or


[05/25/10 - 08:46 AM]
Oxygen Media Challenges America to Burn One Million Calories with 'Dance Your A** Off' Nationwide Tour Kicking Off on June 6
The series returns for its sophomore season on Monday, June 7 at 11:00/10:00c.

[via press release from Oxygen]

OXYGEN MEDIA CHALLENGES AMERICA TO BURN ONE MILLION CALORIES WITH 'DANCE YOUR A** OFF' NATIONWIDE TOUR KICKING OFF ON JUNE 6

CAMPAIGN TO BENEFIT AMERICAN HEART ASSOCIATION

YOPLAIT ABOARD AS NATIONAL TOUR SPONSOR

Coinciding with Second Season Premiere of Hit Series "Dance Your Ass Off" --Five-City Tour Challenges Consumers with 'Dance Off A Million' Initiative

New York, NY - May 25, 2010 -Oxygen Media today announced the second annual "Dance Your A** Off Tour," a five-city tour sponsored by Yoplait and includes the "Dance Off a Million" campaign benefiting the American Heart Association. The high energy, interactive "Dance Your A** Tour" is bringing Oxygen's critically acclaimed, dance/weight loss competition series to consumers for the second year in a row, providing fans the chance to see first-hand the benefits of dance as a fun and positive way to lose weight. Tour features include dance performances, competitions, and tips for healthy living, giveaways and some special guests. Plus, Oxygen will be challenging consumers nationwide to "Dance Off a Million" calories, as part of a promotion to benefit the American Heart Association. Oxygen will make a $15,000 donation to the American Heart Association in the form of five separate checks to the local chapters at each of the five-city events. The tour coincides with the second season launch of "Dance Your Ass Off," the hit dance/weight loss competition series hosted by Mel B, which premieres on Monday, June 7 at 11PM ET/PT on Oxygen.

"After last year's success for both the show and the tour, we are eager to once again reach out to fans and have them experience the fun and healthy benefits of 'Dance Your Ass Off," said Jane Olson, SVP Marketing & Brand Strategy, Oxygen Media. "We are fortunate to have our dance partner, Yoplait, as the sponsor and we look forward to contributing to the American Heart Association with the 'Dance Off a Million' pledge campaign."

"Just as Oxygen's 'DYAO' demonstrates dancing as a fun way to weight loss, Yoplait Light's 30 delicious flavors at around 100 calories helps to outsmart temptation when you're watching your weight. We felt this was a perfect pairing to take to consumers," Laura Eisen, Marketing Manager for Yoplait Light.

"Dancing is just one of many forms of physical activity, which is an essential component of an effective and safe weight management program and we are glad that Oxygen is helping raise awareness of the importance of physical activity through the DYAO tour," said Johnny Lee, M.D., Founders Affiliate American Heart Association Board Member and President, New York Heart Associates, P.C.

Fan favorite contestant Shayla, from the series first season, will emcee the events in all five cities and "Dance Your Ass Off" host Mel B (Spice Girls) will make an appearance at the New York stop in Times Square at the Pedestrian Plaza on Broadway between 42nd and 43rd Street on June 14th.

Each leg of the tour will feature fun, interactive dance performances, contests, and tips as well as a before and after fitness station, where consumers will be able to see the transformation that season one contestant Miles has undergone since appearing on the show. A certified trainer will offer 5-minute fitness consultations, and consumers will have the opportunity to try on a weighted vest, showing them how it would feel to carry 20 extra pounds. Shayla will present a check to the American Heart Association at each stop on the tour. At the "Dance Your A** Off" "Flip Book" station, visitors can create and take home a personalized "Flip Book" of themselves dancing or performing. Other giveaways include branded workout bags, water bottles, headbands, magnets and bumper stickers in addition to the Oxygen DYAO fitness DVD co-produced with Crunch.

The "Dance Your A** Off Tour" will be stepping out in the following cities:

St. Paul, MN - Grand Old Day - Sunday, June 6 - 9:00am - 5:00pm

New Orleans, LA - Vieux to Do - Friday, June 11 - 10:30-11:30 (parade), Saturday, June 12 - 11:00am -7:00pm (tour)

New York, NY - Times Square - Monday, June 14 - 11:00am - 3:30pm, 5:00pm - 9:30pm, at the Pedestrian Plaza on Broadway between 42nd and 43rd Street.

Washington D.C. - Safeway's National BBQ Battle - Saturday, June 26th, 11:00am - 9:00pm; Sunday, June 27th, 11:00am - 7:30pm

Orlando, Florida - Universal Orlando Resort - Friday, July 9th - 6:00pm - 12:00am; Saturday, July 10th - 6:00pm - 12:00am

Extending its commitment to health and wellness even further, Oxygen and the DYAO Tour will make a $15,000 donation to the American Heart Association via the local chapters in each of the tour's five markets. Five checks of $3,000 will be presented by Shayla and participating affiliates.

The "Dance Your A** Off" tour also offers an exclusive distributor sponsorship opportunity in each market, including a consumer "Flip Book Station" that gifts tour visitors with a branded "Flip Book" that shows off their best DYAO moves. Additional affiliate partnership opportunities at each city stop include signage, logo placements within the "Flip Books," a meet and greet with the participants, representation during the American Heart Association's check presentation and the opportunity to bring the "Flip Book Station" and a healthy lunch to employees at each distributors' local call center.

To learn more about the "Dance Your A** Off Tour" and to enter the "Dance Off A Million Sweepstakes" for a chance to win a trip for four to Universal Orlando Resort go to www.Oxygen.com Visitors to the site can get details on the tour route and access photos and information about the "Dance Off A Million" promotion. Consumers can also pledge how many calories they plan to lose in support of "Dance Off A Million" and track how many calories they have burned.





  [may 2010]  
S
M
T
W
T
F
S
      


· DANCE YOUR ASS OFF (OXYGEN)





[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.