ELECTUS INTERNATIONAL ACQUIRES "THE MOMENT OF TRUTH"
Ukraine's STB Picks Up 36 episodes of the Lighthearted Entertainment Series
Los Angeles, CA (September 16, 2014) -- Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI) today announces that Electus International has acquired Lighthearted Entertainment's The Moment of Truth. Since acquiring the title, Electus International has sold the format to Ukraine's STB for 36 primetime episodes.
"Howard Schultz and Lighthearted Entertainment are great producers, and I'm thrilled to be partnering with them again on the distribution of The Moment of Truth," said John Pollak, President of Electus International. "At Reveille, our partnership resulted in selling The Moment of Truth format to more than 50 countries, and the Electus team is ready to continue the success of the format."
The Moment of Truth premiered on STB on August 25.
"We're thrilled to have partnered with leading network STB to bring a television's classic to the Ukraine. The Moment Of Truth seamlessly merges the world's fascination with lies and polygraphs, and we are delighted to see the positive response from STB's audiences thus far," said Diego Piasek, Executive Director, International Distribution and Production at Electus International.
In The Moment of Truth, game show contestants are given a polygraph test and asked 21 hard-hitting, personal and sometimes embarrassing questions in front of a live audience in order to win a cash prize.
About Electus
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
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