BILL HADER, JONAH HILL, NICK KROLL, NATASHA LEGGERO, JEFF ROSS AND SARAH SILVERMAN TO JOIN ROAST MASTER SETH ROGEN FOR THE "COMEDY CENTRAL ROAST OF JAMES FRANCO"

Additional Roasters and Talent in Attendance to be Announced Shortly

"COMEDY CENTRAL Roast of James Franco" to Tape on August 25 at Culver Studios and Premiere on Labor Day, Monday, September 2 at 10:00 P.M. ET/PT

NEW YORK, August 13, 2013 - COMEDY CENTRAL unveiled today an all-star roster of Roasters who will join Roast Master Seth Rogen for the "COMEDY CENTRAL Roast of James Franco," which includes close friends, "This Is The End" co-stars and some of today's top comedians. To accommodate the growing list of celebrity Roasters and attendees, the network has moved the event tape date to Sunday, August 25 at Culver Studios. The #FrancoRoast airing will remain unchanged, premiering on Labor Day, Monday, September 2 at 10:00 p.m. ET/PT.

Confirmed Roasters include Bill Hader, Jonah Hill, Nick Kroll, Natasha Leggero, Jeff Ross, and Sarah Silverman. Additional Roasters and talent to be in attendance will be announced shortly.

The "COMEDY CENTRAL Roast Of James Franco" will be executive produced by Joel Gallen from Tenth Planet Productions, who also served as Executive Producer and Director of the COMEDY CENTRAL Roasts Of Rosanne Barr, Charlie Sheen, and Donald Trump, as well as the Emmy(R)-nominated "COMEDY CENTRAL Roast Of William Shatner." Jonas Larsen is the Executive in Charge for the network.

Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).