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[04/03/12 - 09:51 AM] Bravo Media Gets "Social" With the Real Housewives on Saturday Nights Starting April 7 Look for "social editions" of "The Real Housewives of Orange County" and "The Real Housewives of Atlanta" starting at 7:00/6:00c on said night. |
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[via press release from Bravo] |
BRAVO MEDIA GETS "SOCIAL" WITH THE REAL HOUSEWIVES ON SATURDAY NIGHTS STARTING APRIL 7
"The Real Housewives of Orange County" Social Edition Airs at 7pm ET/PT Followed By "The Real Housewives of Atlanta" Social Edition at 8pm ET/PT
NEW YORK - April 3, 2012 - Creating a more immersive experience for viewers on Saturday nights, Bravo Media launches new Social Edition episodes of "The Real Housewives" franchise beginning on April 7. This innovative programming initiative invites fans, producers, bloggers and Bravolebrities to react and comment during premiere airings via Facebook, Twitter and Google +. Then the best of those comments will pop up at the bottom of viewers' television screen throughout repeat airings, making it an all-new experience. Additionally, Bravo provides advertisers the opportunity to engage with our fans on these groundbreaking multiplatform events through social storytelling and creative solutions. The network will air two back-to-back Social Editions on Saturday, April 7 beginning with "The Real Housewives of Orange County" at 7pm ET/PT and "The Real Housewives of Atlanta" at 8pm ET/PT and then again the following Saturday, April 14 at 7pm ET/PT. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
"We initiated Social Editions because it seemed like an obvious extension of our brand for our highly engaged audience," said Jerry Leo, EVP of Program Strategy & Production for Bravo. "Viewers' intense passion for Bravo shows is widely known and evident in their countless tweets and Facebook posts. This gives them a new reason for watching their favorite shows a second time around."
Bravo's Social Editions have delivered remarkable ratings success since the programming strategy first launched in January. Social Editions are averaging a 21 percent increase among total viewers and 16 percent increase with adults 18-49 compared to their primetime encore episodes. "The Real Housewives of Atlanta" Social Edition on 1/12/12 earned the highest rated episode to-date with 1.14 million total viewers.
Source: Nielsen Media Research. L7 data through 3/11/12 blended with LS data through 3/24/12.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
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[11/07/24 - 01:17 PM] The CW Acquires "Bob Hearts Abishola" Repeats Look for a marathon of the first four episodes on Friday, November 15.
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[11/07/24 - 01:03 PM] Snoop Dogg Returns to E! with "Snoop's Fatherhood: Cori and Wayne's Story" Premiering Thursday, Dec. 5 The three-part docuseries features Cori Broadus and her fiancé, Wayne Duece, as they journey through the ebbs and flows of love, life and new beginnings with friends and family.
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[11/07/24 - 10:30 AM] CBS Orders Full Seasons of "Poppa's House" and "NCIS: Origins" According to VideoAmp and internal streaming data, with seven days of multiplatform viewing, "NCIS: Origins'" premiere has been seen by 9.0 million viewers and "Poppa's House" by 6.41 million viewers.
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[11/07/24 - 09:15 AM] Netflix and Most Valuable Promotions Confirm Fight Week & Fight Night Broadcast Team and Livestream Details for Jake Paul vs. Mike Tyson Mega-Event British sports broadcaster Kate Scott (née Abdo) will serve as the main host with former world champion Andre Ward as lead booth analyst.
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[11/07/24 - 09:01 AM] Video: "Alien: Romulus" - Coming Soon - Hulu Starring Cailee Spaeny, David Jonsson, Archie Renaux, and Isabela Merced, "Alien: Romulus" is streaming November 21, only on Hulu.
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[11/07/24 - 09:00 AM] HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts in January The comedian, writer, and host of "Real Time with Bill Maher" will tape his special in front of a live audience at the CIBC Theater in Chicago, Illinois.
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[11/07/24 - 08:01 AM] First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.
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[11/07/24 - 07:01 AM] Video: Apple TV+ Reveals First Look at Third Season of "Sago Mini Friends" The five-episode season is a delightful nod to gratitude, featuring Harvey the floppy-eared dog and his best friends, Jinja the cat, Jack the rabbit and Robin the bird.
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[11/07/24 - 07:01 AM] Video: Prime Video Announces Premiere Date and Teaser Trailer for UK Original Movie "My Fault: London" Starring Asha Banks and Matthew Broome The new film will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on February 13, 2025.
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[11/07/24 - 06:00 AM] Video: Paramount+ Reveals Official Trailer for the New Christmas Comedy Film "Dear Santa" The film is the story of a young boy (Robert Timothy Smith) who mails his Christmas wish list to Santa with one crucial spelling error, resulting in a devilish Jack Black's arrival to wreak havoc on the holidays.
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[11/07/24 - 05:01 AM] Video: "Camp Crasher" - Official Trailer - Netflix In a bid to save her son's end-of-school camping trip, a single mom steps in as the bus driver while trying to show him she really can be a cool mom.
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[11/07/24 - 03:01 AM] Video: "Love Never Lies: South Africa" - Official Teaser - Netflix Six couples face trust issues, temptations, and a ruthless lie detector in South Africa's first dating show of its kind - testing their love and honesty.
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[11/07/24 - 02:01 AM] Video: "Mononoke The Movie: The Phantom in the Rain" - Special Trailer - Netflix In the chambers of the Edo harem, two newcomers uncover political intrigue, rivalry and a vengeful spirit only one traveling medicine seller can vanquish.
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[11/06/24 - 11:34 AM] For the First Time in 16 Years, ABC News Is #1 Broadcast Network Across All Key Demos in Total Viewers, Adults 25-54, Adults 18-49 on Election Night ABC News' "Election Night 2024: Your Voice/Your Voice" ranked No. 1 among the broadcast networks in all key target demos - Total Viewers (5.665 million) and Adults 25-54 (2.156 million) and Adults 18-49 (1.819 million).
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[11/06/24 - 09:01 AM] Video: "The Only Girl in the Orchestra" - Official Trailer - Netflix This short documentary celebrates trailblazing double bassist Orin O'Brien, the first woman to become a full-time member of the New York Philharmonic.
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