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[11/08/11 - 08:20 AM]
Animal Planet Asks Viewers to Give Thanks This Holiday Season With "You Watch. We Give." R.O.A.R. Initiative
Based on the number of viewers who watch Animal Planet on Saturday, November 26, up to $50,000 will be donated to Villalobos Rescue Center.

[via press release from Animal Planet]

ANIMAL PLANET ASKS VIEWERS TO GIVE THANKS THIS HOLIDAY SEASON WITH "YOU WATCH. WE GIVE." R.O.A.R. INITIATIVE

(New York, NY) - As part of Animal Planet's on-going commitment to make a positive impact in the animal world, the network is asking viewers to tune in to help drive donations up to $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series PIT BULLS & PAROLEES. The promotional marketing campaign called "You Watch. We Give." is part of the network's non-profit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch Animal Planet on Saturday, November 26, at 10 pm ET/PT for an all-new episode of PIT BULLS & PAROLEES, funds will be donated to give thanks to Tia Torres for her tireless dedication to the pit bull breed.

In the high-drama episode, Tia decides it's time to hire new parolees to handle the heavy workload at Villalobos. For the new guys, this is the opportunity of a lifetime, but one parolee may blow it before day one is over. Then, just as one of Tia's most beloved dogs is to be adopted, the team gets shocking news about his health.

Last year, the "You Watch. We Give" campaign yielded a donation of $50,000 and garnered more than one million unique P2+ viewers to become the series' most-watched episode ever. The 2010 donations paid for half of Villalobos' yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs, like "Egypt," who needed hip surgery, and "Sheriff," who needed intestinal surgery, healthy and ready for adoption.

This past fall R.O.A.R launched an eight-week matching campaign hosted by GlobalGiving, an online marketplace of charities. Through the campaign, consumer donations to R.O.A.R's eight partner charities were matched dollar for dollar from proceeds of Animal Planet licensed products. The campaign was a success, and consumer donations exceeded the program's $90,000 goal, which, when matched, made a total of $180,000, contributed across the eight-partner organizations.

R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.





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· PIT BULLS & PAROLEES (ANIMAL PLANET)





[11/25/24 - 12:30 PM]
"The Curious Case of Natalia Grace" Returns This January for the Final Chapter
"The Final Chapter" offers a conclusion to Natalia's story as she strives for healing and resolution in her tumultuous journey filled with decades of unexpected twists and turns.

[11/25/24 - 12:00 PM]
Matthew Broderick and Son James Wilkie Broderick to Guest Star on CBS' "Elsbeth" in 2025
This will be the first time the father and son share the screen together.

[11/25/24 - 11:00 AM]
Peacock's "Richard Ramirez: The Night Stalker Tapes" Exposes the Troubled Man Behind the Dark Myth Through Firsthand Recordings and Accounts from Some of the Women Who Knew Him Best
Collected from more than 25 hours of audio recordings - most of which have never been heard before - and including revealing interviews with his family, friends and wife, the series explores the dark forces that led Ramirez to become the infamous Night Stalker.

[11/25/24 - 10:32 AM]
Video: Tom Hanks Narrates an Extraordinary Journey - "The Americas" - NBC
Narrated by Academy Award winner Tom Hanks comes the extraordinary journey of Earth's great supercontinent.

[11/25/24 - 10:30 AM]
Epic Landmark Natural History Series "Asia" Set to Premiere Saturday, January 25 on BBC America and AMC+
Presented by renowned naturalist and three-time Emmy Award-winner Sir David Attenborough, the cinematic series explores each corner of this remarkable part of our planet and journeys through Asia's most stunning landscapes, uncovering stories of extraordinary unseen animal behavior.

[11/25/24 - 10:20 AM]
AMC Networks' Launches Inaugural "Celebrating Indigenous Stories" Collection on AMC+
Also included in the special collection, and as part of the company's "Future of Film" initiative, which partners with indie film festivals that feature emerging talent from historically excluded communities, is the company's first-ever "Indigenous Rising Stars" collection.

[11/25/24 - 09:02 AM]
MTV's "Love & Hip Hop: Atlanta" Rings in the New Year with All-New Episodes Starting Tuesday, January 7 at 8PM ET/PT
MTV today announced the return of the popular docuseries, bringing viewers more drama, music, and the personal stories that keep fans hooked.

[11/25/24 - 09:00 AM]
Final Season of "Blue Bloods" to Conclude on Friday, Dec. 13 with Two Remaining Episodes
Amanda Kloots and Edward James Olmos will guest star in the final installments.

[11/25/24 - 09:00 AM]
Video: Prime Video Releases the First-Look Teaser for "Beast Games" Competition Series
The series is set to debut weekly on Thursday, December 19 on Prime Video in more than 240 countries and territories worldwide.

[11/25/24 - 08:00 AM]
Legendary Artist, Actor, Producer, Author and Entrepreneur Queen Latifah to Host "The 47th Annual Kennedy Center Honors" to Be Broadcast Sunday, Dec. 22 on CBS
The Kennedy Center Honors recognizes and celebrates individuals whose unique contributions have shaped the way we see ourselves, each other and our world.

[11/25/24 - 07:16 AM]
Stream Max Today for 70% Off
This limited time deal is available now through Monday, December 2 for both new and returning subscribers on Max.com, Apple, Google Play, Roku, Samsung, and Xumo, and for new Max customers only on Amazon Fire TV.

[11/25/24 - 07:05 AM]
2024 Billboard Music Awards to Air on December 12 in First-of-Its-Kind Multi-Platform Viewing Experience Across FOX, Paramount+ and Amazon's Fire TV Channels
Hosted by actress and comedian Michelle Buteau, the 2024 BBMAs presented by Marriott Bonvoy airs on Thursday, December 12 at 8:00pm ET/PT on FOX and Fire TV Channels, and on-demand on Paramount+, with performances also rolling out across Billboard.com, and via BBMAs and Billboard social channels.

[11/25/24 - 07:01 AM]
Video: "Missing You" - Official Trailer - Netflix
What would you do if your ex disappeared and came back into your life after 11 years? Your next Harlan Coben New Year's Day watch is almost here.

[11/25/24 - 07:01 AM]
5&2 Studios Announces Theatrical Debut of "The Chosen: Last Supper" (Season 5) on March 27, 2025 and Unveils First Look Trailer
Later in 2025, the season will make its streaming debut.

[11/25/24 - 06:59 AM]
Richard Gadd and Jamie Bell to Star in New BBC Drama "Half Man"
The series, previously known as "Lions," is created by Mam Tor Productions for the BBC and BBC Scotland in a co-production with HBO, which will air the series in the US.