or


[08/01/11 - 12:40 PM]
NBC Sports Group Continues Strategic Alignmnet of Its Assets
In addition, the NBC Sports Group will implement a redesigned NBC Sports logo.

[via press release from NBC]

NBC SPORTS GROUP CONTINUES STRATEGIC ALIGNMENT OF ITS ASSETS

VERSUS to be re-branded as NBC Sports Network

NBC Sports to adopt redesigned logo

NEW YORK - August 1, 2011 - As part of a new strategy to bring all four tiers of its assets (broadcast network, two national cable networks, 11 regional sports networks and digital) into a consistent framework of branding, the NBC Sports Group today announced that VERSUS will be re-named the NBC Sports Network. In addition, the NBC Sports Group will implement a redesigned NBC Sports logo. Both changes take effect January 2, 2012. Mark Lazarus, Chairman, NBC Sports Group, made the announcement today at the Television Critics Association (TCA) conference in Los Angeles.

The NBC Sports Network will serve as a 24/7 cable platform for NBC Sports' rich heritage of unmatched storytelling, best-in-class production and broad promotional power. Many NBC Sports production and programming elements have already been introduced on VERSUS since the merger - such as adopting the "Inside the Glass" production philosophy for all its NHL games, and adding horse racing and Notre Dame Football-related programming. Viewers can expect to see even more changes in the future.

"This effort is a major step towards a complete strategic alignment of all our platforms and businesses," said Lazarus. "This is more than just a name change for VERSUS. It's a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise."

A new NBC Sports logo will also be implemented on January 2. The new logo features an evolutionary design that maintains the equity of the classic NBC Sports logo, while signaling something new. Changes include:

The Peacock is slightly larger.

The letters "NBC" are still bold but have a new font which puts them in balance with the Peacock.

"Sports" maintains its scripted feel, but features a new hand-lettered font exclusively created for NBC Sports.

Previously "Sports" was on an angle, but it has been straightened to allow for "Network" to fit easily beneath it and to accommodate the on-air design of commonly used sports tickers.

"The re-brand effort afforded us the opportunity to modernize the NBC Sports logo," said John Miller, Chief Marketing Officer, NBCUniversal Television Group and head of the NBC Sports Agency. "The changes are subtle, but signal a big change: a new beginning for the NBC Sports Group."

January 2 was chosen as the re-brand date for several reasons, including the number of strategic events with large viewing audiences on NBC within a short timeframe that can be used to call attention to the re-branding efforts:

On Sunday, January 1, the NFL's regular season will conclude with the Week 17 Sunday Night Football matchup just hours prior to the re-brand.

On re-brand day, Monday, January 2, the NHL Winter Classic on NBC will allow for significant cross-promotion with the newly-named NBC Sports Network.

On Saturday, January 7, the NBC Sports Group will utilize its NFL Wild Card doubleheader coverage to drive re-brand awareness.

On Sunday, February 5, Super Bowl XLVI, the most-watched program of the year, will provide an unprecedented opportunity for cross-promotion between NBC and the NBC Sports Network.

The January 2 re-brand efforts are a continuation of branding initiatives that began as soon as the NBC Sports Group was formed. In February it was announced that all golf broadcasts on NBC would be re-branded as "Golf Channel on NBC." In April, NBCSports.com absorbed VERSUS.com to create a single, robust online destination for fans.

NBC Sports Group's regional sports networks are not currently scheduled to be re-branded, however, Lazarus said "many will evolve to have the look and feel of our NBC Sports brand and production values."





  [august 2011]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)





[02/11/25 - 07:46 AM]
Video: Disney-ESPN's Andscape Debuts Trailer for New Feature, "Memes & Nightmares," A Tribeca Film Festival Selection
"Memes & Nightmares" is a hilarious and insightful satirical film that dives into the vibrant world of NBA Twitter.

[02/11/25 - 07:29 AM]
True Crime Docuseries "The Case of Iwona Wieczorek" Makes Exclusive US Debut Thursday, February 27, 2025 on Viaplay
The true-crime documentary series delves into one of the most famous disappearances and unsolved mysteries in recent Polish history - a 19-year-old woman who went missing without a trace on a summer night near her seaport home.

[02/11/25 - 07:00 AM]
Video: "Picture This" - Official Trailer - Prime Video
In this heartfelt rom-com, struggling photographer Pia (Simone Ashley) receives a prediction: true love and career success await her in the next five dates she goes on.

[02/11/25 - 05:32 AM]
More Stars Take the Stage to Present at the 97th Oscars
Halle Berry, Penélope Cruz, Elle Fanning, Whoopi Goldberg, Scarlett Johansson, John Lithgow, Amy Poehler, June Squibb and Bowen Yang will present at the 97th Oscars, executive producer and showrunner Raj Kapoor and executive producer Katy Mullan announced today.

[02/11/25 - 05:00 AM]
Reelz Announces First Ever "On Patrol: Live Week"
10 fan-favorite episodes were chosen via viewer voting at Reelz.com and feature what #OPNation deemed the show's most memorable moments.

[02/11/25 - 04:01 AM]
"One Hundred Years of Solitude" Part 2 Is in Production and Confirms New Cast
Marleyda Soto and Claudio Cataño reprise their roles as the iconic characters Úrsula Iguarán and Colonel Aureliano Buendía, respectively.

[02/11/25 - 01:01 AM]
Video: "Tuiskoms" - Official Trailer - Netflix
After a series of misfortunes, Fleur takes her daughter and returns to her hometown in search of a renewed sense of purpose.

[02/11/25 - 12:01 AM]
Video: "Graveyard" Season 2 - Official Trailer - Netflix
Chief Inspector Önem and her team race against time, unearthing dark secrets behind a closed femicide case that tests their courage and personal bonds.

[02/10/25 - 04:18 PM]
126 Million Viewers - Projected Average Audience for Super Bowl LIX Across FOX, FOX Deportes, Tubi, Telemundo and NFL Digital Properties
The peak audience is projected to be 135.7 million viewers from 8:00-8:15 PM ET in the second quarter.

[02/10/25 - 01:56 PM]
Philadelphia Eagles Jalen Hurts and Saquon Barkley to Make First Late-Night TV Appearance on "The Tonight Show Starring Jimmy Fallon"
Eagles teammates Jordan Mailata, Landon Dickerson, Cam Jurgens, Mekhi Becton and Lane Johnson will also make a cameo.

[02/10/25 - 11:00 AM]
Video: AMC/AMC+ Unveil Exhilarating Opening Minutes of Season 3 of the Hit Noir Thriller "Dark Winds," Starring Zahn McClarnon
"Dark Winds" returns with all-new episodes exclusively on AMC and AMC+ on Sunday, March 9 at 9pm ET/PT, with new episodes airing weekly on Sundays.

[02/10/25 - 09:01 AM]
More Stars Added for "SNL50: The Anniversary Special," Live Feb. 16 at 8 P.M. ET/5 P.M. PT
The special will include appearances by Adam Sandler, Amy Poehler, Andy Samberg, Chevy Chase, Chris Rock, Eddie Murphy, Fred Armisen, Garrett Morris, Jane Curtin, Jason Sudeikis, Jimmy Fallon, Kate McKinnon, Kenan Thompson, Kristen Wiig, Laraine Newman, Maya Rudolph, Molly Shannon, Pete Davidson, Seth Meyers, Tina Fey, Tracy Morgan, Will Ferrell, Will Forte and more.

[02/10/25 - 08:00 AM]
"Euphoria" Season 3 Is in Production
HBO confirmed the news on social media this morning.

[02/10/25 - 07:54 AM]
AXS TV Salutes National Guitar Day with a Special All-Day Event on Tuesday, February 11 Starting at 8A ET
The event is anchored by the network television debut of the Gibson TV series "The Collection," featured throughout the day.

[02/10/25 - 07:01 AM]
Video: The 31st Annual Screen Actors Guild Awards - Official Teaser - Netflix
Kristen Bell hosts as the biggest names in film and TV light up the stage for the 31st Annual Screen Actors Guild Awards.