or


[05/22/12 - 12:17 PM]
Travel Channel Partners with the National Park Foundation To Celebrate America's National Parks as Part of the Network's "Destination Summer" Initiative
Plus: look for numerous series and specials spotlighting America's national parks beginning on Memorial Day, Monday, May 28.

[via press release from Travel Channel]

Travel Channel Partners with the National Park Foundation To Celebrate America's National Parks as Part of the Network's "Destination Summer" Initiative

Multi-faceted Campaign Will Raise Awareness, Visitation and Funds In Support of America's National Parks

"Destination Summer" Promotion Kicks off Memorial Day with 30 Hours of Programming Spotlighting National Parks; On-air and Online Campaign Launches Saturday, June 9 Pegged to National "Get Outdoors Day"

CHEVY CHASE, MD -- May 22, 2012 -- Travel Channel, the preeminent travel brand in the media landscape, will join with the National Park Foundation (NPF), the official charity of America's national parks, in a summer-long campaign to promote America's 397 national parks. The primary goal of this alliance is to motivate support of our national parks by inspiring Travel Channel viewers to visit these adventure-packed and history-rich destinations as well encourage volunteerism and monetary donations to NPF.

Travel Channel will support the NPF partnership via a myriad of on- and off-air initiatives positioned under the Network's "Destination Summer" campaign. Beginning Memorial Day and continuing through September, the Network will feature 30 hours of programming that puts the spotlight on America's national parks. In addition, on Saturday, June 9, Travel Channel will celebrate "Get Outdoors Day" with an on-air and online marketing campaign showcasing the national parks through exclusive videos, slideshows and feature articles. The Network will also post exclusive, national park-related content on its Facebook, Foursquare, Pinterest and other social media platforms. NPF will cross-promote these efforts on its website and social media platforms.

"Through this Summer partnership, the National Park Foundation and Travel Channel, will provide the Network's passionate viewers with the best tools and information to plan the perfect national park adventures," said Neil Mulholland, President and CEO of the National Park Foundation. "Together, we will also highlight the most effective ways we all can support and preserve these incredible places to ensure they remain one of the most engaging travel destinations for generations to come."

Travel Channel's programming campaign spotlighting America's national parks will kick off on Memorial Day, Monday, May 28, with numerous series and specials including: a "Get Outdoors" stack of programming that includes back-to-back episodes of "Best Parks Ever" which features iconic national parks including Yellowstone, Grand Tetons, Glacier, Great Smoky Mountains and Zion; and "Glamping," which showcases glamorous camping in the wild. Other summer programming supporting the NPF partnership includes "Park Secrets," the series that gives viewers everything they need to know to turn from tourist to traveler in America's parks; and "Alaska Unleashed," a one-hour special highlighting the best and most extreme adventures in Alaska.

"Travel and tourism are big drivers of the U.S. economy, and this is one important way Travel Channel can make a very positive impact," said Laureen Ong, President of Travel Channel. "We know our viewers are ready to lean in and experience life, and this partnership with the National Park Foundation will touch consumers on a very personal level, encouraging them to explore and appreciate the best destinations America has to offer."

A 2012 study by MMGY Global and the U.S. Travel Association found that television programming about U.S. destinations encourages domestic travel. Specifically, 61 percent of Travel Channel viewers reported conducting research to find out more about a U.S. destination featured in a TV program. Moreover, 39 percent of Travel Channel viewers said they are more likely to visit a U.S. destination after viewing a TV program on the topic.

Chartered by the U.S. Congress in 1967, NPF is founded on a legacy that began more than a century ago, when private citizens from all walks of life took action to establish and protect our national parks. Today, the foundation carries on that tradition as the only national nonprofit whose sole mission is to directly support the National Park Service.

Travel Channel is one of six popular television brands within the Scripps Networks Interactive (SNI) lifestyle media portfolio, which also includes Food Network and HGTV. SNI is committed to its corporate social responsibility program, serving as a positive force for change by focusing on one meal, one home and one community at a time through its Change the World initiatives. Travel Channel's robust summer-long partnership with the National Park Foundation builds on more than $2.5 million in support that SNI has given to the Friends of the Smokies organization over the past several years to help protect and preserve the Great Smoky Mountains National Park located near SNI headquarters in Knoxville, Tenn. To learn more about all of SNI's corporate social responsibility efforts, visit snichangetheworld.com.

TRAVEL CHANNEL (http://www.travelchannel.com) is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their everyday destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world's leading travel media brand, and is available in over 94 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.

NATIONAL PARK FOUNDATION

You are the owner of 84 million acres of the world's most treasured landscapes, ecosystems, and historic sites -- all protected in America's nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America's national parks. We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow.

Join us - This is Your Land. www.nationalparks.org FACEBOOK http://www.facebook.com/nationalpark TWITTER http://twitter.com/goparks





  [may 2012]  
S
M
T
W
T
F
S
  


· PARK SECRETS (TRAVEL)





[11/07/24 - 01:17 PM]
The CW Acquires "Bob Hearts Abishola" Repeats
Look for a marathon of the first four episodes on Friday, November 15.

[11/07/24 - 01:03 PM]
Snoop Dogg Returns to E! with "Snoop's Fatherhood: Cori and Wayne's Story" Premiering Thursday, Dec. 5
The three-part docuseries features Cori Broadus and her fiancé, Wayne Duece, as they journey through the ebbs and flows of love, life and new beginnings with friends and family.

[11/07/24 - 10:30 AM]
CBS Orders Full Seasons of "Poppa's House" and "NCIS: Origins"
According to VideoAmp and internal streaming data, with seven days of multiplatform viewing, "NCIS: Origins'" premiere has been seen by 9.0 million viewers and "Poppa's House" by 6.41 million viewers.

[11/07/24 - 09:15 AM]
Netflix and Most Valuable Promotions Confirm Fight Week & Fight Night Broadcast Team and Livestream Details for Jake Paul vs. Mike Tyson Mega-Event
British sports broadcaster Kate Scott (née Abdo) will serve as the main host with former world champion Andre Ward as lead booth analyst.

[11/07/24 - 09:01 AM]
Video: "Alien: Romulus" - Coming Soon - Hulu
Starring Cailee Spaeny, David Jonsson, Archie Renaux, and Isabela Merced, "Alien: Romulus" is streaming November 21, only on Hulu.

[11/07/24 - 09:00 AM]
HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts in January
The comedian, writer, and host of "Real Time with Bill Maher" will tape his special in front of a live audience at the CIBC Theater in Chicago, Illinois.

[11/07/24 - 08:01 AM]
First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers
Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.

[11/07/24 - 07:01 AM]
Video: Apple TV+ Reveals First Look at Third Season of "Sago Mini Friends"
The five-episode season is a delightful nod to gratitude, featuring Harvey the floppy-eared dog and his best friends, Jinja the cat, Jack the rabbit and Robin the bird.

[11/07/24 - 07:01 AM]
Video: Prime Video Announces Premiere Date and Teaser Trailer for UK Original Movie "My Fault: London" Starring Asha Banks and Matthew Broome
The new film will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on February 13, 2025.

[11/07/24 - 06:00 AM]
Video: Paramount+ Reveals Official Trailer for the New Christmas Comedy Film "Dear Santa"
The film is the story of a young boy (Robert Timothy Smith) who mails his Christmas wish list to Santa with one crucial spelling error, resulting in a devilish Jack Black's arrival to wreak havoc on the holidays.

[11/07/24 - 05:01 AM]
Video: "Camp Crasher" - Official Trailer - Netflix
In a bid to save her son's end-of-school camping trip, a single mom steps in as the bus driver while trying to show him she really can be a cool mom.

[11/07/24 - 03:01 AM]
Video: "Love Never Lies: South Africa" - Official Teaser - Netflix
Six couples face trust issues, temptations, and a ruthless lie detector in South Africa's first dating show of its kind - testing their love and honesty.

[11/07/24 - 02:01 AM]
Video: "Mononoke The Movie: The Phantom in the Rain" - Special Trailer - Netflix
In the chambers of the Edo harem, two newcomers uncover political intrigue, rivalry and a vengeful spirit only one traveling medicine seller can vanquish.

[11/06/24 - 11:34 AM]
For the First Time in 16 Years, ABC News Is #1 Broadcast Network Across All Key Demos in Total Viewers, Adults 25-54, Adults 18-49 on Election Night
ABC News' "Election Night 2024: Your Voice/Your Voice" ranked No. 1 among the broadcast networks in all key target demos - Total Viewers (5.665 million) and Adults 25-54 (2.156 million) and Adults 18-49 (1.819 million).

[11/06/24 - 09:01 AM]
Video: "The Only Girl in the Orchestra" - Official Trailer - Netflix
This short documentary celebrates trailblazing double bassist Orin O'Brien, the first woman to become a full-time member of the New York Philharmonic.