or


[10/11/06 - 08:44 PM]
AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans
Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13.

[via press release from AMC]

AMC's Monsterfest Serves Movie Studio Advertisers a Targeted Audience of Horror-Flick Fans

After Dark Horrorfest Marks First-Time Ad Buy Sony Pictures Returns to the Network for On-Air and Online Sponsorship Packages

New York, NY, October 11, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today a series of sponsorship packages that leverage the network's strong, focused audience for the channel's tenth anniversary Halloween horror film tradition of Monsterfest. This time-honored October programming stunt offers more Halloween content than any other television network, better serving the advertisers who have signed on to support the annual initiative. Monsterfest runs from October 22-31.

"Monsterfest is the perfect destination for movie studios that are looking to promote their theatrical horror film releases to a targeted audience of core horror flick movie lovers," said Arlene Manos, president of Rainbow national network advertising sales. "AMC's Monsterfest library of horror films is second to none delivering a consistent concentration of targeted viewers allowing our advertisers the unique opportunity to reach consumers in an environment that is relevant to their needs and interests."

Sony Pictures returns to the network to promote their new film Grudge 2, premiering in theatres on Friday, October 13. Their sponsorship agreement marks the first time AMC has integrated an advertiser within the network's own promo spots for Monsterfest. The spots feature product integration for Grudge 2. Online, Grudge 2 will receive presence via a streaming trailer featured on AMC's website at www.amctv.com. After Dark HorrorFest, marks their first-time ad buy on the network to promote "Eight Films to Die For" a special Nationwide presentation for true horror fans featuring 8 never before seen, terrifying and previously forbidden horror movies. After Dark Horrorfest will receive enhanced billboards on-air. Online presence includes a streaming trailer, and banner presence including a link on amctv.com. Both sponsorship packages create an initiative that connects the advertisers to a core, desirable audience of horror-flick fans, running within the month of October.

AMC's time-honored October programming stunt offers more Halloween content than any other television network premiering 240 hours of non-stop horror movies, complemented with Halloween related original programming and network premieres. Last year, Monsterfest broke network records for the fifth consecutive year, with a household ratings increase of over 13% from the previous year. Monsterfest 2005 had record Household and Adult 18-49 Delivery performance, and the stunt propelled AMC to top 10 status for the week. Adult 18-49 delivery is up 20% compared to last year, ranking 05's Monsterfest as the #1 year in 18-49 delivery (424,000). Adult 25-54 delivery is up 15% (395,000 vs 344,000 in 2004). 2005's airing of Halloween Resurrection (1.64 HH RTG on 10/26/05), ranks as the 2nd highest Monsterfest title since 2000. Halloween 5 on 10/26/02 holds the record with a 1.66 HH RTG.

Source: Nielsen Media Research. Monsterfest 2005 10/23/05-10/31/05. Total Day (M-Su 6a-6a). Comparison to prior Monsterfest performance on AMC. Rank among all ad-supported networks broadcasting more than 51% of the daypart

AMC's Monsterfest features an extensive group of horror movies including four network premieres. Wolfen, starring Albert Finney and Diane Venora, premieres Sunday, October 22nd at 5:30 PM; the enhanced version of Halloween, starring Jamie Lee Curtis and Donald Pleasence, premieres Sunday, October 22nd at 9:45 PM; The Lost Boys, starring Jason Patric and Corey Haim, premieres Monday, October 23rd at 6:00PM; and The Exorcist, starring Jason Miller and Ellen Burstyn, premieres Saturday, October 28th at 8:00 PM. Other frightening films airing during Monsterfest include: Children of the Corn, Child's Play, Creature From The Black Lagoon, Dracula, The Fly (1958) and (1986), Frankenstein, Friday the 13th Part 2, Ghost Story, Godzilla, Hellraiser, House, House of Dracula, House of Frankenstein, The Invisible Man, The Mummy, A Nightmare on Elm Street, Phantom of the Opera (1943) and (1962), Poltergeist III, Psycho II, The Wolf Man and many more.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/30/24 - 04:02 PM]
50th Season Premiere of "Saturday Night Live" on Sept. 28 Draws 5.3 Million Viewers on NBC in Live Same-Day Viewing, The Most for a Season Premiere Since 2020
The episode ranks as the most-watched "SNL" ever on Peacock through the first weekend.

[09/30/24 - 02:15 PM]
Discovery Channel October Programming Highlights
"Contraband: Seized at the Airport" and "Homestead Rescue" join the previously announced "Destinations of the Damned with Zak Bagans," "Lost Monster Files," and "Expedition Unknown."

[09/30/24 - 01:46 PM]
"Inside Out 2" Is the No. 1 Film Premiere on Disney+ in 2024, Driving 30.5 Million Views Globally in 5 Days
Said premiere was also the No. 1 Theatrical film premiere on Disney+ since Walt Disney Animation Studios' Encanto (2021), and the No. 1 film premiere of all time in EMEA (Europe, the Middle East, and Africa) and LATAM (Latin America).

[09/30/24 - 01:16 PM]
ABC News Announces Primetime Coverage and Analysis of the 2024 Election and the Vice Presidential Candidates with Special Programming on ABC, ABC News Live, Disney+ and Hulu on Tuesday, Oct. 1, from 7:00 P.M. to 12:00 A.M. EDT
ABC network coverage will kick off with a one-hour linear and streaming special report, "Race for the White House," beginning at 8:00 p.m. EDT.

[09/30/24 - 01:00 PM]
Video: Prime Video's "Like a Dragon: Yakuza" Reveals Trailer and Key Art
The first three episodes will be available to stream exclusively on Prime Video in more than 240 countries and territories starting on Thursday, October 24, with the next three episodes available on Thursday, October 31.

[09/30/24 - 11:01 AM]
FOX Nation Becomes Home to All-New Seasons of Hit Series "God. Family. Football." Premiering This October
Originally available on Amazon, FOX Nation will re-launch the show with a new season featuring eight never-before-seen episodes dropping every Friday night, starting on October 11, and running throughout the fall.

[09/30/24 - 10:19 AM]
Food Network Celebrates the Season with Over 46 Hours of Holiday Programming Including First-Ever Harry Potter Themed Baking Competition "Harry Potter: Wizards of Baking"
Other highlights include "Holiday Wars," "Holiday Baking Championship," "Christmas Cookie Challenge," "Beat Bobby Flay: Holiday Throwdown," and "Kids Baking Championship."

[09/30/24 - 10:01 AM]
ID Presents Its Third Annual No Excuse for Abuse Campaign This October, Featuring the Premiere of "Chris Brown: A History of Violence"
Throughout the month, this campaign underscores ID's unwavering commitment to shedding light on the multifaceted and complex dynamics of intimate partner violence with resources and programming initiatives.

[09/30/24 - 09:38 AM]
Sweet Relief and MTV Documentary Films' "Casa Bonita Mi Amor!" to Premiere on Paramount+ on Wednesday, October 2nd
The film had an extended nationwide theatrical run after winning the Audience Award at the Tribeca Festival and screening at the Telluride Film Festival.

[09/30/24 - 09:03 AM]
New Max Original Competition Series "Roller Jam," Starring Jordin Sparks, Johnny Weir, and Terrell Ferguson, Debuts October 10
The six-episode competition series features the top roller-skating crews in the country dancing through the decades for a chance to win a $150,000 cash prize and a $10,000 donation to their local rink.

[09/30/24 - 09:03 AM]
Award-Winning Artist, Horror Enthusiast and "Halloqueen" Janelle Monae to Host AMC Networks' "FearFest," The Monster-Sized, Long-Running Celebration of Horror and Genre, on AMC and AMC+
MonĂ¡e will be featured throughout the month-long, monster-sized party in the official "FearFest" trailer and social campaign sharing her love of the genre, favorite thrillers, and showcasing her horror score knowledge and musical prowess.

[09/30/24 - 09:02 AM]
Video: "Envious" - Season 2 Announcement - Netflix
After a devastating breakup at almost forty, Vicky goes in search of a new love. But she doesn't know that she's now beginning a profound - and funny - journey of self-discovery...

[09/30/24 - 09:01 AM]
Peacock and Reggaeton Pioneer, Daddy Yankee, Celebrate Hispanic Heritage Month with Premiere of New Docuseries "Reggaeton: The Sound That Conquered the World"
Unveiling the riveting narrative of Reggaeton's global journey, the series explores the genre's evolution from its beginnings in the barrios of Puerto Rico to its current status as a cultural and commercial powerhouse in the global music industry.

[09/30/24 - 09:01 AM]
Video: "No Good Deed" - Official Announcement - Netflix
Every house has its secrets. "No Good Deed" premieres on December 12, only on Netflix.

[09/30/24 - 08:49 AM]
Cillian Murphy and Steven Knight Reunite on the Set of "Peaky Blinders" Film Which Has Started Production Today
Cillian Murphy reprises his role as the iconic Tommy Shelby in the film written by the show's creator, Steven Knight, who produces alongside Patrick Holland, Cillian Murphy and Guy Heeley.