VH1 and ego trip Search for Rap's Next Caucasian Sensation
"ego trip's The (White) Rapper Show" Debuts in Early 2007 for an Eight
Episode Run on VH1
NEW YORK, June 15 -- From the time the first rhymes flowed
at the park jams of the South Bronx, most of rap's mega stars have been
African- American or Latino. There have been a few notable exceptions: in
the mid-'80s the Beastie Boys bridged rap's racial divide to great acclaim
and commercial $ucce$$. Over a decade later, Marshall "Eminem" Mathers
secured his spot amongst hip-hop's pantheon of all-time greats. Now in the
year 2006 there are more vanilla-hued rap contenders, and pretenders, than
ever before. But who, pray tell, will be hip-hop's next great white hope?
The quest commences with VH1's new sixty-minute, eight-episode comedic
reality series "ego trip's The (White) Rapper Show" -- premiering in early
2007. White rap legend Michael "MC Serch" Berrin (of the group 3rd Bass --
the missing link between the Beasties and Eminem) serves as your guide
through this exhaustive search for the lyrical Larry Bird. Set in the
birthplace of hip-hop -- the South Bronx -- 12 contestants from across
America will have their skills, knowledge, street cred, and preconceptions
about race put to the test.
From freestyle battles in Harlem's Rucker Park, to selling sno-cones in
a rowdy nightclub, our Caucasian contestants will be consumed by the
culture they claim to love. But, as MC Serch asks, will they have what it
takes to lead the culture? Or will they bleed the culture? Along the way, a
rainbow coalition of hip-hop pioneers and respected professionals will help
school and critique our eager competitors. Ultimately, "ego trip's The
(White) Rapper Show" will leave one (white) man ... or (white) woman,
standing alone ... victorious in the original hood of hip-hop with a
$100,000 cash prize and a nation of millions of new fans.
The series is executive produced for VH1 in conjunction with Ken Mok
along with Supervising Producers Paul Buscemi and Matt Cabral of 10x10
productions (the folks behind the series "America's Next Top Model"). Sacha
Jenkins, Jeff Mao, Gabriel Alvarez, Brent Rollins, and Elliott Wilson of
ego trip serve as Co-Executive Producers. Jim Ackerman and Michael
Hirschorn serve as Executive Producers and Christian McLaughlin serves as
Supervising Producer for VH1.
SOURCE VH1
http://www.vh1.com
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