or


[09/08/08 - 09:58 AM]
CBS Harnesses the Power of Viral Video to Promote New Fall Drama "The Mentalist"
A leading U.K.-based psychologist has been tapped "to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation."

[via press release from CBS]

CBS HARNESSES THE POWER OF VIRAL VIDEO TO PROMOTE NEW FALL DRAMA "THE MENTALIST"

CBS Engages Leading U.K.-Based Psychologist to Create

Innovative Brain Teaser Videos For Online and On-Air Promotion of the Network's Upcoming New Drama "The Mentalist"

To promote the new fall drama series THE MENTALIST, the CBS Marketing Group has engaged a leading U.K.-based psychologist to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation.

THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show's theme, CBS has created three different video spots that test viewers' ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif - a card game, a football game and a gathering of security guards - and challenges viewers to watch closely. (To see the mental awareness videos, go to: http://www.cbs.com/primetime/the_mentalist/)

Designed by internationally known researcher Professor Richard Wiseman of the University of Hertfordshire in the U.K., the illusions challenge the brain's instinctual methods of processing motion, form, color, and depth. The one-minute videos were meticulously orchestrated by Professor Wiseman and filmed on location in London, with on-camera narration provided by Simon Baker.

In mid-August, the "Mentalist Awareness Test" videos were posted on the top user-generated video content sites on the Web as well as across CBS Interactive's CBS Audience Network, with messaging driving users to cbs.com. The videos made their on-air debut on the Network, Friday, Sept. 5, during the CBS FALL PREVIEW SHOW (9:00-9:30 PM, ET/PT).

THE MENTALIST, which stars Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman and Amanda Righetti, premieres Tuesday, Sept. 23 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





  [september 2008]  
S
M
T
W
T
F
S
 


· MENTALIST, THE (CBS)





[02/11/25 - 09:39 AM]
First Look and Date Announcement: "Jessica Kirson: I'm the Man"
The special will premiere on Friday, April 25 and is the sixth original special in Hulu's new stand-up comedy initiative, Hularious.

[02/11/25 - 09:31 AM]
Video: "Deli Boys" - Official Trailer - Hulu
When their convenience store-magnate father suddenly dies, a pair of pampered Pakistani American brothers (Asif Ali, Saagar Shaikh) lose everything and are forced to reckon with their Baba's secret life of crime as they attempt to take up his mantle in the underworld.

[02/11/25 - 09:31 AM]
Dave Chappelle Named President's Award Recipient for "56th NAACP Image Awards"
Previous recipients include Usher, Gabrielle Union-Wade, Dwyane Wade, Rihanna, LeBron James, Kerry Washington, Spike Lee, Muhammad Ali, Jesse Jackson, Colin Powell, Condoleezza Rice, Shawn "JAY-Z" Carter, and Ms. Lauryn Hill.

[02/11/25 - 09:18 AM]
Showtime Original Series "Dexter: Resurrection" Adds Emmy and Golden Globe Winner Peter Dinklage
Dinklage will play the series regular role of Leon Prater, a billionaire venture capitalist.

[02/11/25 - 09:04 AM]
AXS TV Partners with Azuki's Anime.com to Present the All-New Original Series "Anime.com Hour," Premiering February 13 at 10P ET
The series puts the spotlight on two of the genre's most popular offerings, airing episodes of Fate/stay night [Unlimited Blade Works] and My Hero Academia [Season 1-2].

[02/11/25 - 09:04 AM]
Video: Official Trailer - "Doctor Odyssey" Returns Thursday, March 6 on ABC
The series returns with a two-part jaw dropping event!

[02/11/25 - 08:43 AM]
HGTV Hit Series "Married to Real Estate" Starring Egypt Sherrod and Mike Jackson Returns for a New Season on Wednesday, March 12, at 8 p.m. ET/PT
Home renovation power couple Egypt Sherrod and Mike Jackson will keep it fun and prove working with your spouse is never boring in 12 new episodes.

[02/11/25 - 07:46 AM]
Video: Disney-ESPN's Andscape Debuts Trailer for New Feature, "Memes & Nightmares," A Tribeca Film Festival Selection
"Memes & Nightmares" is a hilarious and insightful satirical film that dives into the vibrant world of NBA Twitter.

[02/11/25 - 07:29 AM]
True Crime Docuseries "The Case of Iwona Wieczorek" Makes Exclusive US Debut Thursday, February 27, 2025 on Viaplay
The true-crime documentary series delves into one of the most famous disappearances and unsolved mysteries in recent Polish history - a 19-year-old woman who went missing without a trace on a summer night near her seaport home.

[02/11/25 - 07:00 AM]
Video: "Picture This" - Official Trailer - Prime Video
In this heartfelt rom-com, struggling photographer Pia (Simone Ashley) receives a prediction: true love and career success await her in the next five dates she goes on.

[02/11/25 - 05:32 AM]
More Stars Take the Stage to Present at the 97th Oscars
Halle Berry, Penélope Cruz, Elle Fanning, Whoopi Goldberg, Scarlett Johansson, John Lithgow, Amy Poehler, June Squibb and Bowen Yang will present at the 97th Oscars, executive producer and showrunner Raj Kapoor and executive producer Katy Mullan announced today.

[02/11/25 - 05:00 AM]
Reelz Announces First Ever "On Patrol: Live Week"
10 fan-favorite episodes were chosen via viewer voting at Reelz.com and feature what #OPNation deemed the show's most memorable moments.

[02/11/25 - 04:01 AM]
"One Hundred Years of Solitude" Part 2 Is in Production and Confirms New Cast
Marleyda Soto and Claudio Cataño reprise their roles as the iconic characters Úrsula Iguarán and Colonel Aureliano Buendía, respectively.

[02/11/25 - 01:01 AM]
Video: "Tuiskoms" - Official Trailer - Netflix
After a series of misfortunes, Fleur takes her daughter and returns to her hometown in search of a renewed sense of purpose.

[02/11/25 - 12:01 AM]
Video: "Graveyard" Season 2 - Official Trailer - Netflix
Chief Inspector Önem and her team race against time, unearthing dark secrets behind a closed femicide case that tests their courage and personal bonds.