or


[12/20/05 - 12:00 AM]
Nestle's Lean Cuisine Sponsors We's Cinematherapy: Best Friends

[via press release from WE: Women's Entertainment]

Nestle's Lean Cuisine Sponsors WE's Cinematherapy: Best Friends

Friday Night Movie, Dedicated to Best Friends, Kicks-Off with How Stella Got Her Grove Back Thursday, December 29 at 8PM

New York, NY - December 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Nestle's Lean Cuisine has signed on to sponsor WE's Cinematherapy: Best Friends, movies featuring women and their relationships with their best friends. Cinematherapy: Best Friends kicks-off with How Stella Got Her Groove Back, starring Angela Bassett and Whoopi Goldberg, on Thursday, December 29, at 8PM and runs every Thursday thereafter, throughout the month of January.

As part of the sponsorship agreement, Nestle's Lean Cuisine receives on-air presence through customized billboards and tagged tune-ins driving viewers to the premiere of each movie. They also receive on-line presence at www.we.tv, touting a printable discount coupon for $1.00 off of five Lean Cuisine products. Additionally, WE partners with Nestle to create customized two minute wraps, to air during the breaks, where they highlight friends on the street sharing "best friend" moments.

"We are so pleased to be able to offer Nestle's Lean Cuisine access to their very important demographic of women," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Cinematheraphy reinforces WE's commitment to original programming and to position WE as the television destination for women."

"Best Friends" is a special Cinematheraphy event, featuring WE's signature Cinematherapy host Chuck Nice, bringing women together on his red couch to chat about what they love best: movies, relationships, and what it means to be friends. The following "best friend" films will be featured during the event: How Stella Got Her Grove Back on December 29, Untamed Heart on January 5. The Truth About Cats and Dogs on January 12, Angie on January 19 and ending with Nine to Five the evening of January 26.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [december 2005]  
S
M
T
W
T
F
S
    


· BRIDEZILLAS (WE)





[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.