" co-anchor Hoda Kotb and weather and feature anchor Al Roker will return to the booth for this year's telecast from "TV Corner."

[12/23/24 - 11:13 AM]
Award-Winning Danish Miniseries "Bullshit" Makes Exclusive US Debut Thursday, January 30, 2025 on Viaplay
This coming-of-age Danish language historical drama tells the powerful story of a group of lost and rebellious youths who find community and belonging in the hardcore biker gang "Bullshit," but leads to a world of brutal conflict.

[12/23/24 - 10:40 AM]
Max Renews Original Adult Animated Series "Creature Commandos," from DC Studios, for Second Season
New episodes debut weekly every Thursday on Max, with the season one finale dropping January 9.

[12/23/24 - 10:31 AM]
As an Early Holiday Gift to Fans Hallmark Announces That Its Hit Reality Competition Series, "Finding Mr. Christmas," Is Renewed for a Second Season
"Bringing this show to life was such a dream come true," said Jonathan Bennett. "There're definitely more stories to be told in season two and so much more fun to be had. We're really just scratching the surface here."

[12/23/24 - 10:02 AM]
"TMZ Investigates: Luigi Mangione: The Mind of a Killer" Premieres Monday, January 6 at 8/7c on FOX and the Next Day on Hulu
TMZ exclusively speaks to several sources who say, despite his charismatic personality, Mangione also displayed a dark side and uncovers shocking new details about how he became enraged by corporate greed before quietly plotting to kill a healthcare CEO.

[12/23/24 - 10:00 AM]
HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts January 10
Host of the award-winning series "Real Time with Bill Maher," acclaimed comedian and satirist Bill Maher serves up another dose of reality in his 13th HBO stand-up special.

[12/23/24 - 09:00 AM]
Video: "Going Dutch" Season 1 First Look - FOX TV
Tune in for the series premiere Thursday, January 2 on FOX and next day on Hulu.

[12/23/24 - 08:58 AM]
Cedric the Entertainer Serves Up a Double Dose of Laughter with Special Editions of "The Greatest @Home Videos"
Look for "Holiday Edition" on December 27 and "Cedy Awards" on January 3.

[12/23/24 - 08:01 AM]
Investigation Discovery Unveils the Dark Side of Hollywood with an All-New Season of "Death by Fame"
The series delves into the dark side of fame and celebrity, uncovering the shocking true stories behind the murders of some of Hollywood's most promising stars.

[12/23/24 - 06:01 AM]
Video: "All Creatures Great and Small" Season 5 Trailer
Toast to an all-new season, premiering on Sunday, January 12 at 9:00/8:00c.

[12/23/24 - 06:01 AM]
Video: "Zero Day" - Official Teaser - Netflix
After a cyberattack sabotages transportation and power infrastructure across the U.S., former President George Mullen is asked to find the culprit.

[12/23/24 - 12:01 AM]
Video: "Lovers Anonymous" - Teaser - Netflix
Cem, scarred by a childhood that crushed his trust in love, runs the "Love Hospital," until Hazal, who believes in the power of love, disrupts his life.