or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[01/30/25 - 08:07 AM]
TLC to Premiere 1-Hour Special "Big Family, Big City" on Tuesday, February 25 at 10/9c
Get ready for an unforgettable ride with the de la Mottes, a conservative family of 13 who are about to experience the ultimate culture shock!

[01/30/25 - 08:00 AM]
HGTV Stars Ben and Erin Napier Renovate the Whole Town of Sebring, Florida, in a New Season of Hit Series "Home Town Takeover" Premiering Sunday, March 9, at 8 PM ET/PT
The pair - who attracted more than 14 million viewers to the series' last season - will now take on over a dozen renovation projects across homes, local businesses and public spaces, bolstered by 13 all-star HGTV and Food Network talent, to reinvigorate the struggling lakeside community.

[01/30/25 - 06:07 AM]
The First Season of "The Eternaut" Will Release Globally on Netflix on April 30th
One summer's night in Buenos Aires, a mysterious deadly snowfall wipes out most of the population and leaves thousands stranded.

[01/30/25 - 06:03 AM]
Are You in for the Final Game?: "Squid Game" Season 3 to Premiere on June 27
Picking up where the second season left off, Season 3 explores the choices Gi-hun (Lee Jung-jae) will make amidst overwhelming despair.

[01/30/25 - 06:02 AM]
Netflix Announces Two New Projects from Tyler Perry
Tyler Perry's 2025 slate includes Part 2 of the hit drama series "Beauty in Black," set to return on March 6.

[01/30/25 - 06:01 AM]
You're Not Ready for What's Next: Netflix Reveals Upcoming Series, Films and Games for 2025
"No matter what you're looking forward to this year, there's no way to be completely ready for what's next on Netflix," said Bela Bajaria, Netflix Chief Content Officer, at the company's annual showcase of films, series and games coming in 2025.

[01/29/25 - 09:01 PM]
Video: Trailer for "Dalah: Death and the Flowers" Reveals More Clues - Uncover the Mystery on February 27
Netflix has unveiled the main trailer for the murder mystery series "Dalah: Death and the Flowers," offering a deeper look into the shocking death of a promising prime ministerial candidate.

[01/29/25 - 08:01 PM]
Video: "Sosyal Climbers" - Official Trailer - Netflix
Stuck with a massive debt after falling for a scam, two wannabe socialites create elaborate fake identities to swindle the rich out of their money.

[01/29/25 - 07:01 PM]
Video: "The Most Beautiful Girl in the World" - Official Trailer - Netflix
A playboy stages a dating show to earn his inheritance by granting his father's last wish: for his son to marry the most beautiful girl in the world.

[01/29/25 - 11:44 AM]
"Little House on the Prairie," A Reimagining of the Laura Ingalls Wilder Book Series, Is Coming to Netflix
Part family drama, part survival tale, and part origin story, the series will offer a kaleidoscopic view of the struggles and triumphs of those who shaped the American West.

[01/29/25 - 11:08 AM]
"Last Week Tonight with John Oliver" Returns February 16
The weekly series has received 30 Emmys since its premiere in 2014.

[01/29/25 - 11:02 AM]
Discovery Channel February Programming Highlights
Highlights include new installments of "Contraband: Seized at the Border" and "Destinations of the Damned with Zak Bagans" plus "Puppy Bowl XXI."

[01/29/25 - 10:41 AM]
Awesomeness TV Lands the Rights to "That Friend," from Comedian and Digital Star Sabrina Brier
Set against the vibrant, Gen Z-driven energy of New York City, the upcoming series will follow a 20-something aspiring influencer as she navigates the chaos of building her podcast while balancing life with her three best friends, coping with a dwindling bank account, and chasing her dreams of making it big.

[01/29/25 - 10:30 AM]
Video: "Deli Boys" - Official Teaser - Hulu
Things are about to get messy. Stream "Deli Boys" on March 6, only on Hulu.

[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).