or


[10/17/05 - 12:00 AM]
Hyundai Signs on to Sponsor AMC's Movie of the Month Series

[via press release from AMC]

Hyundai Signs On to Sponsor AMC's Movie Of The Month Series

New York, NY, October 17, 2005-AMC, basic cable's premiere destination dedicated to movies and movie culture, has signed on Hyundai as the exclusive sponsor of their franchise, Movie of the Month. The deal was put together through World Marketing Group, the in-house media arm for Hyundai Motor America and Kia Motors America. This marks the first time the network has offered an entitlement opportunity to a sponsor. The sponsorship begins this month, October 2005 and runs for a full 12-month package, through October 2006.

Hyundai Movie of the Month, is a new way of looking at movies with a fresh look all its own. It goes behind the stories of some of the world's most beloved movies and re-imagines them in an informative new format complete with trivia and factoids presented in a bold new graphic style. The next three movies, viewers can expect to see in this series include: Close Encounters of the Third Kind, Holiday Inn and Goonies. Other movies in the series, slated for 2006, include The Princess Bride, The Birdcage and Jurassic Park and Jaws.

As part of the sponsorship agreement Hyundai will 'own' the franchise with entitlement every month, providing exposure for one complete year. Tactics include: 30s spots, tagged tune-ins, billboards, and a customized visual sponsor logo.

"Hyundai Movie of the Month," is a perfect example of how an AMC popular franchise can provide a long-term branding opportunity to an advertiser," said Arlene Manos, President of Rainbow National Network Advertising Sales. "On the heels of its most successful ratings summer in the network's history, AMC continues to maintain our loyal core audience while offering our sponsors, like Hyundai, the wide consumer appeal they desire."

"We are thrilled to have put this agreement together on behalf of Hyundai" said Elias Dawly, National Manager, Media Services. " Movie of the Month's "backstory" analysis provides programming that is of interest to both the Hyundai consumer and AMC's audience."

AMC's commitment to the original programming genre has garnered record ratings growth for the first 3 quarters of 2005, leading to the best season ever in the history of the network. The 04/05 season ranked as the network's strongest ever in Primetime HH ratings, Household, A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos.

**Source: Nielsen Media Research, 04/05 season (9/27/04-9/25/05) Primetime: M-Su 8-11p; Since beginning of Nielsen measurement 4/97. Comparisons to ad-supported network performance exclude Nick, which does not broadcast more than 51% of primetime daypart.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Hyundai
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the U.S. by Hyundai Motor America and are sold and serviced by more than 660 dealers throughout the nation.

About World Marketing Group
WMG is the in-house media arm for Hyundai Motor America and Kia Motors America. The company is located in Irvine, Calif and is responsible for managing all media planning and buying for both brands.





  [october 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.