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[11/26/12 - 10:21 AM]
Bravo Media Launches "Play Live," a Ground-Breaking 360 Degree Live On-Screen Experience That Allows Fans to Interact Directly with Programming
Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11:00/10:00c.

[via press release from Bravo]

BRAVO MEDIA LAUNCHES "PLAY LIVE," A GROUND-BREAKING 360 DEGREE LIVE ON-SCREEN EXPERIENCE THAT ALLOWS FANS TO INTERACT DIRECTLY WITH PROGRAMMING

Play Live Creates First-of-Its Kind Interactive Ad Experience for Advertisers

NEW YORK - Nov. 26, 2012 - Bravo Media today announced the launch of "Play Live," a first-of-its kind participatory TV experience that allows fans to play along with live, on-air Bravo content. Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11 p.m. ET/PT and will extend to other Bravo programs in the coming months.

To participate, each week fans can visit bravotv.com/playlive on their mobile phones, tablets, desktops or download the Bravo Now app to play with Bravolebrities, friends and other fans to make predictions on what will happen next or to voice opinions on various topics and polls. Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season -- the housewives...or their husbands!' could appear on screen.

"Bravo fans are passionate and engaged viewers," said Lisa Hsia, Bravo's EVP of digital. "Play Live caters to the fans by offering participation TV - a new way to enjoy a show with other fans as the broadcast unfolds live. Best of all, it's easy - there's no app to download and install. Viewers participate via URL with any device that has internet access."

Advertisers will be able to use Play Live's technology to create live interactive ads using anything from questions with poll-like functionality to providing access to e-coupon deals, across several of Bravo's high-traffic shows.

"Watch What Happens Live" airs Sundays through Thursdays live at 11 p.m. ET and is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





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· WATCH WHAT HAPPENS: LIVE (BRAVO)





[11/08/24 - 10:16 AM]
Netflix's "The Beast in Me" Adds Additional Cast
The limited series from Howard Gordon stars Claire Danes and Matthew Rhys.

[11/08/24 - 10:01 AM]
Celebrate the Most Wonderful Time of the Year on Apple TV+
This season's festive lineup also includes an all-new "Eva the Owlet" holiday special.

[11/08/24 - 08:35 AM]
ESPN Films' "Missing at Sea" to Premiere November 10 at 8:30 p.m. ET on ESPN and ESPN+
Directed and produced by award-winning filmmaker Nicole Noren, with reporting by ESPN's Sam Borden, the film tells the gripping story of Ivan Gjorgievski, who was swept out to sea and survived 18 harrowing hours in the Aegean.

[11/08/24 - 08:21 AM]
Nominations Announced for "The 67th Annual Grammy Awards"
Topping the list of nominations are Beyoncé (11), Charli xcx (7), Billie Eilish (7), Kendrick Lamar (7), Post Malone (7), Sabrina Carpenter (6), Chappell Roan (6) and Taylor Swift (6).

[11/07/24 - 01:17 PM]
The CW Acquires "Bob Hearts Abishola" Repeats
Look for a marathon of the first four episodes on Friday, November 15.

[11/07/24 - 01:03 PM]
Snoop Dogg Returns to E! with "Snoop's Fatherhood: Cori and Wayne's Story" Premiering Thursday, Dec. 5
The three-part docuseries features Cori Broadus and her fiancé, Wayne Duece, as they journey through the ebbs and flows of love, life and new beginnings with friends and family.

[11/07/24 - 10:30 AM]
CBS Orders Full Seasons of "Poppa's House" and "NCIS: Origins"
According to VideoAmp and internal streaming data, with seven days of multiplatform viewing, "NCIS: Origins'" premiere has been seen by 9.0 million viewers and "Poppa's House" by 6.41 million viewers.

[11/07/24 - 09:15 AM]
Netflix and Most Valuable Promotions Confirm Fight Week & Fight Night Broadcast Team and Livestream Details for Jake Paul vs. Mike Tyson Mega-Event
British sports broadcaster Kate Scott (née Abdo) will serve as the main host with former world champion Andre Ward as lead booth analyst.

[11/07/24 - 09:01 AM]
Video: "Alien: Romulus" - Coming Soon - Hulu
Starring Cailee Spaeny, David Jonsson, Archie Renaux, and Isabela Merced, "Alien: Romulus" is streaming November 21, only on Hulu.

[11/07/24 - 09:00 AM]
HBO Original Comedy Special "Bill Maher: Is Anyone Else Seeing This?" Debuts in January
The comedian, writer, and host of "Real Time with Bill Maher" will tape his special in front of a live audience at the CIBC Theater in Chicago, Illinois.

[11/07/24 - 08:01 AM]
First Season of NWSL on ION: 50 Matches, 53 Studio Shows, 130+ Hours of Content, 20.5 Million Unique Viewers
Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the Orlando-Kansas City match.

[11/07/24 - 07:01 AM]
Video: Apple TV+ Reveals First Look at Third Season of "Sago Mini Friends"
The five-episode season is a delightful nod to gratitude, featuring Harvey the floppy-eared dog and his best friends, Jinja the cat, Jack the rabbit and Robin the bird.

[11/07/24 - 07:01 AM]
Video: Prime Video Announces Premiere Date and Teaser Trailer for UK Original Movie "My Fault: London" Starring Asha Banks and Matthew Broome
The new film will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on February 13, 2025.

[11/07/24 - 06:00 AM]
Video: Paramount+ Reveals Official Trailer for the New Christmas Comedy Film "Dear Santa"
The film is the story of a young boy (Robert Timothy Smith) who mails his Christmas wish list to Santa with one crucial spelling error, resulting in a devilish Jack Black's arrival to wreak havoc on the holidays.

[11/07/24 - 05:01 AM]
Video: "Camp Crasher" - Official Trailer - Netflix
In a bid to save her son's end-of-school camping trip, a single mom steps in as the bus driver while trying to show him she really can be a cool mom.