or


[12/29/11 - 02:56 PM]
Syfy Will Launch Being Human "Temptation Is a Beast" Marketing Campaign in Las Vegas on New Year's Eve
The show's second season kicks off Monday, January 16 at 9:00/8:00c.

[via press release from Syfy]

TEMPTATION IS PART OF BEING HUMAN...

SYFY WILL LAUNCH BEING HUMAN "TEMPTATION IS A BEAST" MARKETING CAMPAIGN IN LAS VEGAS ON NEW YEAR'S EVE

PARTNERSHIP WITH PALMS CASINO RESORT INCLUDES GALA HOLIDAY PARTY

HIT SERIES BEING HUMAN RETURNS FOR SECOND SEASON MONDAY, JANUARY 16 AT 9PM

NEW YORK - December 29, 2011 - To launch the second season of its provocative hit series Being Human (Monday, January 16 at 10PM), Syfy will kick off the Temptation is a Beast marketing campaign on New Year's Eve in the ultimate temptation destination - Las Vegas.

A cornerstone of Syfy's nationwide, multi-media campaign, the Be Tempted partnership with the Palms Casino Resort in Las Vegas will encourage consumers to yield to their temptations on the most indulgent night of the year.

In addition to sponsoring the Palms Casino Resort's annual New Year's Eve Party at its exclusive Moon Nightclub - complete with custom elevator wraps, in-elevator key art, branded table tops, bar signage and napkins - the Temptation is a Beast Promotion will feature:

· Being Human travel package offering VIP access to hotel entertainment experiences

· Palms building wrap and custom made Being Human video which will be showcased on the Hotel's marquee video, casino floor and in-room promotional channel

· Being Human drink menus

· In-hotel room advertising including branded Being Human door hangers and key cards

· Digital and social extensions such as a guide to hosting the perfect Be Tempted viewing party complete with drink recipes and playlists

Said Michael Engleman, Executive Vice President, Marketing and Global Brand Strategy, Syfy: "The television culture has a seemingly insatiable appetite for supernatural-based stories. Coming off a successful first year, Being Human's edgy characters and plot engages the imagination while confronting the many temptations we all face, whether a vampire, werewolf, ghost or a mere human being. What more fitting place to launch this new season and a new year than in Las Vegas, the capital of temptation?"

As part of its robust media buy (along with out-of-home in major cities, blockbuster holiday movies, multicultural outlets, radio/local cable/broadcast), Temptation is a Beast will join the cultural conversation with a specially designed ad insert in the January/February issue of Playboy - Lindsay Lohan posing as Marilyn Monroe on the cover.

Online, Syfy.com will let users know just how likely they are to give into temptation with the Temptation is a Beast quiz, along with opportunities to tempt their friends on social media and video featurettes throughout the season.

In Being Human, leading normal lives is a lot harder than it looks for three roommates - vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) - who share their secrets and a Boston brownstone. The action picks up nearly a month after last season's explosive finale as the three continue to struggle with their supernatural double lives.

Executive producers are Michael Prupas (The Kennedys), Jeremy Carver (Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners, Adam Kane (The Mentalist, Heroes), and Rob Pursey and Toby Whithouse. Irene Litinsky is the series producer. Being Human is a Muse Entertainment production in association with Zodiak USA and is based on Being Human, created by Toby Whithouse and produced by Touchpaper Television, part of Zodiak Media Group. Zodiak Rights hold worldwide rights to the new series.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [december 2011]  
S
M
T
W
T
F
S
    


· BEING HUMAN (SYFY)





[11/22/24 - 01:31 PM]
Video: "Suits LA" Arrives February 2025 - NBC
The all-new spinoff of the beloved legal drama, starring Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg, lands on the West Coast.

[11/22/24 - 12:11 PM]
Video: Peacock Releases First Look at the Third Season of Emmy Award-Winning Reality Competition Series "The Traitors" Returning January 9 with Alan Cumming as Host
Last season, "The Traitors" became the #1 unscripted series in the U.S. across all streaming platforms during launch week, according to Nielsen.

[11/22/24 - 10:15 AM]
Apple's Drama "Your Friends & Neighbors" Lands Early Season Two Renewal
Starring and executive produced by Emmy Award winner Jon Hamm, "Your Friends & Neighbors" will premiere globally on Apple TV+ on Friday, April 11 with two episodes, followed by one new episode weekly through Friday, May 30.

[11/22/24 - 09:01 AM]
Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024
Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.

[11/22/24 - 08:03 AM]
Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6
The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!

[11/22/24 - 07:35 AM]
2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17
In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.

[11/22/24 - 07:12 AM]
Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal
In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).

[11/22/24 - 06:31 AM]
Video: "Chef's Table" Volume 7 - Official Teaser - Netflix
Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.

[11/22/24 - 05:41 AM]
"They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN
Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.

[11/22/24 - 03:01 AM]
Video: "Ad Vitam" - Official Trailer - Netflix
After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.

[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.

[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.

[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.