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[05/22/12 - 11:38 AM]
truTV greenlights Second Season of "South Beach Tow" as Hit Series Prepares for Wednesday Night's Season Finale
The finale will air tomorrow night at 9:30/8:30c, while new episodes are slated to begin in early fall.
[via press release from truTV]

truTV greenlights Second Season of "South Beach Tow" as Hit Series Prepares for Wednesday Night's Season Finale

Popular Show from Executive Producer Jennifer Lopez's Nuyorican Productions and Bodega Pictures to Return in the Fall

As the hit series South Beach Tow prepares to close out its first season, truTV has ordered an additional 13 episodes. The series, which marks truTV's first collaboration with Jennifer Lopez's Nuyorican Productions and Bodega Pictures, has been a strong performer for the network. The finale of South Beach Tow will air tomorrow night at 9:30 p.m. (ET/PT), while new episodes are slated to begin in early Fall.

In its first season, South Beach Tow has drawn big numbers for truTV, with 1.5 million viewers; 786,000 adults 18-49; and 454,000 men 18-49. The show outperforms truTV's primetime average by 37% among viewers, 43% among adults 18-49 and 45% among men 18-49. Last week, the penultimate episode in South Beach Tow's first season scored a Top 5 ad-supported cable ranking among adults 18-49 for the timeslot.

South Beach Tow centers on the family-run Tremont Towing and its affable-but-tough manager, Robert Ashenoff. The staff includes Robert's six-foot-three, 300-pound son, Robbie Jr., and his wildly tattooed daughter, Christie. Driving for Tremont Towing are bad boy Eddie, "cuddly bear" Jerome, new guy Perez and tough-as-nails fan favorite Bernice. With plenty of confrontations, hilarious interactions and a slew of unpredictable situations, there's never a dull moment.

In tomorrow night's season finale, entitled "Trouble at Tremont," Robbie's efforts to bring Christie back to Tremont are thwarted by an explosive attack. Bernice gets confronted by rowdy frat guys. Robbie and Jerome get more than they bargained for when attempting to tow a limo from a busy hotel. And Perez and Tremont Towing competitor Larry crash the yard with a shocking ultimatum.

South Beach Tow is executive-produced by Jennifer Lopez and Simon Fields of Nuyorican Productions, as well as Benjamin Nurick, Josh Ackerman and Zachary Werner of Bodega Pictures.

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, Black Gold and World's Dumbest..., as well as the acquired hit Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [may 2012]  
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· SOUTH BEACH TOW (TRUTV)




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