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[11/08/11 - 08:20 AM]
Animal Planet Asks Viewers to Give Thanks This Holiday Season With "You Watch. We Give." R.O.A.R. Initiative
Based on the number of viewers who watch Animal Planet on Saturday, November 26, up to $50,000 will be donated to Villalobos Rescue Center.

[via press release from Animal Planet]

ANIMAL PLANET ASKS VIEWERS TO GIVE THANKS THIS HOLIDAY SEASON WITH "YOU WATCH. WE GIVE." R.O.A.R. INITIATIVE

(New York, NY) - As part of Animal Planet's on-going commitment to make a positive impact in the animal world, the network is asking viewers to tune in to help drive donations up to $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series PIT BULLS & PAROLEES. The promotional marketing campaign called "You Watch. We Give." is part of the network's non-profit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch Animal Planet on Saturday, November 26, at 10 pm ET/PT for an all-new episode of PIT BULLS & PAROLEES, funds will be donated to give thanks to Tia Torres for her tireless dedication to the pit bull breed.

In the high-drama episode, Tia decides it's time to hire new parolees to handle the heavy workload at Villalobos. For the new guys, this is the opportunity of a lifetime, but one parolee may blow it before day one is over. Then, just as one of Tia's most beloved dogs is to be adopted, the team gets shocking news about his health.

Last year, the "You Watch. We Give" campaign yielded a donation of $50,000 and garnered more than one million unique P2+ viewers to become the series' most-watched episode ever. The 2010 donations paid for half of Villalobos' yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs, like "Egypt," who needed hip surgery, and "Sheriff," who needed intestinal surgery, healthy and ready for adoption.

This past fall R.O.A.R launched an eight-week matching campaign hosted by GlobalGiving, an online marketplace of charities. Through the campaign, consumer donations to R.O.A.R's eight partner charities were matched dollar for dollar from proceeds of Animal Planet licensed products. The campaign was a success, and consumer donations exceeded the program's $90,000 goal, which, when matched, made a total of $180,000, contributed across the eight-partner organizations.

R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.





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· PIT BULLS & PAROLEES (ANIMAL PLANET)





[11/07/24 - 08:01 AM]
First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers
Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.

[11/07/24 - 07:01 AM]
Video: Apple TV+ Reveals First Look at Third Season of "Sago Mini Friends"
The five-episode season is a delightful nod to gratitude, featuring Harvey the floppy-eared dog and his best friends, Jinja the cat, Jack the rabbit and Robin the bird.

[11/07/24 - 07:01 AM]
Video: Prime Video Announces Premiere Date and Teaser Trailer for UK Original Movie "My Fault: London" Starring Asha Banks and Matthew Broome
The new film will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on February 13, 2025.

[11/07/24 - 06:00 AM]
Video: Paramount+ Reveals Official Trailer for the New Christmas Comedy Film "Dear Santa"
The film is the story of a young boy (Robert Timothy Smith) who mails his Christmas wish list to Santa with one crucial spelling error, resulting in a devilish Jack Black's arrival to wreak havoc on the holidays.

[11/07/24 - 05:01 AM]
Video: "Camp Crasher" - Official Trailer - Netflix
In a bid to save her son's end-of-school camping trip, a single mom steps in as the bus driver while trying to show him she really can be a cool mom.

[11/07/24 - 03:01 AM]
Video: "Love Never Lies: South Africa" - Official Teaser - Netflix
Six couples face trust issues, temptations, and a ruthless lie detector in South Africa's first dating show of its kind - testing their love and honesty.

[11/07/24 - 02:01 AM]
Video: "Mononoke The Movie: The Phantom in the Rain" - Special Trailer - Netflix
In the chambers of the Edo harem, two newcomers uncover political intrigue, rivalry and a vengeful spirit only one traveling medicine seller can vanquish.

[11/06/24 - 11:34 AM]
For the First Time in 16 Years, ABC News Is #1 Broadcast Network Across All Key Demos in Total Viewers, Adults 25-54, Adults 18-49 on Election Night
ABC News' "Election Night 2024: Your Voice/Your Voice" ranked No. 1 among the broadcast networks in all key target demos - Total Viewers (5.665 million) and Adults 25-54 (2.156 million) and Adults 18-49 (1.819 million).

[11/06/24 - 09:01 AM]
Video: "The Only Girl in the Orchestra" - Official Trailer - Netflix
This short documentary celebrates trailblazing double bassist Orin O'Brien, the first woman to become a full-time member of the New York Philharmonic.

[11/06/24 - 06:01 AM]
Video: "Stranger Things 5" - Title Tease - Netflix
In the fall of 1987, one last adventure begins. "Stranger Things 5" coming 2025.

[11/06/24 - 01:01 AM]
Video: "Echoes of the Past" - Official Trailer - Netflix
Accused of his sister's murder, Yehia is fiercely determined to seek vengeance and unmask the true perpetrator.

[11/05/24 - 09:01 PM]
Video: "Tomorrow and I" - Official Trailer - Netflix
This series reimagines Thailand in a dystopian future where technology scrapes at the surface of old customs, exposing rips in the fabric of culture.

[11/05/24 - 07:01 PM]
Video: "BEASTARS" Final Season Part 1 - Official Trailer - Netflix
While Louis and Haru navigate their new lives at university, Legoshi catches the eye of a BEASTAR who needs his help in capturing a heinous criminal.

[11/05/24 - 06:01 PM]
Video: "When the Phone Rings" - Official Trailer - Netflix
A rising politician and his mute wife's tense marriage begins to unravel after a call from a kidnapper turns their lives upside down.

[11/05/24 - 12:02 PM]
Netflix Top 10 Week of Oct. 28: "Don't Move" Claims #1 for a Second Week; "Beauty in Black" Rises to #1
Season 3 of "The Lincoln Lawyer" made its case at #5 (5M views), rom-com "Nobody Wants This" found its perfect moment at #7 (2.4M views) (and now you can too), and Season 4, Part 1 of "Outer Banks" cruised in at #8 (2.4M views).