or


[08/23/11 - 12:34 PM]
Bravo Announces Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as Top Sponsors for "Top Chef Just Desserts"
The second season of the "Top Chef" spin-off premieres this Wednesday, August 24 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES BUICK, EXTRA(R) DESSERT DELIGHTS(R) GUM AND KITCHENAID AS TOP SPONSORS FOR "TOP CHEF JUST DESSERTS"

New Series Premieres Wednesday, August 24 At 10 PM ET/PT

NEW YORK - August 23, 2011 - Bravo has stirred up sweet partnerships with Buick, Extra(R) Dessert Delights(R) Gum and KitchenAid as official sponsors for the second season of "Top Chef Just Desserts," the spin-off series of the Emmy and James Beard Award-winning show "Top Chef," airing Wednesday, August 24 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners. The announcement was made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

"Within Bravo and specifically the 'Top Chef' brand, we are constantly challenging ourselves to push the envelope and break new ground for our advertisers by providing unique and custom-fit multi-platform opportunities to raise consumer exposure and awareness for their brands," said Malfa. "With the highest number of top 20 product placements in cable for brand recall - we've got a proven track record of success."

Elements of the sponsorships and integrations surrounding "Top Chef Just Desserts" include:

Buick is an on-air series partner with weekly tagged tune-in spots and billboards across the series.

KitchenAid joins as the exclusive major and small appliance provider for season two of "Top Chef Just Desserts." KitchenAid will award the winning chef $100,000 and their products will be featured across the series.

Extra(R) Dessert Delights(R) gum returns as a full-series partner for season two and a sponsor of Bravo's Live Voting experience, which gives fans the opportunity to win weekly prizes of $100 or the grand prize - a private cooking class with the winner of "Top Chef Just Desserts," all by sharing their opinions on the show's dishes and drama, compliments of Extra(R) Dessert Delights(R) gum. In addition, Extra(R) Dessert Delights(R) gum will be featured in a branded Quickfire Challenge to kick off the launch of Extra gum's Fan FLAVORite Vote which gives fans the opportunity to help decide the next Extra(R) Dessert Delights(R) gum flavor. One of the three potential new flavors will be inspired by the winning dessert from Extra(R) gum's "Top Chef Just Desserts" Quickfire Challenge. In order to spread the word about Extra(R) gum's Fan FLAVORite Vote, Bravo is creating an on-air spot that drives fans online to vote. In addition to on-air, online, mobile and social media marketing, Extra(R) gum is producing in-store shippers in top retail locations to alert consumers of the campaign and the partnership with "Top Chef Just Desserts" and to encourage fans to vote on their mobile device. The votes will be tallied after the season has ended and an on-air spot within season nine of "Top Chef" will announce the winning flavor.

"Top Chef Just Desserts" features 14 chef'testants who will be whittled down week by week as they compete to out-bake their competition. Gail Simmons returns as the host of this highly competitive series showcasing the best of the best in the world of pastry arts. Once again joining the judges' panel as head judge is Johnny Iuzzini, one of the country's most celebrated and innovative pastry chefs and Executive Pastry Chef at Restaurant Jean Georges. Hubert Keller, critically acclaimed chef as well as guest judge on "Top Chef" and finalist on "Top Chef Masters," and Dannielle Kyrillos, entertaining expert and Contributing Editor of Food Republic will also serve as regular judges for the series.

The chefs must face off in some of the most difficult and creative challenges we've seen thus far - from fairytale showpieces and edible room d�cor to high-class gingerbread houses and carnival delights - all while serving up these treats to some celebrity guest judges including: Beastie Boys' Adam "Ad Rock" Horovitz, The Cast of Willy Wonka & The Chocolate Factory, Renowned Pastry Chef Francois Payard and Acclaimed Chef Cat Cora among others. The series offers a fascinating window into the competitive, pressure-filled environment of pastry chefs at the highest level. Each episode holds two challenges for the pastry chefs: the first, a quickfire test of their basic abilities and the elimination challenge designed to test the versatility and inventiveness of the pastry chefs. These chefs will prove that a little sugar and spice never tasted so nice.

"Top Chef Just Desserts" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [august 2011]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)
· TOP CHEF: JUST DESSERTS (BRAVO)





[11/26/24 - 03:01 PM]
Video: New Games, New Stakes - "Squid Game" Season 2 Main Trailer and Key Art "Round and Round" Unveiled
With its premiere just around the corner on December 26, the trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.

[11/26/24 - 02:34 PM]
Video: Paramount+ with Showtime Debuts Official Trailer for Showtime's "Dexter: Original Sin"
The series premieres Friday, December 13 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air US debut on Sunday, December 15 at 10pm ET/PT.

[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:03 PM]
Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots
Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.

[11/26/24 - 11:44 AM]
TNT Sports to Debut "Evolve and Flex" with Lance Fresh Friday, Dec. 6, on truTV and Max
The show is hosted by sports-lifestyle expert Lance Fresh and features candid conversations with guests to discuss how life's events have contributed to their sense of style.

[11/26/24 - 11:19 AM]
MGM+ Announces 2025 Premiere Date for "NFL Icons" Season Four
In the upcoming fourth season, the docuseries will feature Pro Football Hall of Famers Joe Montana, DeMarcus Ware, Kurt Warner and Gale Sayers.

[11/26/24 - 10:24 AM]
Video: "Rogue Heroes" (MGM+ 2025 Series) Season 2 Tease
"Rogue Heroes" is a dramatized account of how the world's greatest Special Forces unit, the SAS, was formed under extraordinary circumstances in the darkest days of World War Two.

[11/26/24 - 10:09 AM]
Video: Acorn TV Releases Official Trailer for Second Season of Hit Australian Drama, "Darby and Joan"
The new season debuts with a two-episode premiere, exclusively on Acorn TV, on December 30, followed by weekly episodes through January 27.

[11/26/24 - 10:01 AM]
ABC News Studios Announces Fourth Season of Hit True-Crime Series "Wild Crime," Streaming Dec. 5 Only on Hulu
"Wild Crime: Eleven Skulls" delves into the haunting 2012 disappearance of Samantha Koenig, an 18-year-old Anchorage barista last seen leaving her place of work with an unknown man on a dark winter night.

[11/26/24 - 08:32 AM]
Bravo Greenlights "Vanderpump Rules" Season 12 with a New Group of SUR-vers
In addition, "Vanderpump Rules" will celebrate the past decade of heartbreaks, friendship rifts and scandals with a retrospective special highlighting the past 11 seasons.

[11/26/24 - 08:30 AM]
Video: Paramount+ and Nickelodeon Reveal Teaser, First-Look Images and Premiere Date for "Henry Danger The Movie"
"Henry Danger The Movie" will be available to stream in the U.S. on Paramount+ Friday, January 17, and premiere on Nickelodeon that same day at 7 p.m. (ET/PT).

[11/26/24 - 08:01 AM]
Video: "Makayla's Voice: A Letter to the World" - Official Teaser - Netflix
Makayla is a teenage girl who has spent her life grappling with a rare form of autism that rendered her essentially nonverbal until her parents, filled with unwavering belief in their daughter's potential, embarked on a transformative journey to discover the true depth of Makayla's inner world.

[11/26/24 - 08:01 AM]
HBO Announces Ian Bonhote & Peter Ettedgui's Award-Winning "Super/Man: The Christopher Reeve Story," Debuting December 7 on HBO and Max
The critically acclaimed film had its world premiere at the 2024 Sundance Film Festival and recently won six Critics Choice Documentary Awards.

[11/26/24 - 08:00 AM]
HGTV Greenlights Gutsy Las Vegas Renovation Series "Sin City Rehab" (wt) Starring Indomitable Designer Alison Victoria
The eight-episode series will document Alison, best known for her Emmy-nominated series "Windy City Rehab," taking the biggest gamble of her career as she expands her successful design business out West.

[11/26/24 - 07:01 AM]
Video: "The Manny" Season 2 - Release Date Announcement - Netflix
A busy executive hires a cowboy to care for her kids in a moment of panic. Little does she know he'll challenge her views of gender roles - and of love.