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[11/12/08 - 12:11 PM]
Myspace Launches Primetime Application Enabling Users to Watch Full-Length & Short Form Hulu, Warner Bros, Myspace Original and Licensed Content on Profiles and Home Pages
All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as "Roommates" and "Special Delivery."

[via press release from MySpace]

MYSPACE LAUNCHES PRIMETIME APPLICATION ENABLING USERS TO WATCH FULL-LENGTH & SHORT FORM HULU, WARNER BROS, MYSPACE ORIGINAL AND LICENSED CONTENT ON PROFILES AND HOME PAGES

Redesigned MySpace Primetime Community Also Launching

LOS ANGELES�November 12 2008�MySpace today announced the domestic launch of the MySpace Primetime Application (http://www.myspace.com/primetimeapp). The new, internally developed, application is available free for users to embed on profiles and homepages with one click of the mouse.

Once embedded, the MySpace Primetime application allows users to search for and watch premium content from Hulu and any of the +150 branded channels on MySpaceTV. All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as Roommates and Special Delivery. The extensive programming is easily found via efficient micro search or intuitive A-Z directory functionality.

The MySpace Primetime Application is free to download for all users. It is ad-supported through the multiple ad-solutions available on MySpace including companion display advertising, tickers, pre-roll, post-roll, amongst others.

"The Primetime Application highlights how professional video content is being voraciously consumed across the MySpace ecosystem, not just within MySpaceTV," said Jason Kirk, VP of Video & Entertainment for MySpace. "Video on MySpace flows throughout the network as there are multiple entry points where videos can be discovered, watched and shared including comments, bulletins and MySpaceTV. We believe the 76 million US users spending four hours on the site every month, and the advertisers that rely on our ad-solutions, will be happy with the flexibility of this application."

Here's how users add the MySpace Primetime application to their profiles/user homepage:

STEP 1: Visit http://www.myspace.com/primetimeapp

STEP 2: Click the "Add this App" button in the top right hand corner.

STEP 3: A pop-up box regarding placement and notification options appears. Users then choose where they want the application to be placed on their homepage or profile and how they want it to be updated, if at all. Once satisfied with their selections, users click "Add" to continue.

STEP 4: The application will then be added to the area the user indicated in the previous step.

STEP 5: ALL DONE! Users may now start using the application.

In addition to the MySpace Primetime Application, MySpace has redesigned the MySpace Primetime community (originally launched December 2007) where users are able to watch content such as 30 Rock, Saturday Night Live, 24, Heroes, and classic TV programming including Airwolf, Buck Rogers and Kojack powered by a partnership with Hulu. In addition, users may also watch licensed content from over 150 branded channels on the site such as TMZ, BBC Worldwide, The Sony Minisode Network, Sorority Forever, National Geographic and MySpaceTV Original programming including Roommates, Special Delivery and Paul Brogan.

MySpace recently hit an all-time high with domestic unique users and engagement in October according to comScore; seeing approximately 76 million users domestically and 122 million worldwide unique users (August 2008). comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 16% of all display ads viewed in June.

###

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.





  [november 2008]  
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· 24 (FOX)
· 30 ROCK (NBC)
· HEROES (NBC)





[01/23/25 - 02:18 PM]
ID's "The Fall of Diddy" - Four-Part Docuseries to Premiere Beginning Monday, January 27 at 9/8c on ID
The docuseries features exclusive, never-before-heard accounts and never-before-seen archival footage, offering personal insights into harrowing allegations of violent behavior and illegal activity that have shadowed the music mogul.

[01/23/25 - 02:00 PM]
FOX's "The 1% Club" Goes 100% Joel McHale with New Host and New Season
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[01/23/25 - 12:32 PM]
Great American Media Announces #1 New York Times Bestselling Author, Karen Kingsbury's New Original Film, "Someone Like You," Starring Sarah Fisher, Jake Allyn, Lynn Collins, Robyn Lively, and Bart Johnson
The film streams exclusively on Pure Flix, Thursday, February 20 and premiering on Great American Family, Saturday, February 22.

[01/23/25 - 11:51 AM]
Donnie Wahlberg and Jenny McCarthy-Wahlberg Host "Very Scary Lovers" - Premiering Sunday, February 2 on ID
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[01/23/25 - 11:00 AM]
"Super Bowl Greatest Commercials: Funniest of All-Time" Hosted by "CBS Mornings'" Nate Burleson and Actress Daniela Ruah to Air Wednesday, Feb. 5 on CBS
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[01/23/25 - 10:09 AM]
FOX Sports Films and NASCAR Studios Team Up for Two New Original Documentaries Marking the Start of the 2025 NASCAR Season
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[01/23/25 - 10:03 AM]
Lifetime Greenlights "Killing the Competition" Executive Produced by and Starring Melissa Joan Hart
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[01/23/25 - 10:02 AM]
Video: "The Great American Baking Show: Celebrity Big Game" - Official Trailer - The Roku Channel
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[01/23/25 - 10:01 AM]
Video: "Sweet Magnolias" Season 4 - Official Trailer - Netflix
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[01/23/25 - 09:15 AM]
Oxygen True Crime's "New York Homicide" Premieres Feb. 1 at 9 P.M. ET/PT
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[01/23/25 - 09:04 AM]
Black Stories Always: Hulu Celebrates Black History Month with New Premieres and Timeless Classics
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[01/23/25 - 09:00 AM]
Video: MGM+ Original Series "Godfather of Harlem" Returns April 13th with an Action-Packed Season 4 Teaser Starring Academy Award-Winner Forest Whitaker
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[01/23/25 - 08:01 AM]
Paramount+ to Premiere True-Crime Docuseries "Burden of Guilt" on February 4
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[01/23/25 - 08:00 AM]
Max Original Four-Part Documentary Series "The Takedown: American Aryans" Debuts February 6
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[01/23/25 - 08:00 AM]
The CBS Original "Hollywood Squares" Lands Special Week-Long Daytime Run
As announced yesterday, beginning Wednesday, January 29, CBS Wednesday game nights will kick off with original episodes of "Hollywood Squares" at 8:00/7:00c.