or


[06/28/06 - 12:00 AM]
Final Numbers for Two-Day Premiere of AMC's Original Movie Event, Broken Trail

[via press release from AMC]

Final Numbers for Two-Day Premiere of AMC's Original Movie Event, Broken Trail

Network Original Holds Record Numbers for Sunday and Monday's Premiere

#1 Telecast for Household & Key Demo Deliveries Among All Cable

New York, NY, June 28, 2006 - AMC's premiere of its first-ever original movie event, Broken Trail on Sunday, June 25th and Monday, June 26th was the second most watched cable movie since 1995 and delivered the network all time record ratings.

After shattering ratings records Sunday evening, the epic western-themed movie scored again for Monday's conclusion, with a stellar 7.67 HH rating, HH delivery (6.8 million) and total viewership (9.7 million). For total day Monday, Broken Trail was the #1 telecast on all household deliveries among all cable.

Monday's ratings, released today, comes on the heels of Sunday's ratings results, which included a 7.63 HH Rating; 6.7 HH delivery and a 9.8 Total viewership, making it Sunday's most watch program across the total television universe.

The following are average ratings numbers for the Sunday and Monday premiere:

7.7 HH Rating

6.8 million Households

The following details demographic delivery for the Sunday and Monday premiere:

For total day Sunday, Broken Trail was the #1 telecast on all household & key demo deliveries among all cable, including: A25-54 (3.3), A18-49 (2.2), M25-54 (2.0), and W25-54 (1.3)

On Monday, Broken Trail was the #1 telecast among all household and key demo deliveries for A25-54 (3.3), A2+ (9.7), W25-54 (1.6) and the #2 telecast for the night among other key demo deliveries A18-49 (2.2), M25-54 (1.8), and W18-49 (1.1) among all cable

Rob Sorcher, AMC's Executive Vice President of programming, packaging and production stated: "We're thrilled so many viewers chose to join AMC for our premiere of Broken Trail, and the continued rating success across night two is a testament to the cinematic quality of this epic movie."

Broken Trail is a heroic western story set in the American West at the close of the 19th century. The film is executive produced by and starring Academy Award? winner Robert Duvall, co starring Academy Award? nominee Thomas Haden Church and directed by Emmy award winning director Walter Hill.

The ratings success of Broken Trail is a culmination of a multi-tiered strategy behind the launch of AMC's first original movie. The network's largest-ever marketing initiative was unleashed in support of the film and included nationwide brand presence through advertisements in top tier national print, radio and online outlets, as well as local television, print and outdoor coverage in key AMC markets. An extensive online presence was also created with a Broken Trail mini-site, and leading up to the film's premiere, behind-the-scenes vignettes and trailers ran nationally in select movie theatres. AMC's Broken Trail attracted Ford Motor Co. to sign on as the presenting sponsor where the company will promote its "bold moves" campaign through traditional and non-traditional avenues.

In addition to the production of Broken Trail, AMC has made a number of original programming announcements from AMC, including a co-production agreement with BBC for the critically acclaimed drama "Hustle" and the network's first dramatic pilot, "Mad Men," produced and written by Matthew Weiner (The Sopranos) and set in advertising world of the 1960s.

AMC's commitment to original programming garnered record ratings growth for 2005 leading to the best year ever in the history of the network. 2005 ranked as the network's strongest year in Primetime HH ratings, Household, and A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos.

Western-themed programming has proved to be successful for AMC. The network's exclusive licensing agreement with Paramount Pictures in 2005 provided the network with 32 of John Wayne's greatest films, including the world premiere of the fully restored, digitally remastered High and the Mighty and Island in the Sky. The premieres of these movies, as well as the premiere of the 20th Anniversary of Clint Eastwood's Pale Rider, ranked among AMC's top ten highest rated telecasts ever.

AMC has also aired a number of successful stunts including: 'Best of the West' in June 05, 'Christmas with the Duke' in December 05; and 'Make My Sunday' and 'Make My Saturday' in February 06 and May 06, all of which delivered successful ratings for the network. Ten of AMC's top 25 telecasts ever are Westerns.

**Source: Nielsen Media Research. 2006 (12/26/05-6/26/06) Rank based on HH delivery (000), A2+ delivery (000) among all individual telecasts on all measured cable networks (ad-supported, pay and other). 1/2/95-6/26/06 rank based on HH delivery (000) among all individual movie telecasts on all cable networks (ad-supported, pay and other).

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 88,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks - AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service - Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere - the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division - IFC Entertainment; in addition to its advertising sales division - Rainbow Advertising Sales Corporation - and its full service network programming origination and distribution company - Rainbow Network Communications.





  [june 2006]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)
· HUSTLE (AMC)
· MAD MEN (AMC)
· SOPRANOS, THE (HBO)





[01/23/25 - 02:18 PM]
ID's "The Fall of Diddy" - Four-Part Docuseries to Premiere Beginning Monday, January 27 at 9/8c on ID
The docuseries features exclusive, never-before-heard accounts and never-before-seen archival footage, offering personal insights into harrowing allegations of violent behavior and illegal activity that have shadowed the music mogul.

[01/23/25 - 02:00 PM]
FOX's "The 1% Club" Goes 100% Joel McHale with New Host and New Season
It originally premiered on Prime Video last season in the U.S. and Canada and will now move exclusively to FOX for its new season airing in 2025-26.

[01/23/25 - 12:32 PM]
Great American Media Announces #1 New York Times Bestselling Author, Karen Kingsbury's New Original Film, "Someone Like You," Starring Sarah Fisher, Jake Allyn, Lynn Collins, Robyn Lively, and Bart Johnson
The film streams exclusively on Pure Flix, Thursday, February 20 and premiering on Great American Family, Saturday, February 22.

[01/23/25 - 11:51 AM]
Donnie Wahlberg and Jenny McCarthy-Wahlberg Host "Very Scary Lovers" - Premiering Sunday, February 2 on ID
The special will premiere immediately following the season finale of "Very Scary People," hosted by Donnie Wahlberg.

[01/23/25 - 11:00 AM]
"Super Bowl Greatest Commercials: Funniest of All-Time" Hosted by "CBS Mornings'" Nate Burleson and Actress Daniela Ruah to Air Wednesday, Feb. 5 on CBS
Now in its 24th year, the special will celebrate the Super Bowl commercials that have famously kept America laughing during the big game.

[01/23/25 - 10:09 AM]
FOX Sports Films and NASCAR Studios Team Up for Two New Original Documentaries Marking the Start of the 2025 NASCAR Season
"The Madhouse: NASCAR's Return to Bowman Gray Stadium" and "So Damn Close: Atlanta '24" are both on tap in the coming weeks.

[01/23/25 - 10:03 AM]
Lifetime Greenlights "Killing the Competition" Executive Produced by and Starring Melissa Joan Hart
Debuting March 1, the film is inspired by actual events of an overbearing mother who descends from meddling to menacing after her daughter is cut from the dance team of her own high school alma mater.

[01/23/25 - 10:02 AM]
Video: "The Great American Baking Show: Celebrity Big Game" - Official Trailer - The Roku Channel
Join celebrity bakers DK Metcalf, Katie Nolan, Tony Gonzalez, Arik Armstead, Amy Smart as they prepare special bakes for America's biggest sporting event of the year!

[01/23/25 - 10:01 AM]
Video: "Sweet Magnolias" Season 4 - Official Trailer - Netflix
It's a very Serenity holiday season as the Magnolias weather a tragedy, a town crisis and a fierce storm in the weeks from Halloween to Christmas.

[01/23/25 - 09:15 AM]
Oxygen True Crime's "New York Homicide" Premieres Feb. 1 at 9 P.M. ET/PT
In its second season, "New York Homicide" reached 8.3 million viewers across all platforms.

[01/23/25 - 09:04 AM]
Black Stories Always: Hulu Celebrates Black History Month with New Premieres and Timeless Classics
From timeless classics to groundbreaking originals, we shine a light on the voices and creators who have made an impact on culture and entertainment.

[01/23/25 - 09:00 AM]
Video: MGM+ Original Series "Godfather of Harlem" Returns April 13th with an Action-Packed Season 4 Teaser Starring Academy Award-Winner Forest Whitaker
Season 4 stars Academy Award-winning actor Forest Whitaker as Bumpy Johnson, alongside Ilfenesh Hadera, Lucy Fry, Antoinette Crowe-Legacy, Erik LaRay Harvey, Michael Raymond James, Elvis Nolasco, and Erik Palladino, and introduces Frank Lucas portrayed by Daytime Emmy Award-winning actor Rome Flynn.

[01/23/25 - 08:01 AM]
Paramount+ to Premiere True-Crime Docuseries "Burden of Guilt" on February 4
The three-part series follows a woman's quest to solve the mystery of what or who really killed her 4-month-old baby brother.

[01/23/25 - 08:00 AM]
Max Original Four-Part Documentary Series "The Takedown: American Aryans" Debuts February 6
The four-part documentary series takes viewers inside the cult-like world of the Aryan Brotherhood of Texas from the late 2000s to the present day.

[01/23/25 - 08:00 AM]
The CBS Original "Hollywood Squares" Lands Special Week-Long Daytime Run
As announced yesterday, beginning Wednesday, January 29, CBS Wednesday game nights will kick off with original episodes of "Hollywood Squares" at 8:00/7:00c.