SO YOU THINK YOU CAN DANCE CANADA is Fall's No. 1 New Program in Canada
- SO YOU THINK YOU CAN DANCE CANADA sets Benchmark for a Canadian
series -
- # 1 New Series Overall and for Younger Viewers,
Women and Urban Markets -
- Becomes Most-Watched Program Overall on MuchMusic -
TORONTO, Oct. 27 - Six weeks into the Fall Television
Season, a Canadian series is making history. CTV's SO YOU THINK YOU CAN
DANCE CANADA has "popped" its way to the top, becoming this Fall's # 1 new
television series in Canada.* Attracting 47% more viewers than 90210, it's
the first time in memory that an original, homegrown production has claimed
more viewers than American imports in the Fall Season.
After three performance episodes, the Wednesday night hit for CTV is
averaging 1.36 million viewers, making it not only the # 1 new program
among total viewers, but in all key demos as well. The series performs
particularly well among younger viewers (# 1 New Series among A18-34 and
A18-49), women (# 1 New Series among F18-34 and F18-49) and in urban
markets (# 1 New Series in Toronto and Vancouver).
"The buzz continues to build for SO YOU THINK YOU CAN DANCE CANADA!"
said Susanne Boyce, President, Creative, Content and Channels, CTV Inc.
"Becoming Fall's # 1 new series is a testament to the quality of the
production and the extraordinary talent of the dancers that Canada has so
clearly fallen in love with."
Additional signs of strength for SO YOU THINK YOU CAN DANCE CANADA:
- Encores of SYTYCDC on specialty service MuchMusic have made it the
channel's # 1 series overall, not only among total viewers, but in
the core P12-34 demo as well. SYTYCDC is averaging nearly 100,000
viewers for its Sunday night encores on MuchMusic.**
- Audiences for performance episodes of SYTYCDC are trending higher
than the average audiences for the first three seasons of the
American SO YOU THINK YOU CAN DANCE on CTV.
- Among all programs on television, SO YOU THINK YOU CAN DANCE CANADA
currently places high on the Top 20 list of the most-watched programs
in Canada at # 11.***
A detailed look shows that SO YOU THINK YOU CAN DANCE CANADA claims three
out of the Top 5 slots in the list of Canada's top new series:
New Programs, Fall 2008*
--------------------------
1. SYTYCDC (Performances)/CTV 1.36 million
2. SYTYCDC (Auditions)/CTV 1.16 million
3. 90210/Global 930,000
4. SYTYCDC (Results)/CTV 821,000
5. FRINGE/'A' 677,000
In the next episode, airing Wednesday, October 29 at 8 p.m. ET on CTV,
the Top 14 compete in front of two new members of the judging panel, who
join permanent judges Tre Armstrong and Jean Marc Genereux. The first is
Canadian Rex Harrington, a former Principal Dancer with the National Ballet
of Canada and current Artist-in-Residence for the company. The second is
Mary Murphy, best known as the "Queen of Scream" on the U.S. version of SO
YOU THINK YOU CAN DANCE and guest judge during the audition tour on SO YOU
THINK YOU CAN DANCE CANADA.
Highlights of every episode of SO YOU THINK YOU CAN DANCE CANADA are
now available on demand on the CTV Video Player at CTV.ca. Visit the
official website at dance.ctv.ca for more information.
Debuting on Sept. 11, SO YOU THINK YOU CAN DANCE CANADA scored 1.25
million viewers for its two-hour series premiere on CTV, winning its
time-slot and outpacing the Season 4 premiere of the American SO YOU THINK
YOU CAN DANCE by 5%.
Leah Miller (MUCHONDEMAND) is the host of SO YOU THINK YOU CAN DANCE
CANADA. The two permanent judges of SO YOU THINK YOU CAN DANCE CANADA are
Toronto's Tre Armstrong, the contemporary/funk dancer, choreographer and
star of the MTV/Paramount dance film How She Move, and Montreal's Jean Marc
Genereux, international ballroom champion and guest judge/choreographer on
the U.S. version of SO YOU THINK YOU CAN DANCE. Luther Brown, the urban
choreographer who's worked with such artists as Sean Combs, Alicia Keys and
Brandy, and Blake McGrath, who was a Season 1 finalist on SO YOU THINK YOU
CAN DANCE, alternate in the third judge seat.
SO YOU THINK YOU CAN DANCE CANADA was created by Simon Fuller and Nigel
Lythgoe and is produced in association with CTV by Danse TV Productions.
Sandra Faire and Trisa Dayot are Executive Producers. Ed Robinson is
Executive Vice-President, Programming, CTV Inc. Susanne Boyce is President,
Creative, Content and Channels, CTV Inc.
About Danse TV Productions
Sandra Faire, one of Canada's leading variety producers, is also a
vice-chair of the National Ballet of Canada and cabinet member of Grand
Jete (National Ballet School). Ms. Faire, along with Trisa Dayot and senior
producers Bronwyn Warren and Millan Curry-Sharples, helms SO YOU THINK YOU
CAN DANCE CANADA. The team's impressive array of Canadian award-winning
programs seen include Amanda Marshall for SONY, RITA MACNEIL'S CELTIC
CELEBRATION (CTV/PBS) and RITA MACNEIL'S CHRISTMAS (CTV/PBS). Both MacNeil
shows were CTV's #1 Canadian specials for the year with over 1.6 million
and 1.75 million viewers respectively. Their recent variety special, THE
RANKIN FAMILY REUNION, airs later this year on CTV. Ms. Faire still holds
the record for the highest rated variety special in Canadian television,
ANNE MURRAY'S FAMILY CHRISTMAS (CBC) with a 43% share and 4.2 million
viewers. Janet Lavack joins the team as producer.
About 19 Entertainment
Simon Fuller's 19 Entertainment is recognized as a leading creator,
provider and promoter of globally successful music based entertainment, or
"entertainment brands". The company has attracted a unique collection of
expertise in people who work together to integrate and leverage activity
across television, film, touring, merchandising, music publishing,
recording, artist/writer and producer management, sponsorship and
promotion. Simon Fuller is the most successful British music manager of all
time having sold over 116 million CDs in North America alone, and is known
as the creator of American Idol, the most valuable TV format in the world
with an estimated value in excess of $2.5 billion.
About dick clark productions
Founded in 1957, dick clark productions has grown to become a leading
independent producer of a wide range of TV programming for broadcast/cable
networks, distributors and advertisers. The Company has produced thousands
of shows and specials in all genres and for all day parts, including such
perennial hits as Dick Clark's New Year's Rockin' Eve, the American Music
Awards, the Golden Globe Awards, the Bloopers specials and series, the
Daytime Emmy Awards, the Academy of Country Music Awards and the recent
Disney's American Teacher Awards, among others. The Company also is a
leading creator of award-winning communications experiences from live
events and meetings to integrated marketing programs for major
corporations.
CTV, Canada's largest private broadcaster, offers a wide range of
quality news, sports, information, and entertainment programming. It has
the number-one national newscast, CTV National News With Lloyd Robertson,
and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is
Canada's premier multi-media company which owns CTV Inc. and The Globe and
Mail. CTV Inc. also owns radio stations across the country, and leading
national specialty channels. Other CTVglobemedia investments include an
interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a
North American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website
at http://www.ctv.ca.
Sources:
* BBM Nielsen Media Research, Viewers 2+, 09/01/08 - 10/22/08 (CTV)
** BBM Nielsen Media Research, P2+ and P12-34, 09/08/08 - 10/23/08
(MuchMusic)
*** BBM Nielsen Media Research, Viewers 2+, 10/13/08 - 10/19/08 (CTV)
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