or


[02/25/09 - 04:32 PM]
Repeats to Dot March Sweeps
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- With the digital television switch bumping winter sweeps from February to March, some of the broadcast networks are opting for a less aggressive approach to the all-important ratings period.

In short - there will be plenty of repeats next month.

"Sweeps" refers to the quarterly period - traditionally November, February, May and July - in which local stations gain demographic information from 1.6 million paper diaries processed by Nielsen.

Unlike the national sample (and its "fast national" reporting), this group - better known as the metered markets - generally doesn't receive adults 18-49 and other demographic information outside of households on a daily basis from Nielsen due to the cost involved.

Not surprisingly, networks and distributors beef up their offerings during these months to help inflate their numbers. But with the winter period already carrying an asterisk as it is (March 2009 vs. February 2008 being a debatable comparison and all), the prevailing attitude is we're going to try, but not as hard as we would if it were in February.

In any case, here's a breakdown of some notable "off" (i.e. repeat) nights during the upcoming sweeps period (March 5 - April 1).

Thursday, March 5 - "Grey's Anatomy," "Private Practice," "Smallville" and "Supernatural"

Monday, March 9 - "Gossip Girl" and "One Tree Hill"

Tuesday, March 10, 17 & 24 - "90210"

Tuesday, March 10 - "NCIS," "The Mentalist" and "Without a Trace"

Wednesday, March 11 - "Scrubs" and "Lost"

Thursday, March 12 - "My Name Is Earl"

Monday, March 16 - "Chuck," "Heroes" and "Medium"

Wednesday, April 1 - "The New Adventures of Old Christine," "Gary Unmarried," "Criminal Minds" and "CSI: NY"





  [february 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· CHUCK (NBC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· GOSSIP GIRL (CW)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· LOST (ABC)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MY NAME IS EARL (NBC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· ONE TREE HILL (CW)
· PRIVATE PRACTICE (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· WITHOUT A TRACE (CBS)





[12/23/24 - 02:36 PM]
College Football Playoff Scores 10.6 Million Average Viewers Across ESPN Platforms and TNT Sports
Tennessee/Ohio State and Indiana/Notre Dame on ESPN/ABC become two of top three most-watched games of the season.

[12/23/24 - 01:22 PM]
"Yellowstone" 5B Finale Continues Its Record-Breaking Run with 13.1M Total Viewers in L3 Marking the Biggest Episode in Series History
Said run marked the most watched season in the series' history with 13.6M total viewers.

[12/23/24 - 01:15 PM]
For the 4th Consecutive Year, ABC News' "20/20" Is Friday's No. 1 Newsmagazine Across the Board
"20/20" outdelivered "Dateline" in all key target demos for the 4th consecutive year - since 2021.

[12/23/24 - 01:02 PM]
NBC Is Set to Ring in the New Year with a Live Broadcast of the 136th Rose Parade Presented by Honda on Wednesday, Jan. 1
"Today" co-anchor Hoda Kotb and weather and feature anchor Al Roker will return to the booth for this year's telecast from "TV Corner."

[12/23/24 - 11:13 AM]
Award-Winning Danish Miniseries "Bullshit" Makes Exclusive US Debut Thursday, January 30, 2025 on Viaplay
This coming-of-age Danish language historical drama tells the powerful story of a group of lost and rebellious youths who find community and belonging in the hardcore biker gang "Bullshit," but leads to a world of brutal conflict.

[12/23/24 - 10:40 AM]
Max Renews Original Adult Animated Series "Creature Commandos," from DC Studios, for Second Season
New episodes debut weekly every Thursday on Max, with the season one finale dropping January 9.

[12/23/24 - 10:31 AM]
As an Early Holiday Gift to Fans Hallmark Announces That Its Hit Reality Competition Series, "Finding Mr. Christmas," Is Renewed for a Second Season
"Bringing this show to life was such a dream come true," said Jonathan Bennett. "There're definitely more stories to be told in season two and so much more fun to be had. We're really just scratching the surface here."

[12/23/24 - 10:02 AM]
"TMZ Investigates: Luigi Mangione: The Mind of a Killer" Premieres Monday, January 6 at 8/7c on FOX and the Next Day on Hulu
TMZ exclusively speaks to several sources who say, despite his charismatic personality, Mangione also displayed a dark side and uncovers shocking new details about how he became enraged by corporate greed before quietly plotting to kill a healthcare CEO.

[12/23/24 - 10:00 AM]
HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts January 10
Host of the award-winning series "Real Time with Bill Maher," acclaimed comedian and satirist Bill Maher serves up another dose of reality in his 13th HBO stand-up special.

[12/23/24 - 09:00 AM]
Video: "Going Dutch" Season 1 First Look - FOX TV
Tune in for the series premiere Thursday, January 2 on FOX and next day on Hulu.

[12/23/24 - 08:58 AM]
Cedric the Entertainer Serves Up a Double Dose of Laughter with Special Editions of "The Greatest @Home Videos"
Look for "Holiday Edition" on December 27 and "Cedy Awards" on January 3.

[12/23/24 - 08:01 AM]
Investigation Discovery Unveils the Dark Side of Hollywood with an All-New Season of "Death by Fame"
The series delves into the dark side of fame and celebrity, uncovering the shocking true stories behind the murders of some of Hollywood's most promising stars.

[12/23/24 - 06:01 AM]
Video: "All Creatures Great and Small" Season 5 Trailer
Toast to an all-new season, premiering on Sunday, January 12 at 9:00/8:00c.

[12/23/24 - 06:01 AM]
Video: "Zero Day" - Official Teaser - Netflix
After a cyberattack sabotages transportation and power infrastructure across the U.S., former President George Mullen is asked to find the culprit.

[12/23/24 - 12:01 AM]
Video: "Lovers Anonymous" - Teaser - Netflix
Cem, scarred by a childhood that crushed his trust in love, runs the "Love Hospital," until Hazal, who believes in the power of love, disrupts his life.