or


[07/13/11 - 12:36 PM]
Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions
"Curiosity: The Questions of Life" is set to debut Sunday, August 7 on the cable channel.

[via press release from Discovery]

Discovery Communications, Intel Team to Tackle Some of Life's Biggest Questions

Groundbreaking Global Multi-Platform Partnership Announced With 'CURIOSITY: THE QUESTIONS OF LIFE'

SILVER SPRING, Md., July 13, 2011 -- Discovery Communications announced today that Intel Corporation, a world leader in computing innovation, will be a presenting partner of CURIOSITY: THE QUESTIONS OF LIFE, the company's global multi-year, multi-platform venture. CURIOSITY will premiere in the United States in August and will air on Discovery Channel across Latin America, Europe, Middle East, Africa and Asia-Pacific beginning in September.

A first-of-its-kind investment for Intel, the company will use CURIOSITY as a global marketing platform in more than 40 countries, with key partnership elements including four CURIOSITY premiere episodes; integration into Curiosity.com, the exclusive and extensive online platform; participation in CURIOSITY's education initiatives with Discovery Education, as well as comprehensive social, mobile and marketing programs.

"We are incredibly proud to partner with Intel on CURIOSITY and what we believe is a perfect fit of corporate missions. Just as Discovery has focused its 25-year mission on satisfying viewers' curiosity about the world around them, Intel is driven to advance how people work and live," said Clark Bunting, president and general manager Discovery Channel.

"Intel is proud to be the sole global sponsor of CURIOSITY, but it's a shame to call this a sponsorship," said Nancy Bhagat, vice president of Intel marketing strategy. "The partnership between Discovery Communications and Intel pushes the envelope in how we can jointly drive innovation and create better content for consumers. Curiosity is inherent in all of us and Intel was particularly driven by the theme as it relates to the company's ongoing curiosity and passion for developing technologies that will change how we think and act."

The partnership pairs Discovery Communications' quality content with Intel's high-quality technology allowing viewers worldwide, across multimedia platforms to be actively involved in asking questions, searching for answers and sparking curiosity. Primary elements of Intel's partnership for CURIOSITY include the following:

CURIOSITY THE SERIES

A robust part of the CURIOSITY series launch will be Intel's role as presenting partner on four premiere episodes and broad exposure in all 16 episodes of the first season. Scheduled to launch on Discovery Channel in the United States on Aug. 7 and in more than 210 countries and territories around the world in September, the landmark series will explore topics ranging from intelligence and neuroscience to nanotechnology.

Discovery will create short-form vignettes featuring Intel employees discussing what sparks their curiosity. In addition, Intel will be the centerpiece of a specially created "What Makes Us Curious" in-program feature to air during each episode of CURIOSITY season one, designed to engage viewers to further satisfy their curiosity by going online to gather more information about specific topics.

Additional on-air elements include tagged tune-in messaging, CURIOSITY Q&A podbusters and presenting partner billboards. To broaden the reach of the partnership, Intel will also leverage the property in more than 40 countries spanning five continents during global premiere of the series throughout the fourth quarter of 2011, with each local market developing locally driven and relevant activation plans to promote the series.

CURIOSITY.COM

The sweeping Intel partnership launched on Curiosity.com, the robust website featuring "deep dive" content that expands beyond the questions explored in the television series, and draws input from some of the greatest visionaries, scholars and trendsetters of our time. The site is filled with content from a distinguished group of thought leaders across various fields who serve as the founding experts and the cornerstone of the site. Several Intel employees are featured and integrated into the content on Curiosity.com. Intel also has homepage exposure, branded video, custom profile pages and podcasts and branding in select topic areas such as nanotechnology, computing, neuroscience and space exploration.

"SPARK YOUR CURIOSITY" EDUCATION INITIATIVE

In keeping with both companies' deep commitment to and experience in the Education space, Discovery Education, the leader in digital, video-based learning, will develop for Intel a co-branded "Spark Your Curiosity" online portal destination for middle and high school educators, students and families. Serving more than half of all U.S. schools with curriculum solutions that are scientifically shown to improve student achievement, Discovery Education's "Spark Your Curiosity" initiative will feature six, standards-aligned companion curriculum topics drawn from the compelling questions examined in CURIOSITY the series and online at Curiosity.com to engage the nation's students in the critical disciplines of science, technology, engineering and math. "Spark Your Curiosity" will launch in the third quarter of 2011.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com..

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.





  [july 2011]  
S
M
T
W
T
F
S
     


· CURIOSITY (DISCOVERY)





[11/22/24 - 01:31 PM]
Video: "Suits LA" Arrives February 2025 - NBC
The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.

[11/22/24 - 12:11 PM]
Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host
Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.

[11/22/24 - 10:15 AM]
Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal
Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.

[11/22/24 - 09:01 AM]
Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024
Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.

[11/22/24 - 08:03 AM]
Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6
The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!

[11/22/24 - 07:35 AM]
2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17
In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.

[11/22/24 - 07:12 AM]
Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal
In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).

[11/22/24 - 06:31 AM]
Video: "Chef's Table" Volume 7 - Official Teaser - Netflix
Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.

[11/22/24 - 05:41 AM]
"They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN
Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.

[11/22/24 - 03:01 AM]
Video: "Ad Vitam" - Official Trailer - Netflix
After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.

[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.

[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.

[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.