or


[09/25/12 - 07:19 AM]
Every MTV Screen Goes Red, White and Blue for National Voter Registration Day on September 25
The network will also canvas its on-air programming with new "Power of 12" spots debuting throughout the day.

[via press release from MTV]

EVERY MTV SCREEN GOES RED, WHITE AND BLUE FOR NATIONAL VOTER REGISTRATION DAY ON SEPTEMBER 25

19 Year-Old Viral Sensation Debuts Latest Dub On-Air and Online on MTV: First-Ever Duet with President Barack Obama and Governor Mitt Romney

New York, NY (September 25, 2012) - In 2008, 6 million Americans told the US Census that they did not vote because they did not know how to register or they missed their state's voter registration deadline. In response to this staggering number, MTV today announced that MTV, MTV2, mtvU, MTV Hits and MTV's Facebook and Twitter profiles will turn their logos red, white and blue with the network's "Power of 12" election campaign on Tuesday, September 25, 2012 in honor of National Voter Registration Day, encouraging young people nationwide to register to vote. MTV.com, MTV2.com and mtvU.com will also go red, white and blue, and each person who visits these sites will be immediately greeted by a simple tool - developed in partnership with Rock the Vote- to make it quick and easy to register to vote. The network will also canvas its on-air programming with new "Power of 12" spots debuting throughout the day, and over 250 on-air messages across MTV channels driving viewers to register to vote.

"By turning every MTV screen red, white and blue on National Voter Registration Day, we're working to help ensure no young person in the country has their voice muted because they didn't know when, where or how to register to vote," said Stephen Friedman, President of MTV. "We know that if youth register, they vote, and we're doing everything in our power to ensure Millennials are a force to be reckoned with on November 6th."

MTV and Powerof12.org will premiere a short new video on-air and online by 19 year-old YouTube sensation Baracksdubs, who dubbed a duet with President Barack Obama and Governor Mitt Romney "singing" "Party in the USA." This marks the first time this college student, whose videos have generated over 60 million streams collectively, has integrated any politicians beyond the President. Earlier this year, MTV Act called on its readers to pick the next pop song for this viral sensation to dub President Obama singing to, and they selected the summer anthem "Call Me Maybe." The resulting video, which premiered on Powerof12.org, has garnered 14 million views and counting.

On September 25, 2012, volunteers, celebrities, and organizations from all over the country will take part in National Voter Registration Day. This single day of coordinated volunteer, technology and media efforts aims to drive widespread awareness of voter registration opportunities and deadlines. Organizations including Asian Pacific American Labor Alliance Education Fund, Bus Federation Civic Fund, Fair Elections Legal Network, League of Women Voters, Nonprofit Vote, and Voto Latino have been among the organizations providing coordination and support to make this day possible.

More than 45 million 18-29 year olds will be eligible to vote in the 2012 election, representing the largest potential voting bloc in the country. Building on MTV's nearly 20-year Emmy and Peabody Award-winning political legacy with "Choose or Lose," MTV's "Power of 12" campaign is built specifically to reflect the Millennial generation and changes in the economic and political climate, and is designed to empower them to have a major impact on Election Day and beyond.

For information on MTV's "Power of 12" campaign please visit www.Powerof12.org.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/08/24 - 08:35 AM]
ESPN Films' "Missing at Sea" to Premiere November 10 at 8:30 p.m. ET on ESPN and ESPN+
Directed and produced by award-winning filmmaker Nicole Noren, with reporting by ESPN's Sam Borden, the film tells the gripping story of Ivan Gjorgievski, who was swept out to sea and survived 18 harrowing hours in the Aegean.

[11/08/24 - 08:21 AM]
Nominations Announced for "The 67th Annual Grammy Awards"
Topping the list of nominations are Beyoncé (11), Charli xcx (7), Billie Eilish (7), Kendrick Lamar (7), Post Malone (7), Sabrina Carpenter (6), Chappell Roan (6) and Taylor Swift (6).

[11/07/24 - 01:17 PM]
The CW Acquires "Bob Hearts Abishola" Repeats
Look for a marathon of the first four episodes on Friday, November 15.

[11/07/24 - 01:03 PM]
Snoop Dogg Returns to E! with "Snoop's Fatherhood: Cori and Wayne's Story" Premiering Thursday, Dec. 5
The three-part docuseries features Cori Broadus and her fiancé, Wayne Duece, as they journey through the ebbs and flows of love, life and new beginnings with friends and family.

[11/07/24 - 10:30 AM]
CBS Orders Full Seasons of "Poppa's House" and "NCIS: Origins"
According to VideoAmp and internal streaming data, with seven days of multiplatform viewing, "NCIS: Origins'" premiere has been seen by 9.0 million viewers and "Poppa's House" by 6.41 million viewers.

[11/07/24 - 09:15 AM]
Netflix and Most Valuable Promotions Confirm Fight Week & Fight Night Broadcast Team and Livestream Details for Jake Paul vs. Mike Tyson Mega-Event
British sports broadcaster Kate Scott (née Abdo) will serve as the main host with former world champion Andre Ward as lead booth analyst.

[11/07/24 - 09:01 AM]
Video: "Alien: Romulus" - Coming Soon - Hulu
Starring Cailee Spaeny, David Jonsson, Archie Renaux, and Isabela Merced, "Alien: Romulus" is streaming November 21, only on Hulu.

[11/07/24 - 09:00 AM]
HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts in January
The comedian, writer, and host of "Real Time with Bill Maher" will tape his special in front of a live audience at the CIBC Theater in Chicago, Illinois.

[11/07/24 - 08:01 AM]
First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers
Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.

[11/07/24 - 07:01 AM]
Video: Apple TV+ Reveals First Look at Third Season of "Sago Mini Friends"
The five-episode season is a delightful nod to gratitude, featuring Harvey the floppy-eared dog and his best friends, Jinja the cat, Jack the rabbit and Robin the bird.

[11/07/24 - 07:01 AM]
Video: Prime Video Announces Premiere Date and Teaser Trailer for UK Original Movie "My Fault: London" Starring Asha Banks and Matthew Broome
The new film will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on February 13, 2025.

[11/07/24 - 06:00 AM]
Video: Paramount+ Reveals Official Trailer for the New Christmas Comedy Film "Dear Santa"
The film is the story of a young boy (Robert Timothy Smith) who mails his Christmas wish list to Santa with one crucial spelling error, resulting in a devilish Jack Black's arrival to wreak havoc on the holidays.

[11/07/24 - 05:01 AM]
Video: "Camp Crasher" - Official Trailer - Netflix
In a bid to save her son's end-of-school camping trip, a single mom steps in as the bus driver while trying to show him she really can be a cool mom.

[11/07/24 - 03:01 AM]
Video: "Love Never Lies: South Africa" - Official Teaser - Netflix
Six couples face trust issues, temptations, and a ruthless lie detector in South Africa's first dating show of its kind - testing their love and honesty.

[11/07/24 - 02:01 AM]
Video: "Mononoke The Movie: The Phantom in the Rain" - Special Trailer - Netflix
In the chambers of the Edo harem, two newcomers uncover political intrigue, rivalry and a vengeful spirit only one traveling medicine seller can vanquish.