or


[12/01/05 - 12:00 AM]
Rudolph with His Nose So Bright Guides CBS to a November Sweeps Demographic Victory Last Night
[via press release from CBS]

RUDOLPH WITH HIS NOSE SO BRIGHT GUIDES CBS TO A NOVEMBER SWEEPS DEMOGRAPHIC VICTORY LAST NIGHT

Another Historic Month for CBS As the Network Places First in Viewers, Adults 18-49 and Adults 25-54 In Two Consecutive November Sweeps For the First Time Since the 1960s

CBS's Two Consecutive November Sweep First Place Finishes in All Measures Marks the First Time ANY Network Has Accomplished This Since 1996

Victory Marks the Network's Fifth Consecutive November Win in Viewers and Third Straight November Win in Adults 25-54 and Second in a Row in Adults 18-49

CBS Has Now Won Nine of the Last 10 Sweep Periods in Viewers

CBS Wins The Final Night of the November Sweep in Viewers, Adults 25-54 and is in a Virtual Tie in Adults 18-49 As "Rudolph The Red Nosed Reindeer" Delivers Its Largest Audience and Highest Ratings in Adults 18-49 and Adults 25-54 Since 2000

The largest audience and highest ratings in adults 18-49 and adults 25-54 for RUDOLPH THE RED NOSED REINDEER in five years, along with stellar performances by CRIMINAL MINDS and CSI: NY, led CBS to a Wednesday win in viewers, adults 25-54 and a virtual tie in adults 18-49 and an across-the-board November sweeps victory, according to preliminary affiliate Nielsen ratings for Nov. 30.

It marks another milestone November victory for CBS as the Network posts back-to-back wins in the key measures of viewers, adults 18-49 (tie, ABC) and adults 25-54 for the first time since the 1960s.

CBS's two consecutive November sweep wins in all measures is the first time any network has accomplished that feat since 1996.

CBS has now won five straight November sweeps in viewers, three straight in adults 25-54, two in a row in adults 18-49 and nine of the last 10 sweeps periods overall in viewers.

CBS concluded the November sweep with year-to-year increases in viewers and adults 25-54.

Testimony to the Network's dominance, CBS will win the November sweep by more than 3 million viewers and by a projected +0.5 ratings point in adults 25-54.

CBS's victory was fueled by the depth and breadth of its regular schedule with NCIS, COLD CASE, GHOST WHISPERER, OUT OF PRACTICE, CLOSE TO HOME, 48 HOURS MYSTERY and HOW I MET YOUR MOTHER, all achieving series high ratings while CSI, CSI: NY, SURVIVOR: GUATEMALA, THE KING OF QUEENS, CSI: MIAMI, TWO AND A HALF MEN and NUMB3RS posted season high ratings in viewers and/or key demographics.

In addition to dominating in viewers, CBS showcased tremendous across-the-board demographic strength.

CBS won 83 half-hours this November in both adults 25-54 and adults 18-49, more than ABC (53), FOX (14) and NBC (13), combined.

CBS had more returning series posting increases this November in both adults 25-54 and adults 18-49 than ABC or NBC. CBS has 5 (NCIS, COLD CASE, CBS SUNDAY MOVIE, CRIMETIME SAT, 48 HOURS MYSTERY), ABC has 2 ("Lost," "Monday Night Football") and NBC has none.

Among the Network's freshman series, four series post significant time period improvement in both 25-54 and 18-49 this November versus last year: GHOST WHISPERER +52% in adults 25-54, +48% in adults 18-49; CLOSE TO HOME +39% in adults 25-54, +48% in adults 18-49; CRIMINAL MINDS +19% in adults 25-54, +2% in adults 18-49 and HOW I MET YOUR MOTHER +9% in adults 25-54 and adults 18-49.

HIGHLIGHTS FROM WEDNESDAY, Nov. 30 (the final night of sweeps based on preliminary affiliate ratings):

� RUDOLPH THE RED NOSE REINDEER dominated its time period in households (8.5/13), viewers (15.75m), adults 18-34 (4.4/13), adults 18-49 (5.7/15) and adults 25-54 (6.3/16). Compared to last year, RUDOLPH was up +5% in households (from 8.1/13), +5% in viewers (from 15.06m), +8% in adults 18-49 (from 5.3/14) and +11% in adults 25-54 (from 5.7/14). This is RUDOLPH's best delivery in households since 1999 and in viewers, adults 18-49 and adults 25-54 since 2000.

� CRIMINAL MINDS was second in households (10.0/15), viewers (15.87m), adults 18-34 (3.9/10), adults 18-49 (4.9/12) and adults 25-54 (6.3/14). If the ratings hold, CRIMINAL MINDS is in its closest competitive position to a first run episode of "Lost" in both adults 18-49 and adults 25-54.

� CSI: NY was first in households (9.9/16), viewers (15.41m), adults 18-34 (4.5/13), adults 18-49 (5.4/14) and adults 25-54 (6.6/15).

SWEEP HIGHLIGHTS

� On Friday, Nov. 4, GHOST WHISPERER's audience of 12.79 million was a series high.

� On Wednesday, Nov. 9, CSI: NY had its best household (12.3/20) and viewer (19.23m) deliveries of the season and highest since 9/29/04. It also achieved its highest rating in adults 18-49 (6.5/17) since 11/17/04.

� On Thursday, Nov. 10, CSI delivered the largest audience for the series and any broadcast this season (29.45m).

� On Monday, Nov. 21, OUT OF PRACTICE had its best delivery in viewers (13.26m) and adults 25-54 (5.6/12).

� On Thursday, Nov. 24, SURVIVOR: GUATEMALA -- THE MAYA EMPIRE delivered its most watched episode of the season (19.54m).

� On Friday, Nov. 25, CLOSE TO HOME posted series high viewer delivery (11.96m).

� On Friday, Nov. 25, NUMB3RS delivered its season audience (12.67m)

� On Saturday, Nov. 26, 48 HOURS MYSTERY won its time period in households (7.2/13), viewers (10.90m), adults 25-54 (3.9/10) and adults 18-49 (3.0/09) with its best delivery since it was re-launched in September 2004 in households, viewers and adults 25-54 and the season's best performance in adults 18-49.

� On Sunday, Nov. 27, COLD CASE's delivered its most watched episode ever (19.37m) and matched its all-time best delivery in adults 25-54 (6.3/13).

� On Sunday, Nov. 27, the CBS SUNDAY MOVIE ("Hallmark Hall of Fame" presentation of "Silver Bells") delivered 16.10 million viewers, the best delivery in viewers since 2/20/05 ("Stone Cold").

� On Monday, Nov. 28, THE KING OF QUEENS and HOW I MET YOUR MOTHER both achieved season high ratings in viewers and key demographics while TWO AND A HALF MEN, OUT OF PRACTICE and CSI: MIAMI all delivered season high adult 18-49 ratings.

� On Tuesday, Nov. 29, NCIS hit series high viewership of 18.17 million and all-time high adult 18-34 rating.

PRIMETIME NOV 2005 SWEEP-TD: 28 DAYS (11/3/05-11/29/05 and 11/30 fast nationals vs. 11/4/04-12/1/04)

2005 2004 Chg

PERSONS 2+ (Millions)
CBS 14.67 #1 14.32 #1 +2%
NBC 9.56 #3 10.74 #2 -11%
ABC 11.67 #2 10.71 #3 +9%
FOX 7.72 #4 7.04 #4 +10%

ADULTS 25-54
CBS 5.6/13 #1 5.5/13 #1 +2%
NBC 4.0/09 #3 4.6/11 #2 -13%
ABC 5.1/12 #2 4.6/11 #3 +10%
FOX 3.3/08 #4 2.9/07 #4 +14%

ADULTS 18-49
CBS 4.4/12 #1(T) 4.5/12 #1 -2%
NBC 3.3/09 #3 4.0/10 #2(T) -18%
ABC 4.4/12 #1(T) 4.0/11 #2(T) +10%
FOX 3.2/09 #4 3.0/08 #4 +7%

HOUSEHOLDS
CBS 9.3/15 #1 9.2/15 #1 +1%
NBC 6.3/10 #3 7.0/11 #2 -10%
ABC 7.4/12 #2 6.9/11 #3 +7%
FOX 4.8/08 #4 4.4/07 #4 +9%

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL NOVEMBER SWEEP

RUDOLPH WITH HIS NOSE SO BRIGHT GUIDES CBS TO A NOVEMBER SWEEPS DEMOGRAPHIC VICTORY LAST NIGHT

Another Historic Month for CBS As the Network Places First in Viewers, Adults 18-49 and Adults 25-54 In Two Consecutive November Sweeps For the First Time Since the 1960s

CBS Edges ABC By 16,000 Adult 18-49 Viewers

CBS's Two Consecutive November Sweep First Place Finishes in All Measures Marks the First Time ANY Network Has Accomplished This Since 1996

Victory Marks the Network's Fifth Consecutive November Win in Viewers and Third Straight November Win in Adults 25-54 and Second in a Row in Adults 18-49

CBS Has Now Won Nine of the Last 10 Sweep Periods in Viewers

CBS Places First On The Final Night of the November Sweep in Viewers, Adults 25-54 and Adults 18-49 As "Rudolph The Red Nosed Reindeer" Delivers Its Largest Audience and Highest Ratings in Adults 18-49 and Adults 25-54 Since 2000

The largest audience and highest ratings in adults 18-49 and adults 25-54 for RUDOLPH THE RED NOSED REINDEER in five years, along with stellar performances by CRIMINAL MINDS and CSI: NY, led CBS to a Wednesday win in viewers, adults 25-54 and adults 18-49 (tie) and an across-the-board November sweeps victory, according to final Nielsen ratings for Nov. 30 and the November sweep.

It marks another milestone November victory for CBS as the Network posts back-to-back wins in the key measures of viewers, adults 18-49 and adults 25-54 for the first time since the 1960s. CBS edged ABC by 16,000 adult 18-49 viewers (5.720 million vs. 5.704 million).

CBS's two consecutive November sweep wins in all measures is the first time any network has accomplished that feat since 1996.

CBS has now won five straight November sweeps in viewers, three straight in adults 25-54, two in a row in adults 18-49 and nine of the last 10 sweeps periods overall in viewers.

CBS concluded the November sweep with year-to-year increases in viewers and adults 25-54.

Testimony to the Network's dominance, CBS will win the November sweep by more than 3 million viewers and by a projected +0.5 ratings point in adults 25-54.

CBS's victory was fueled by the depth and breadth of its regular schedule with NCIS, COLD CASE, GHOST WHISPERER, OUT OF PRACTICE, CRIMINAL MINDS, CLOSE TO HOME, 48 HOURS MYSTERY and HOW I MET YOUR MOTHER, all achieving series high ratings while CSI, CSI: NY, SURVIVOR: GUATEMALA, THE KING OF QUEENS, CSI: MIAMI, TWO AND A HALF MEN and NUMB3RS posted season high ratings in viewers and/or key demographics.

In addition to dominating in viewers, CBS showcased tremendous across-the-board demographic strength.

CBS won 84 half-hours this November in both adults 25-54 and adults 18-49, more than ABC (53), FOX (14) and NBC (13), combined.

CBS had more returning series posting increases this November in both adults 25-54 and adults 18-49 than ABC or NBC. CBS has 5 (NCIS, COLD CASE, CBS SUNDAY MOVIE, CRIMETIME SAT, 48 HOURS MYSTERY), ABC has 2 ("Lost," "Monday Night Football") and NBC has none.

Among the Network's freshman series, four series post significant time period improvement in both 25-54 and 18-49 this November versus last year: GHOST WHISPERER +52% in adults 25-54, +48% in adults 18-49; CLOSE TO HOME +39% in adults 25-54, +48% in adults 18-49; CRIMINAL MINDS +17% in adults 25-54, +2% in adults 18-49 and HOW I MET YOUR MOTHER +9% in adults 25-54 and adults 18-49.

HIGHLIGHTS FROM WEDNESDAY, Nov. 30:

� RUDOLPH THE RED NOSE REINDEER dominated its time period in households (8.6/13), viewers (15.80m), adults 18-34 (4.4/13), adults 18-49 (5.8/15) and adults 25-54 (6.4/16). This is RUDOLPH's best delivery in households since 1999 and in viewers, adults 18-49 and adults 25-54 since 2000.

� CRIMINAL MINDS was second in households (9.9/15), viewers (15.56m), adults 18-34 (3.8/10), adults 18-49 (4.8/11) and adults 25-54 (6.2/13). CRIMINAL MINDS matched its closest competitive position to a first run episode of "Lost" in both adults 18-49 and adults 25-54. CRIMINAL MINDS delivered its best ever delivery in adults 18-34 (3.8/10) and matched its best performance in both adults 18-49, adults 25-54.

� CSI: NY was first in households (10.1/16), viewers (15.85m), adults 18-34 (4.6/13), adults 18-49 (5.5/14) and adults 25-54 (6.7/16).

SWEEP HIGHLIGHTS

� On Friday, Nov. 4, GHOST WHISPERER's audience of 12.79 million was a series high.

� On Wednesday, Nov. 9, CSI: NY had its best household (12.3/20) and viewer (19.23m) deliveries of the season and highest since 9/29/04. It also achieved its highest rating in adults 18-49 (6.5/17) since 11/17/04.

� On Thursday, Nov. 10, CSI delivered the largest audience for the series and any broadcast this season (29.45m).

� On Monday, Nov. 21, OUT OF PRACTICE had its best delivery in viewers (13.26m) and adults 25-54 (5.6/12).

� On Thursday, Nov. 24, SURVIVOR: GUATEMALA -- THE MAYA EMPIRE delivered its most watched episode of the season (19.54m).

� On Friday, Nov. 25, CLOSE TO HOME posted series high viewer delivery (11.96m).

� On Friday, Nov. 25, NUMB3RS delivered its season audience (12.67m)

� On Saturday, Nov. 26, 48 HOURS MYSTERY won its time period in households (7.2/13), viewers (10.90m), adults 25-54 (3.9/10) and adults 18-49 (3.0/09) with its best delivery since it was re-launched in September 2004 in households, viewers and adults 25-54 and the season's best performance in adults 18-49.

� On Sunday, Nov. 27, COLD CASE's delivered its most watched episode ever (19.37m) and matched its all-time best delivery in adults 25-54 (6.3/13).

� On Sunday, Nov. 27, the CBS SUNDAY MOVIE ("Hallmark Hall of Fame" presentation of "Silver Bells") delivered 16.10 million viewers, the best delivery in viewers since 2/20/05 ("Stone Cold").

� On Monday, Nov. 28, THE KING OF QUEENS and HOW I MET YOUR MOTHER both achieved season high ratings in viewers and key demographics while TWO AND A HALF MEN, OUT OF PRACTICE and CSI: MIAMI all delivered season high adult 18-49 ratings.

� On Tuesday, Nov. 29, NCIS hit series high viewership of 18.17 million and all-time high adult 18-34 rating.

PRIMETIME NOV 2005 SWEEP : 28 DAYS - FULL SWEEP (11/3/05-11/30/05 vs. 11/4/04-12/1/04)

2005 2004 Chg

PERSONS 2+ (Millions)
CBS 14.57 #1 14.33 #1 +2%
NBC 9.56 #3 10.74 #2 -11%
ABC 11.66 #2 10.72 #3 +9%
FOX 7.72 #4 7.04 #4 +10%

ADULTS 25-54
CBS 5.6/13 #1 5.5/13 #1 +2%
NBC 4.0/09 #3 4.6/11 #2(T) -13%
ABC 5.1/12 #2 4.6/11 #2(T) +11%
FOX 3.3/08 #4 2.9/07 #4 +14%

ADULTS 18-49
CBS 4.4/12 #1(T) 4.5/12 #1 -2%
NBC 3.3/09 #3 4.0/10 #2(T) -18%
ABC 4.4/12 #1(T) 4.0/11 #2(T) +10%
FOX 3.2/08 #4 3.0/08 #4 +7%

HOUSEHOLDS CBS 9.3/15 #1 9.2/15 #1 +1%
NBC 6.3/10 #3 7.0/11 #2 -10%
ABC 7.4/12 #2 6.9/11 #3 +7%
FOX 4.8/08 #4 4.4/07 #4 +9%





  [december 2005]  
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T
W
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· 48 HOURS (CBS)
· CLOSE TO HOME (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· HOW I MET YOUR MOTHER (CBS)
· KING OF QUEENS, THE (CBS)
· LOST (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)
· NCIS (CBS)
· NUMB3RS (CBS)
· OUT OF PRACTICE (CBS)
· SILVER BELLS (CBS)
· STONE COLD (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)




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