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[01/05/06 - 12:00 AM] The Return of ABC Family's 'Wildfire' Delivers Highest Premiere in the History of the Channel and Races Ahead of Season One |
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[via press release from ABC Family] |
THE RETURN OF ABC FAMILY'S 'WILDFIRE' DELIVERS HIGHEST PREMIERE IN THE HISTORY OF THE CHANNEL AND RACES AHEAD OF SEASON ONE
Series Is A Winner With Women 18-34, Ranking No. 1 In the Time Period Among All Basic Cable
Burbank, CA (January 5, 2006) � ABC Family's first original scripted drama WILDFIRE heated-up ratings on ABC Family with its second season premiere Monday, Jan. 2, (8:00 PM � 9:00 PM), delivering over 2.3 million total viewers and outperforming any season premiere in the history of the channel. The series also outdelivered its first season premiere by double digits in all key demos up 12% in HH (1.9 vs. 1.7), 19% in total viewers (2,338 vs. 1,968) and 29% with Adults 18-34 and 18-49 (0.9 vs. 0.7).
"It's incredibly rewarding to know the fans were as excited about the return of 'Wildfire' as we were," said Paul Lee, president, ABC Family. "And the fact that we brought in so many viewers is a testament to how good the show is. We love it that ABC Family is becoming a destination for originals of the highest quality."
The series ranked first among all basic cable in the time period with Women 18-34 (1.4 rating), Teens 12-17 (2.8 rating) and Female Teens 12-17 (4.8 rating). The WILDFIRE premiere also outperformed its season one average by 19% in HH (1.9 vs. 1.6), 22% in total viewers (2,338 vs. 1,921), 50% with Adults 18-34 and adults 18-49 (0.9 vs. 0.6).
One element contributing to this successful launch was the marketing component of a WILDFIRE micro site at www.abcfamily.com which received 1 million visitors in December who were exposed to a comprehensive content-rich micro site for WILDFIRE that included a unique five minute broadband tease. WILDFIRE will be available on iTunes Music Store beginning January 10, 2006.
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[01/23/25 - 02:18 PM] ID's "The Fall of Diddy" - Four-Part Docuseries to Premiere Beginning Monday, January 27 at 9/8c on ID The docuseries features exclusive, never-before-heard accounts and never-before-seen archival footage, offering personal insights into harrowing allegations of violent behavior and illegal activity that have shadowed the music mogul.
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[01/23/25 - 02:00 PM] FOX's "The 1% Club" Goes 100% Joel McHale with New Host and New Season It originally premiered on Prime Video last season in the U.S. and Canada and will now move exclusively to FOX for its new season airing in 2025-26.
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[01/23/25 - 12:32 PM] Great American Media Announces #1 New York Times Bestselling Author, Karen Kingsbury's New Original Film, "Someone Like You," Starring Sarah Fisher, Jake Allyn, Lynn Collins, Robyn Lively, and Bart Johnson The film streams exclusively on Pure Flix, Thursday, February 20 and premiering on Great American Family, Saturday, February 22.
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[01/23/25 - 11:51 AM] Donnie Wahlberg and Jenny McCarthy-Wahlberg Host "Very Scary Lovers" - Premiering Sunday, February 2 on ID The special will premiere immediately following the season finale of "Very Scary People," hosted by Donnie Wahlberg.
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[01/23/25 - 11:00 AM] "Super Bowl Greatest Commercials: Funniest of All-Time" Hosted by "CBS Mornings'" Nate Burleson and Actress Daniela Ruah to Air Wednesday, Feb. 5 on CBS Now in its 24th year, the special will celebrate the Super Bowl commercials that have famously kept America laughing during the big game.
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[01/23/25 - 10:09 AM] FOX Sports Films and NASCAR Studios Team Up for Two New Original Documentaries Marking the Start of the 2025 NASCAR Season "The Madhouse: NASCAR's Return to Bowman Gray Stadium" and "So Damn Close: Atlanta '24" are both on tap in the coming weeks.
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[01/23/25 - 10:03 AM] Lifetime Greenlights "Killing the Competition" Executive Produced by and Starring Melissa Joan Hart Debuting March 1, the film is inspired by actual events of an overbearing mother who descends from meddling to menacing after her daughter is cut from the dance team of her own high school alma mater.
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[01/23/25 - 10:02 AM] Video: "The Great American Baking Show: Celebrity Big Game" - Official Trailer - The Roku Channel Join celebrity bakers DK Metcalf, Katie Nolan, Tony Gonzalez, Arik Armstead, Amy Smart as they prepare special bakes for America's biggest sporting event of the year!
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[01/23/25 - 10:01 AM] Video: "Sweet Magnolias" Season 4 - Official Trailer - Netflix It's a very Serenity holiday season as the Magnolias weather a tragedy, a town crisis and a fierce storm in the weeks from Halloween to Christmas.
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[01/23/25 - 09:15 AM] Oxygen True Crime's "New York Homicide" Premieres Feb. 1 at 9 P.M. ET/PT In its second season, "New York Homicide" reached 8.3 million viewers across all platforms.
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[01/23/25 - 09:04 AM] Black Stories Always: Hulu Celebrates Black History Month with New Premieres and Timeless Classics From timeless classics to groundbreaking originals, we shine a light on the voices and creators who have made an impact on culture and entertainment.
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[01/23/25 - 09:00 AM] Video: MGM+ Original Series "Godfather of Harlem" Returns April 13th with an Action-Packed Season 4 Teaser Starring Academy Award-Winner Forest Whitaker Season 4 stars Academy Award-winning actor Forest Whitaker as Bumpy Johnson, alongside Ilfenesh Hadera, Lucy Fry, Antoinette Crowe-Legacy, Erik LaRay Harvey, Michael Raymond James, Elvis Nolasco, and Erik Palladino, and introduces Frank Lucas portrayed by Daytime Emmy Award-winning actor Rome Flynn.
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[01/23/25 - 08:01 AM] Paramount+ to Premiere True-Crime Docuseries "Burden of Guilt" on February 4 The three-part series follows a woman's quest to solve the mystery of what or who really killed her 4-month-old baby brother.
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[01/23/25 - 08:00 AM] Max Original Four-Part Documentary Series "The Takedown: American Aryans" Debuts February 6 The four-part documentary series takes viewers inside the cult-like world of the Aryan Brotherhood of Texas from the late 2000s to the present day.
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[01/23/25 - 08:00 AM] The CBS Original "Hollywood Squares" Lands Special Week-Long Daytime Run As announced yesterday, beginning Wednesday, January 29, CBS Wednesday game nights will kick off with original episodes of "Hollywood Squares" at 8:00/7:00c.
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