or


[05/11/09 - 10:55 AM]
Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's Television Brand in Major National Survey
The study was conducted by leading market research firm International Communications Research (ICR).

[via press release from Lifetime]

Lifetime Television Outranks All Cable and Broadcast Networks as Top Women's Television Brand in Major National Survey

Leading Women's Destination Named 'Favorite' and 'Most Trusted' Channel Among Women for Ninth Consecutive Year; Lifetime Voted Most 'Empowering' Women's Network for Seventh Straight Year

LOS ANGELES, May 11 -- Lifetime Television, the highest-rated women's network, has once again ranked as the leading television brand in an annual national survey measuring women's perceptions of cable and broadcast networks. The Network beat all other networks in three key categories of the study, including "Favorite," "Most Trusted" and "Most Empowering" network for women. Lifetime also ranked number one in the survey's category assessing the three cable or broadcast networks women "most want to spend time with."

The study was conducted by leading market research firm International Communications Research (ICR). Among its key findings are the following:

Lifetime has maintained its leadership as the "favorite" women's network among W18-49 and W18+ for nine consecutive years. 33% of W18-49 polled ranked the Network as their favorite channel, more than three times greater than second place finishers CBS and TLC (both 9%), and five times the level of all women-targeted networks, including Oxygen (6%), Food Network (3%) and WE (3%). 26% of W18+ voted Lifetime as their "favorite television network for women," three times higher than CBS (8%), which ranked second in the category.

In networks "most trusted" by women, Lifetime remained well ahead of other channels for the ninth straight year in the two key demographics measured in the survey. 29% of W18-49 trusted Lifetime more than the second and third ranking networks, ABC (6%) and NBC (6%). In W18+, 19% of the respondents claimed to have more trust in Lifetime than any other network, including ABC (8%).

In naming their "top three networks that make them feel empowered as women when they watch them," participants cited Lifetime as the number one outlet for the seventh consecutive year. Among W18-49, 29% are most empowered by Lifetime, outranking ABC and Fox (both 20%), NBC (14%) and Oxygen (13%). Among W18+, 21% selected Lifetime as the most "empowering network," beating the four major broadcast networks: ABC (20%), Fox (17%), NBC (14%) and CBS (11%), as well as Oxygen (9%) and HGTV (4%).

The survey also asked women what three cable or broadcast networks they would "most want to spend time with" (assuming the networks were people). Lifetime claimed the top spot among W18-49 in the measurement with 22%, outranking ABC (16%), NBC (15%), CBS (14%), Fox (13%), Oxygen (11%), Discovery (8%) and Food Network (8%). Lifetime earned 17% among W18+, tied with ABC and Fox.

Information measured in the study was collected by ICR through a telephone survey from January 29 to February 2, 2009, and included a nationally representative sample of more than 500 women (at least 18 years of age) in the U.S.

The survey's findings reaffirm Lifetime's leading position in celebrating, entertaining and supporting women with content that spans its linear channels and digital platforms. In providing viewers with an engaging, entertaining escape, the Network was recently named the number one cable channel mentioned by women as a channel they "must keep" in a market study conducted by Solutions Research Group. Lifetime is the number one women's network on all of basic cable in both Total Day and Primetime among W18-49, W25-54 and W18+. Its sister network, Lifetime Movie Network, is the number two-rated female network in both Total Day and Primetime among Total Viewers, Households, W18-49 and W25-54.

ABOUT LIFETIME TELEVISION

Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, Mothersclick.com, Lifetime Games, Roiworld.com and DressupChallenge.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [may 2009]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/22/24 - 01:31 PM]
Video: "Suits LA" Arrives February 2025 - NBC
The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.

[11/22/24 - 12:11 PM]
Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host
Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.

[11/22/24 - 10:15 AM]
Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal
Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.

[11/22/24 - 09:01 AM]
Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024
Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.

[11/22/24 - 08:03 AM]
Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6
The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!

[11/22/24 - 07:35 AM]
2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17
In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.

[11/22/24 - 07:12 AM]
Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal
In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).

[11/22/24 - 06:31 AM]
Video: "Chef's Table" Volume 7 - Official Teaser - Netflix
Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.

[11/22/24 - 05:41 AM]
"They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN
Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.

[11/22/24 - 03:01 AM]
Video: "Ad Vitam" - Official Trailer - Netflix
After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.

[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.

[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.

[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.