or


[11/08/05 - 12:00 AM]
TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series Daisy Does America

[via press release from TBS]

TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series DAISY DOES AMERICA

Multi-Tiered Partnership with 1800Flowers.com Bring Iconic DAISY-Powered Promos to the Streets, Viewers� Doorsteps, the Web and More

DAISY DOES AMERICA, from Courteney Cox and David Arquette�s Coquette Productions, Premieres Tuesday, Dec. 6, at 10 p.m. (ET/PT), Exclusively on TBS

TBS is letting Mother Nature do the talking in an innovative, multi-tiered buzz marketing campaign for the network�s upcoming unscripted original comedy series DAISY DOES AMERICA. Working with creative and promotional consultant Cataldi PR, TBS is partnering with 1800Flowers.com for an innovative slate of buzz-building concepts designed to capitalize on star Daisy Donovan�s name. Live daisies will serve as the icon for a host of unique, innovative promotions that include aggressive street marketing and the creation of a DAISY-themed Christmas window in Manhattan.

In DAISY DOES AMERICA, actress-comedian Daisy Donovan (Daisy Daisy, Millions, The 11 O�Clock Show) travels the country in search of the American Dream, soon discovering that phrase means different things to different people. Her travels spotlight the quirks and oddities of the American way of life as she tries to fit in wherever she can, whether as a bounty hunter, rap singer or psychic. Along the way, she pokes fun at herself and the characters she comes across in her unique, tongue-in-cheek style. As she strives to conform to the sometimes-bizarre characters and situations she encounters, the results are unpredictable and hilarious.

DAISY DOES AMERICA comes to TBS from Courteney Cox and David Arquette�s Coquette Productions. This fresh, fast-paced and irreverent look at some of America�s most extreme characters and lifestyles, as seen through the eyes of a British import, is set to air on TBS Tuesdays at 10 p.m. (ET/PT), beginning Dec. 6.

�Our job was to create some untried avenues of delivery to reach the most likely viewers in a way that connects them with this fresh, funny series, and to do it in a memorable way,� said Tricia Melton, senior vice president of marketing for TBS. �We are in a very enviable position with this show in that we have a star whose image can be communicated with an icon that is extremely inviting to our female viewers: daisies.�

The following are the details of TBS�s DAISY DOES AMERICA campaign:

Petal-Pushers Promotion � For 10 days beginning Sunday, Nov. 13, TBS will be using pedal-power to build visibility and tune-in for the new series. Teams of cyclists aboard oversized tricycles will cruise high-traffic venues in New York City and Philadelphia to distribute individually wrapped live daisies to consumers. Inside each package will be a two-sided card promoting both series tune-in and a special daisy discount available at 1800Flowers.com. The cycles will also be equipped with posters further advertising the series.

Daisy On Your Doorstep � Beginning Thursday, Dec. 1, TBS will literally be bringing a call to action to the doorsteps of 200,000 likely viewers by delivering live daisies in door hangers with tune-in to 50,000 households in Philadelphia, Milwaukee, Detroit and St.Louis. The zip codes that will be the focus of the effort represent areas with high-viewership of TBS�s female-skewing shows like Sex and the City.

A Big Apple Holiday Window with A Daisy Flair � From Barney�s to Macy�s, holiday-themed shop windows are one of the Big Apple�s most anticipated attractions. To continue the buzz for the new series, TBS is working with a team of holiday window designers to create a stylized DAISY-themed holiday window in the heart of the fashionable SoHo shopping district, at West Broadway and Houston Street. The debut of the attraction will be supported with a public relations effort to garner awareness and traffic at New York�s newest Christmas destination. The DAISY-themed window will be at the location from Monday, Nov. 21 to Monday, Dec. 26.

Crazy for Daisy Online Sweepstakes � Daily daisy trivia will be the subject of a month-long promotion at TBS.com beginning Monday, Nov. 28. The challenge rewards one daily prize of a Daisy Bouquet and one grand prize, A Year of Flowers, courtesy of partner, 1800Flowers.com.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series and specials, such as Daisy Does America and Earth To America!; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [november 2005]  
S
M
T
W
T
F
S
  


· DAISY DOES AMERICA (TBS)





[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.