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[10/16/12 - 02:04 PM] ABC Announces Unprecedented Partnership with Target and Neiman Marcus with First-of-Its Kind Integration on Hit Series "Revenge" In lieu of commercials, the retailers are working directly with the series to create original content incorporating the Target+ Neiman Marcus holiday collection. |
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[via press release from ABC] |
ABC ANNOUNCES UNPRECEDENTED PARTNERSHIP WITH TARGET AND NEIMAN MARCUS WITH FIRST-OF-ITS KIND INTEGRATION ON HIT SERIES "REVENGE"
Target and Neiman Marcus have partnered with ABC for a ground-breaking integration in conjunction with the critically acclaimed series "Revenge." As part of the highly anticipated reveal of the retailers' holiday collection, Target and Neiman Marcus will be the exclusive show sponsor in the episode airing SUNDAY, NOVEMBER 11 (9:00-10:01 p.m., ET) on the ABC Television Network. In lieu of commercials, the retailers are working directly with the creative team of "Revenge" -- a series known for its flair for fashion and high style -- to create original content incorporating the Target+ Neiman Marcus holiday collection.
"This is an unprecedented event on every level," said Marla Provencio, chief marketing officer, executive vice president, ABC Entertainment Group. "It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC's 'Revenge' as the exclusive partner."
"The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration," said Jeff Jones, chief marketing officer and executive vice president, Target. "Working with the team at ABC has been invigorating. We're confident the November 11 episode of 'Revenge' will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season."
Target(R) Corp. (NYSE: TGT) and Neiman Marcus unveiled their unprecedented holiday collection featuring 24 of America's preeminent designers - all members of the Council of Fashion Designers of America (CFDA) - in New York. The collection will be available December 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com. In recognition of the 24 designers who created products for the holiday collection, Target and Neiman Marcus are donating a total of $1 million to the CFDA.
More information about the Target + Neiman Marcus Holiday Collection integration on the November 11 episode of "Revenge" will be available via ABullseyeView.com and NMDaily.com.
For more information on "Revenge," visit ABC.com/Revenge.
Follow us on: Facebook www.facebook.com/RevengeABC
Twitter @Revenge, #Revenge
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[11/08/24 - 08:35 AM] ESPN Films' "Missing at Sea" to Premiere November 10 at 8:30 p.m. ET on ESPN and ESPN+ Directed and produced by award-winning filmmaker Nicole Noren, with reporting by ESPN's Sam Borden, the film tells the gripping story of Ivan Gjorgievski, who was swept out to sea and survived 18 harrowing hours in the Aegean.
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[11/08/24 - 08:21 AM] Nominations Announced for "The 67th Annual Grammy Awards" Topping the list of nominations are Beyoncé (11), Charli xcx (7), Billie Eilish (7), Kendrick Lamar (7), Post Malone (7), Sabrina Carpenter (6), Chappell Roan (6) and Taylor Swift (6).
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[11/07/24 - 01:17 PM] The CW Acquires "Bob Hearts Abishola" Repeats Look for a marathon of the first four episodes on Friday, November 15.
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[11/07/24 - 01:03 PM] Snoop Dogg Returns to E! with "Snoop's Fatherhood: Cori and Wayne's Story" Premiering Thursday, Dec. 5 The three-part docuseries features Cori Broadus and her fiancé, Wayne Duece, as they journey through the ebbs and flows of love, life and new beginnings with friends and family.
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[11/07/24 - 10:30 AM] CBS Orders Full Seasons of "Poppa's House" and "NCIS: Origins" According to VideoAmp and internal streaming data, with seven days of multiplatform viewing, "NCIS: Origins'" premiere has been seen by 9.0 million viewers and "Poppa's House" by 6.41 million viewers.
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[11/07/24 - 09:15 AM] Netflix and Most Valuable Promotions Confirm Fight Week & Fight Night Broadcast Team and Livestream Details for Jake Paul vs. Mike Tyson Mega-Event British sports broadcaster Kate Scott (née Abdo) will serve as the main host with former world champion Andre Ward as lead booth analyst.
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[11/07/24 - 09:01 AM] Video: "Alien: Romulus" - Coming Soon - Hulu Starring Cailee Spaeny, David Jonsson, Archie Renaux, and Isabela Merced, "Alien: Romulus" is streaming November 21, only on Hulu.
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[11/07/24 - 09:00 AM] HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts in January The comedian, writer, and host of "Real Time with Bill Maher" will tape his special in front of a live audience at the CIBC Theater in Chicago, Illinois.
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[11/07/24 - 08:01 AM] First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.
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[11/07/24 - 07:01 AM] Video: Apple TV+ Reveals First Look at Third Season of "Sago Mini Friends" The five-episode season is a delightful nod to gratitude, featuring Harvey the floppy-eared dog and his best friends, Jinja the cat, Jack the rabbit and Robin the bird.
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[11/07/24 - 07:01 AM] Video: Prime Video Announces Premiere Date and Teaser Trailer for UK Original Movie "My Fault: London" Starring Asha Banks and Matthew Broome The new film will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on February 13, 2025.
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[11/07/24 - 06:00 AM] Video: Paramount+ Reveals Official Trailer for the New Christmas Comedy Film "Dear Santa" The film is the story of a young boy (Robert Timothy Smith) who mails his Christmas wish list to Santa with one crucial spelling error, resulting in a devilish Jack Black's arrival to wreak havoc on the holidays.
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[11/07/24 - 05:01 AM] Video: "Camp Crasher" - Official Trailer - Netflix In a bid to save her son's end-of-school camping trip, a single mom steps in as the bus driver while trying to show him she really can be a cool mom.
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[11/07/24 - 03:01 AM] Video: "Love Never Lies: South Africa" - Official Teaser - Netflix Six couples face trust issues, temptations, and a ruthless lie detector in South Africa's first dating show of its kind - testing their love and honesty.
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[11/07/24 - 02:01 AM] Video: "Mononoke The Movie: The Phantom in the Rain" - Special Trailer - Netflix In the chambers of the Edo harem, two newcomers uncover political intrigue, rivalry and a vengeful spirit only one traveling medicine seller can vanquish.
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