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[05/24/10 - 12:36 PM]
G4 Returns as the Official Broadcaster of the 2010 Electronic Entertainment Expo June 14-17
This year, G4 expands its coverage from 22 to 25 hours, broadcasting live from the conference floor and all of the most highly-anticipated press conferences.
[via press release from G4]

G4 RETURNS AS THE OFFICIAL BROADCASTER OF THE 2010 ELECTRONIC ENTERTAINMENT EXPO JUNE 14-17

G4's Live E3 Expo Coverage Expands to 25 Hours Featuring Commercial-Free Coverage of Sony, Nintendo, EA, Ubisoft and Valve Press Conferences Along With Over 40 LIVE Hands-On Game Demos

G4tv.com Continues Its Award-Winning E3 Coverage with Live Press Conference Streams, Exclusive Web Series, Latest News and Hundreds of HD Videos

LOS ANGELES, May 24, 2010 - After delivering spectacular top-down coverage of the 2009 Expo, G4, the multi-media network that is plugged into the digital generation and its love of video games and technology, has once again been named the official broadcaster of the 2010 Electronic Entertainment Expo (E3 Expo). This year, G4 expands its coverage from 22 to 25 hours, broadcasting LIVE from the conference floor and all of the most highly-anticipated press conferences, including Sony, Nintendo, EA, Ubisoft and for the first time ever - Valve. G4's Live coverage of E3 2010 begins Monday, June 14 at 3pm ET and continues through Thursday, June 17.

As the official broadcaster of the E3 Expo, G4 is the only place gaming fans can get all the inside scoop and information from this highly-anticipated event. "X-Play" and "Attack of the Show" teams will report directly from the show floor of the Los Angeles Convention Center and bring video game fans unprecedented access to all of the excitement that makes E3 Expo the epicenter of the gaming world. G4's on-air team will showcase an unparalleled number of hands-on demos and exclusive interviews with the people who are changing the world of gaming.

"The E3 Expo is one of the biggest events of the year for our audience and the multi-platform coverage we're offering gives fans a front row seat to every press conference, game demo and major happening at the show," said Neal Tiles, President, G4. "With our expanded 25 hours of coverage, this year G4 viewers will be treated to some very special exclusives and surprises, live from the show."

"G4 offers unparalleled live coverage of the E3 Expo. The network and its hosts are among the foremost authorities on the video game industry," said Rich Taylor, Senior Vice President of Communications & Industry Affairs for the ESA. "We are proud to once again partner with them for the E3 Expo - making G4 the official broadcaster of the 2010 show."

Notably, on Tuesday, G4 presents the world premiere hands-on demo of LucasArts highly anticipated "Star Wars: The Old Republic" LIVE from the convention center floor.

G4 hosts and the LucasArts team will deliver an unmatched 30-minute all-access reveal, exploring never before-known aspects and in-depth coverage from the MMO.

"Never before have we granted so much time to one game at E3," said Adam Sessler, Host of "X-Play" and Editor-in-Chief of games content for G4. "Star Wars: Old Republic is a game of such breadth that the excitement around it and the time we are dedicating to it will have a huge pay-off for the viewers."

G4 will offer:

· Over 25 hours of LIVE coverage

· LIVE on-air, commercial-free coverage of FIVE major press conferences: Sony, Nintendo, EA, Ubisoft and Valve.

· More than 40 hands-on game demos

· Exclusive interviews with top gaming executives immediately after each press conference

· Special surprises and reveals on stage

· Nightly stunts

· G4TV.com to stream E3 press conferences LIVE and unedited

Below is the daily schedule of events presented on G4:

Monday, June 14

"E3 2010 Live" kicks off at 3pm ET and runs through 12:00am ET. Day includes live coverage of the EA and Ubisoft press conferences as well as the exclusive, world broadcast premiere of the Valve press conference, unveiling "Portal 2," the highly anticipated sequel from one of the industry's most respected studios.

Tuesday, June 15

Day begins with live coverage of the Nintendo and Sony press conference events at 11:30am ET and runs through 9pm ET.

Premiere of the live hands-on demo of LucasArts highly anticipated "Star Wars: The Old Republic."

Wednesday, June 16 and Thursday, June 17

"E3 2010 Live" focuses on exclusive hands-on demos and interviews from the G4 stage at the convention center. Coverage begins at 6pm ET and runs through 9pm ET.

G4tv.com will once again bring its award-winning E3 coverage to bear on the gaming public with up-to-the-minute breaking news, game announcements, exclusive interviews, HD trailers and in-game footage, screenshots, photo galleries, HD hands-on demos and special editions of its popular web series "The MMO Report" and "Sessler's Soapbox" . Additionally, G4tv.com will bring gamers live streaming coverage from each of the big E3 press conferences, each with expert commentary and user interaction. From before the floor opens to when the last fan is kicked out of the Los Angeles Convention Center G4tv.com will bring gamers the most complete coverage of E3 Expo 2010 available across its website, podcasting and VOD platforms.

G4's comprehensive coverage kicks off on-air and online at G4TV.com Monday, June 14 at 3pm ET and continues through Thursday, June 17.

About E3 Expo

E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.e3expo.com or www.theESA.com.

About Comcast Entertainment Group

Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming; and G4, offering the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo. E! is currently available to 97 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. The Style Network currently counts 65 million cable and satellite subscribers and Mystyle.com keeps women up to date on all the latest fashion and beauty news on the web. G4 is available in 69 million cable and satellite homes nationwide and G4tv.com is a top web destination for video game news and information.





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