or


[02/25/09 - 04:32 PM]
Repeats to Dot March Sweeps
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- With the digital television switch bumping winter sweeps from February to March, some of the broadcast networks are opting for a less aggressive approach to the all-important ratings period.

In short - there will be plenty of repeats next month.

"Sweeps" refers to the quarterly period - traditionally November, February, May and July - in which local stations gain demographic information from 1.6 million paper diaries processed by Nielsen.

Unlike the national sample (and its "fast national" reporting), this group - better known as the metered markets - generally doesn't receive adults 18-49 and other demographic information outside of households on a daily basis from Nielsen due to the cost involved.

Not surprisingly, networks and distributors beef up their offerings during these months to help inflate their numbers. But with the winter period already carrying an asterisk as it is (March 2009 vs. February 2008 being a debatable comparison and all), the prevailing attitude is we're going to try, but not as hard as we would if it were in February.

In any case, here's a breakdown of some notable "off" (i.e. repeat) nights during the upcoming sweeps period (March 5 - April 1).

Thursday, March 5 - "Grey's Anatomy," "Private Practice," "Smallville" and "Supernatural"

Monday, March 9 - "Gossip Girl" and "One Tree Hill"

Tuesday, March 10, 17 & 24 - "90210"

Tuesday, March 10 - "NCIS," "The Mentalist" and "Without a Trace"

Wednesday, March 11 - "Scrubs" and "Lost"

Thursday, March 12 - "My Name Is Earl"

Monday, March 16 - "Chuck," "Heroes" and "Medium"

Wednesday, April 1 - "The New Adventures of Old Christine," "Gary Unmarried," "Criminal Minds" and "CSI: NY"





  [february 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· CHUCK (NBC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· GOSSIP GIRL (CW)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· LOST (ABC)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MY NAME IS EARL (NBC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· ONE TREE HILL (CW)
· PRIVATE PRACTICE (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· WITHOUT A TRACE (CBS)





[01/22/25 - 03:06 PM]
HBO Renews "The White Lotus" for a Fourth Season
The eight-episode third season debuts Sunday, February 16 (9:00-10:00 p.m. ET/PT) on HBO and will be available to stream on Max.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 12:49 PM]
PBS and BBC Release First-Look Images from the Series "Walking with Dinosaurs" Premiering Later This Year
This new six-part series will take viewers on a unique journey back through time, revealing the incredible life stories of these long-lost giants.

[01/22/25 - 12:00 PM]
Prime Video Reveals First-Look Images for Season Three of "The Wheel of Time"
This release is part of #WOTWednesdays, a fan-favorite weekly reveal of series news and assets leading up to the season premiere.

[01/22/25 - 11:30 AM]
CBS Program Advisory: "Hollywood Squares" Moves to 8PM on CBS' Wednesday Game Night
Beginning January 29, Wednesdays will kick off with original episodes of "Hollywood Squares" (8:00-9:00 PM, ET/PT), followed by "The Price Is Right at Night" (9:00-10:00 PM, ET/PT) and then "Raid the Cage" (10:00-11:00 PM, ET/PT).

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/22/25 - 11:02 AM]
Paramount+ Announces New Documentary "The Carters"
The new two-part documentary takes a deeply personal look at the extreme highs and tragic lows of a family propelled into the spotlight by the meteoric rise of the musical careers of two brothers, Nick Carter (Backstreet Boys) and the late pop sensation Aaron Carter.

[01/22/25 - 10:44 AM]
ABC and ESPN Platforms Present the 2025 NWSL Season
ABC will broadcast six games, up from four in 2024, including three playoff matches in November.

[01/22/25 - 10:36 AM]
TNT Sports Announces First Half of 2025 MLB Tuesday Regular Season Schedule on TBS & Max
MLB Tuesday will begin its coverage on Tuesday, April 1, with a matchup of the two most recent World Series runners-up: unanimous 2024 AL MVP Aaron Judge and the reigning American League Champion New York Yankees will host 2024 NL All-Star Ketel Marte and the Arizona Diamondbacks at 7 p.m. ET.

[01/22/25 - 10:01 AM]
Video: National Geographic Dishes Up Deliciously Exciting New Series Trailer for "No Taste Like Home with Antoni Porowski"
This tantalizing docuseries invites viewers to join culinary expert and Emmy Award-winning star of "Queer Eye" Antoni Porowski as he guides celebrity guests on epic journeys to explore their ancestral gastronomic roots.

[01/22/25 - 10:01 AM]
"Love Is Blind" Celebrates 5 Years and Is Renewed Through Season 10
This Valentine's Day marks the 5th anniversary of the beloved series, coinciding with the highly anticipated premiere of Season 8.

[01/22/25 - 10:00 AM]
CBS Presents a Never-Before-Seen Look at the Making of Music's Biggest Night, on "Inside the 67th Annual Grammy Awards," Airing Friday, Jan. 31 on CBS
The one-hour special replaces the previously scheduled premiere of "NCIS: Sydney," which moves to a new date and time: Friday, February 7 (8:00-9:00 PM, ET/PT).

[01/22/25 - 09:30 AM]
New Max-Starz Streaming Bundle Launches on Prime Video in the U.S.
Customers can access the ad-free Max and Starz bundle for $20.99/month, an approximate 25 percent savings.

[01/22/25 - 09:30 AM]
Legendary Comedian George Lopez Sets Premiere Date for Upcoming and Final Comedy Special
"George Lopez: Muy Católico" will premiere February 18 on Prime Video.