TV LAND PREMIERES 1974 COMEDY CLASSIC, YOUNG FRANKENSTEIN ON NOVEMBER 2
TVLAND.COM TO OFFER TICKET SWEEPSTAKES AND FEATURE INTERVIEWS WITH MEL BROOKS AND CAST
NETWORK CELEBRATES PREMIERE OF MEL BROOKS' NEW BROADWAY MUSICAL, YOUNG FRANKENSTEIN
Los Angeles, CA, October 29, 2007 � TV Land is celebrating the Broadway opening of Mel Brooks' new musical Young Frankenstein with a series of events on-air, online and off-air. TVLand.com, the network's revamped website, is offering a trip to New York City to see the highly anticipated production and will feature original interviews with the Broadway cast including Megan Mullally, Andrea Martin and more. TV Land will also show the network premiere of the original 1974 comedic masterpiece, Young Frankenstein.
Viewers have been logging on to TVLand.com since October 19 to enter the Young Frankenstein Sweepstakes. One lucky winner and their guest will be flown round-trip to NYC to attend Young Frankenstein on Broadway, hotel accommodations for 2 nights and $500 spending cash. Starting November 1, TVLand.com will also feature interviews with the cast of the musical including, Megan Mullally (Elizabeth), Sutton Foster (Inga), Shuler Hensley (The Monster), Andrea Martin (Frau Blucher), Fred Applegate (Kemp) and Christopher Fitzgerald (Igor) as well as highlights from the show.
"We are thrilled to support the Broadway production of Young Frankenstein with our multi-platform offerings," stated Larry W. Jones, President of TV Land. "Fans and critics alike recognize Young Frankenstein as one of the funniest movies ever. It truly stands the test of time and really resonates with our target audience as an important piece of pop culture."
As part of TV Land's Friday night programming block, Movieland, the network will also air the classic Oscar-nominated movie Young Frankenstein on Friday, November 2 at 10PM ET/PT, with an encore on Saturday, November 3 at 1PM ET/PT. The original film Young Frankenstein premiered in 1974 and was directed and co-written by Mel Brooks. Shot in black and white as an homage to monster movies of the past, co-screenwriter, Gene Wilder, stars as a young neurosurgeon who inherits the castle of his grandfather, Victor von Frankenstein. He denies interest in his grandfather's experiments until the discovery of von Frankenstein's journal. With the help of Teri Garr, Madeline Kahn, Cloris Leachman, Peter Boyle, and Marty Feldman, hilarity ensues as Victor von Frankensteins monster is brought to life.
From the creative team of The Producers, the musical version of Young Frankenstein opens on Broadway November 9 at the Hilton Theatre in New York City. Directed and choreographed by Susan Stroman, the production stars Megan Mullally, of Will & Grace and host of the 2006 TV Land Award Show and Roger Bart of Desperate Housewives fame, as well as Sutton Foster, 2002 Tony Award winner for Best Actress in a Musical, Thoroughly Modern Millie. The musical features a book by three-time Tony Award winner Mel Brooks and three-time Tony award winner Thomas Meehan and music and lyrics by Brooks.
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TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to superserve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including All in the Family, M*A*S*H, The Andy Griffith Show and Just Shoot Me, which joins TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as High School Reunion, She's Got The Look, Family Foreman and The Big 4-0. TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full-length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.
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MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC,MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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