Spike TV Tackles Subject of Fatherhood
Spike TV Launches 'True Dads' - Spike TV's Pro-Social Campaign to Promote
and Encourage Active and Engaged Fathers
NEW YORK, May 2 -- In concert with Spike TV's new brand
positioning and tagline "Get More Action," the network is launching a new
multi-faceted public affairs campaign titled "True Dads," designed to
encourage men to be actively engaged in their kids' lives, it was announced
today by Doug Herzog, President of Spike TV, Comedy Central, TV Land. "True
Dads" will join Spike TV and its viewers, affiliates, advertisers and
community partners through on-air, online and in-person programs.
"In today's world, we know there are all kinds of dads and families,"
said Herzog. "Spike dads are men of action, and nothing is more important
than an active dad in a son or daughter's life. Our new program will deploy
resources to showcase and embrace the incredible responsibility and
benefits of active dads, of all kinds, in our society."
True Dads, True Facts:
-- Most fathers (41%) have their first child when they are 20-24 yrs. old
(US Census 2004, Child Trends 2002)
-- Lack of father-child interaction leads children to engage in criminal
behavior, substance abuse and premature sexuality (Journal of Family
Issues, Journal of Marriage and the Family, Adolescents,
http://www.massey.ac.nz)
-- Children who exhibited violent misbehavior in school were 11 times as
likely not to live with their fathers (Journal of Family Issues,
Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)
-- 78% of fathers agree that watching children grow up is life's greatest
joy (Child Trends, 2002, Parents Magazine, 2002, http://www.family4life.com)
-- Spending time with family is the top ranked activity that M18-49
especially like doing -- more than listening to music, time with
friends or watching TV. (Roper 2002)
Spike will create a PSA campaign with celebrity dads to bring the
message to viewers, and partner with local cable affiliates and grass roots
organizations to activate the program in local communities across the
country. SpikeTV.com will host an online competition to interact with dads
and their kids to produce videos and essays that celebrate fatherhood.
"Because Spike is a top three network for men ages 18-34 and because
many of Spike's viewers are fathers, our network is well poised to showcase
fatherhood and promote an issue that matters deeply with our audience,"
added Herzog.
Spike TV is available in more than 90 million homes and is a division
of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one
of the world's leading creators of programming and content across all media
platforms.
SOURCE Spike TV
Web Site: http://www.spiketv.com
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