or


[09/14/11 - 07:00 AM]
USA Network Integrates Character Chatter With Facebook Platform Elevating Interactivity
The new capabilities will go live in conjunction with the season finale of "Necessary Roughness," tonight at 10:00/9:00c.

[via press release from USA]

USA NETWORK INTEGRATES CHARACTER CHATTER WITH FACEBOOK PLATFORM ELEVATING INTERACTIVITY

No. 1 Cable Network to Kick Off New Capabilities of Character Chatter During NECESSARY ROUGHNESS Season Finale

NEW YORK - September 14, 2011 - USA Network is expanding its Character Chatter, the network's proprietary SocialTV messaging platform, integrating the system with Facebook, enabling people not only to connect, but also, find their friends who love the same shows and talk about them in real-time. The move furthers USA's push to drive SocialTV and second-screen viewing experiences for fans through innovative uses of new technology. The new capabilities will go live in conjunction with the season finale of USA's newest hit show, NECESSARY ROUGHNESS, during which series star Callie Thorne will speak to fans through live video chat during the program tonight at 10/9c.

Understanding the power of connecting TV and social tools like Facebook, USA's Character Chatter harnesses and amplifies the social buzz around its series by funneling in a real-time feed of text, images and videos from all major social streams including Facebook, Twitter, Flickr and YouTube. The proprietary SocialTV community platform attracted 300,000 unique visits during the summer season alone. The new capabilities, including real-time exchange, empower fans to contribute to conversations, connect with cast and crew and experience the USA series and brand in a new manner. Viewers can participate by Liking the Network or individual shows. The growth and popularity of this community building SocialTV platform is taking hold rapidly.

"A presence on Facebook is crucial to the evolution of our digital initiatives supporting our original programming. Working to integrate new features and connect USA to our fans where they are has always been a focus," said Jesse Redniss, vice president of digital, USA. "Character Chatter is a key foundational element of our SocialTV strategy as it enables us to not only speak with our fans in real-time but connect them with each other driving more community interaction surrounding USA and our brand."

Facebook Character Chatter gives fans four different ways to interact with each other:

· My Friends - Find out which friends like a particular show and chat directly with them, either during an episode or anticipating the next one. Additionally, fans can invite their friends to private chats and participate on the Character Chatter Platform directly on Facebook.

· Chat with Fans - Join the larger audience of fans across the globe who are talking about their favorite moments, storylines or actors.

· Curated Feed - Interact with stars and writers throughout the season. Following the individual chat and invite their friends to do the same.

· All - Super fans can see all of the show comments 24/7. This section of the feed enables people to gauge what is trending and see what they are saying about the show while it is on-air

USA is continuing to innovate and increase opportunities to connect with viewers live as they catch a new episode or as they watch a favorite past episode.

NECESSARY ROUGHNESS has been scoring touchdowns all summer long for USA as a breakout hit. The hit series stars Callie Thorne as Dr. Dani Santino, a tough, sexy Long Island divorcee who re-energizes her life and career when she becomes a therapist for a professional football team. Underestimated at every turn, she succeeds beyond all expectations and soon finds herself the most sought - after therapist for high-profile clients. The series also stars Mehcad Brooks, Marc Blucas and Scott Cohen. The series was created and is executive produced by Liz Kruger & Craig Shapiro. Jeffrey Lieber and Kevin Dowling also serve as executive producers. Inspired by a true story, the series is a Sony Pictures Television and Universal Cable Productions co-production. NECESSARY ROUGHNESS shoots in Atlanta, GA.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· NECESSARY ROUGHNESS (USA)





[11/06/24 - 11:34 AM]
For the First Time in 16 Years, ABC News Is #1 Broadcast Network Across All Key Demos in Total Viewers, Adults 25-54, Adults 18-49 on Election Night
ABC News' "Election Night 2024: Your Voice/Your Voice" ranked No. 1 among the broadcast networks in all key target demos - Total Viewers (5.665 million) and Adults 25-54 (2.156 million) and Adults 18-49 (1.819 million).

[11/06/24 - 09:01 AM]
Video: "The Only Girl in the Orchestra" - Official Trailer - Netflix
This short documentary celebrates trailblazing double bassist Orin O'Brien, the first woman to become a full-time member of the New York Philharmonic.

[11/06/24 - 06:01 AM]
Video: "Stranger Things 5" - Title Tease - Netflix
In the fall of 1987, one last adventure begins. "Stranger Things 5" coming 2025.

[11/06/24 - 01:01 AM]
Video: "Echoes of the Past" - Official Trailer - Netflix
Accused of his sister's murder, Yehia is fiercely determined to seek vengeance and unmask the true perpetrator.

[11/05/24 - 09:01 PM]
Video: "Tomorrow and I" - Official Trailer - Netflix
This series reimagines Thailand in a dystopian future where technology scrapes at the surface of old customs, exposing rips in the fabric of culture.

[11/05/24 - 07:01 PM]
Video: "BEASTARS" Final Season Part 1 - Official Trailer - Netflix
While Louis and Haru navigate their new lives at university, Legoshi catches the eye of a BEASTAR who needs his help in capturing a heinous criminal.

[11/05/24 - 06:01 PM]
Video: "When the Phone Rings" - Official Trailer - Netflix
A rising politician and his mute wife's tense marriage begins to unravel after a call from a kidnapper turns their lives upside down.

[11/05/24 - 12:02 PM]
Netflix Top 10 Week of Oct. 28: "Don't Move" Claims #1 for a Second Week; "Beauty in Black" Rises to #1
Season 3 of "The Lincoln Lawyer" made its case at #5 (5M views), rom-com "Nobody Wants This" found its perfect moment at #7 (2.4M views) (and now you can too), and Season 4, Part 1 of "Outer Banks" cruised in at #8 (2.4M views).

[11/05/24 - 07:01 AM]
Video: "Nothing to See Here" Season 2 - Official Trailer - Netflix
Alexis and Charlie's friendship is tested as fame beckons. Azul faces her past in music, and a new member challenges Alexis's fears - and potential.

[11/05/24 - 01:09 AM]
Filming Starts for "Kacken an der Havel" by and with Dimitrij Schaad
The new Netflix comedy series is about a rapper, a duck and a village.

[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!