or


[05/17/12 - 10:25 AM]
The CW Launches CWD, the All-New CW Digital Studio
Programming highlights include "Stupid Hype," written by and starring "Hart of Dixie's" Wilson Bethel.

[via press release from The CW]

THE CW LAUNCHES CWD, THE ALL-NEW CW DIGITAL STUDIO

Upcoming Projects Include Animated Series "Gallery Girl"; "Fandemonium," a CW Online Game Show; "Stupid Hype," Written by and Starring "Hart of Dixie's" Wilson Bethel; and a New Project From Justine Ezarik

CWD Will Include Original Digital Content Using Interlude, A New Online Interactive Video Technology

NEW YORK - May 17, 2012 - The CW announced the creation of CWD, the CW Digital Studio, an all-new destination for fresh, original content created exclusively for the digital platform. The announcement was made today by Rick Haskins, Executive Vice President of Marketing and Digital Programs.

"CWD provides us with the exciting opportunity to create additional content tailored for digital platforms, while still reflecting The CW brand and reinforcing our connection with our digital audience," said Haskins. "The digital space allows us to explore unique or outrageous concepts and even different formats that wouldn't be right for traditional television, but that are perfect for online. We're so thrilled with our first slate of projects, and we're excited to work with producers and with advertisers to create new content that will be a great extension of their brand and ours."

Launching this fall, CWD will feature original content focusing on four key areas: animation, game shows, comedy and digital personalities. Upcoming projects include:

· "Gallery Girl," a digital animated comedy series showcasing a savvy, cool and acerbic gallerina who gleefully takes down the celebrities who are brave enough to enter her SoHo art gallery. Armed with her deep knowledge of art and an equally deep reserve of sarcastic attitude towards her patrons, Gallery Girl is fearless towards whomever enters her wake. Executive produced by Brad Roth and Mark Feldstein of Stun Creative, an LA-based advertising agency/production company whose previous digital credits include The Single Life (DBG/Dentyne Ice), Jen & Barb Mom Life (Specific Media), The Writers Room (Crackle/Sony) and Obamourage (Atom).

· "Fandemonium," a combination of a traditional game show and a competition show, where The CW's 50 million Facebook fans can compete for the title of The CW's #1 fan, using social media platforms including Pinterest, GetGlue and Klout.

· Untitled Justine Ezarik Project, starring YouTube sensation Justine Ezarik ("iJustine"), who dispenses advice on her vlog to her followers that she can't quite seem to get right for herself. Executive Producers are The Tannenbaum Co., Eric Tannenbaum, Kim Tannenbaum, The Collective and Richie Keen.

· "Stupid Hype" is a live-action series created by and starring "Hart of Dixie" star Wilson Bethel. Earlier this year Bethel wrote and produced Rachel "Thug Lite" Bilson's online rap debut, "Call Me Doctor," which went viral almost instantly after posting on Funny or Die. "Stupid Hype," chronicles the (mis)adventures of a former breakdancer turned rising rap star in 1990. The series will feature original music from Bethel and his super-producer brother Charlie Bethel, aka Chuck Wild, and will be directed by Dugan O'Neal, twisted creative guru behind "Call Me Doctor."

"Considering the insane fun we had doing Rachel's video earlier this year, The CW brass and myself felt like it only made sense to explore producing more original material in that vein," said Bethel. "'Stupid Hype' is the webisodic extension of that: a funny, music oriented, web-friendly show that showcases both The CW's commitment to fresh, innovative programming and my commitment to offensive, low-brow humor. Get Hype!"

CWD will also feature special webisodes of The CW Network shows using Interlude. Founded by Israeli rock musician Yoni Bloch, Interlude is the realization of a vision to offer users a unique next generation online video experience. Using Interlude's proprietary technology platform, online users can make choices about the course of a video in real time, in a completely seamless video experience. The result is a shareable personalized version of the video created from millions of unique possibilities.

"We want to become the standard for interactive video and to make interactive video become the new standard," said Bloch. "We are excited to partner with companies like The CW who appreciate the potential of interactive video to better engage their audiences in a fun and meaningful way."

In addition to creating original series, CWD is also in conversations to develop co-branded projects with various advertising partners.

CWD content will be live on its own vertical on CWTV.com, and will also be distributed to The CW's 50 million Facebook fans, and as pre-roll on The CW's full-episode streams on CWTV.com and The CW's YouTube channel.





  [may 2012]  
S
M
T
W
T
F
S
  


· HART OF DIXIE (CW)





[02/11/25 - 11:08 AM]
Karl Ravech, David Cone, Eduardo Perez and Buster Olney Return for Fourth Season as ESPN "Sunday Night Baseball" Broadcast Team
The 36th season of "Sunday Night Baseball" begins on March 30, when the San Diego Padres host the Atlanta Braves at 7 p.m. ET.

[02/11/25 - 11:04 AM]
Paramount+ to Exclusively Premiere "Tom Petty: Heartbreakers Beach Party" on Tuesday, March 11
The news marks the first time the fully restored version of the classic '80s documentary from legendary and Academy Award-winning director Cameron Crowe will be widely available to a global audience.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/11/25 - 10:00 AM]
Video: Starz Releases Gripping Trailer for Season Four of Its Hit Series "Power Book III: Raising Kanan"
Season three of "Power Book III: Raising Kanan" averaged over 9M viewers per episode, hitting a high compared to the prior season.

[02/11/25 - 10:00 AM]
"Beyond the Gates: Welcome to the Neighborhood," An "Entertainment Tonight" Five-Part Behind-the-Scenes Special, to Air Monday, Feb. 17 Through Friday, Feb. 21 on CBS
The five-part news special, hosted by Kevin Frazier and comedian and television host Sheryl Underwood, airs in the week leading up to the series premiere, Monday, February 24 (2:00-3:00 PM, ET; 1:00-2:00 PM, PT) on the CBS Television Network, and streaming on Paramount+.

[02/11/25 - 09:39 AM]
First Look and Date Announcement: "Jessica Kirson: I'm the Man"
The special will premiere on Friday, April 25 and is the sixth original special in Hulu's new stand-up comedy initiative, Hularious.

[02/11/25 - 09:31 AM]
Video: "Deli Boys" - Official Trailer - Hulu
When their convenience store-magnate father suddenly dies, a pair of pampered Pakistani American brothers (Asif Ali, Saagar Shaikh) lose everything and are forced to reckon with their Baba's secret life of crime as they attempt to take up his mantle in the underworld.

[02/11/25 - 09:31 AM]
Dave Chappelle Named President's Award Recipient for "56th NAACP Image Awards"
Previous recipients include Usher, Gabrielle Union-Wade, Dwyane Wade, Rihanna, LeBron James, Kerry Washington, Spike Lee, Muhammad Ali, Jesse Jackson, Colin Powell, Condoleezza Rice, Shawn "JAY-Z" Carter, and Ms. Lauryn Hill.

[02/11/25 - 09:18 AM]
Showtime Original Series "Dexter: Resurrection" Adds Emmy and Golden Globe Winner Peter Dinklage
Dinklage will play the series regular role of Leon Prater, a billionaire venture capitalist.

[02/11/25 - 09:04 AM]
AXS TV Partners with Azuki's Anime.com to Present the All-New Original Series "Anime.com Hour," Premiering February 13 at 10P ET
The series puts the spotlight on two of the genre's most popular offerings, airing episodes of Fate/stay night [Unlimited Blade Works] and My Hero Academia [Season 1-2].

[02/11/25 - 09:04 AM]
Video: Official Trailer - "Doctor Odyssey" Returns Thursday, March 6 on ABC
The series returns with a two-part jaw dropping event!

[02/11/25 - 08:43 AM]
HGTV Hit Series "Married to Real Estate" Starring Egypt Sherrod and Mike Jackson Returns for a New Season on Wednesday, March 12, at 8 p.m. ET/PT
Home renovation power couple Egypt Sherrod and Mike Jackson will keep it fun and prove working with your spouse is never boring in 12 new episodes.

[02/11/25 - 07:46 AM]
Video: Disney-ESPN's Andscape Debuts Trailer for New Feature, "Memes & Nightmares," A Tribeca Film Festival Selection
"Memes & Nightmares" is a hilarious and insightful satirical film that dives into the vibrant world of NBA Twitter.

[02/11/25 - 07:29 AM]
True Crime Docuseries "The Case of Iwona Wieczorek" Makes Exclusive US Debut Thursday, February 27, 2025 on Viaplay
The true-crime documentary series delves into one of the most famous disappearances and unsolved mysteries in recent Polish history - a 19-year-old woman who went missing without a trace on a summer night near her seaport home.

[02/11/25 - 07:00 AM]
Video: "Picture This" - Official Trailer - Prime Video
In this heartfelt rom-com, struggling photographer Pia (Simone Ashley) receives a prediction: true love and career success await her in the next five dates she goes on.