or


[03/31/15 - 07:46 AM]
Samsung Aligns with New TBS Original Series "Meet the Smiths"
Spanning multiple screens, key highlights of the full-season sponsorship include a digital-first show premiere, on-air and online exclusive bonus scenes and in-show brand integration.

[via press release from TBS]

SAMSUNG ALIGNS WITH NEW TBS ORIGINAL SERIES "MEET THE SMITHS"

Multi-screen partnership featuring digital-first premiere, exclusive bonus scenes and in-show brand integration

This spring, TBS and Samsung are teaming up to bring viewers home with NBA legend and TNT's Inside the NBA analyst Kenny Smith and his family in the new TBS reality series Meet the Smiths. Spanning multiple screens, key highlights of the full-season sponsorship include a digital-first show premiere, on-air and online exclusive bonus scenes and in-show brand integration. The half-hour unscripted comedy is set to premiere Friday, April 3 at 9 p.m. ET/PT on TBS.

Combine a legendary sports star with a beautiful and talented actress-model-singer, and it can be a match made in Heaven. Toss in five kids ranging in age from 2 to 21, and it is a recipe for unpredictable craziness. Meet the Smiths is a TBS original series starring NBA legend Kenny Smith and his wife, Gwendolyn Osborne-Smith, along with their lively family.

Sponsored by Samsung, Turner will provide viewers early access to the first episode of Meet the Smiths on April 1 on TBS.com, the Watch TBS app and participating distribution partners' sites and apps. Also available on TBS.com, Samsung will have season-long sponsorship of the Meet the Smiths show section featuring full episodes, behind-the-scenes clips and bonus content. To further heighten engagement and bring viewers even closer to the Smiths, Samsung will also sponsor exclusive bonus scenes showcasing never-before-seen content. A sixty-second vignette with custom Samsung messaging will air on TBS and TBS social outlets driving to TBS.com, which will house the bonus content in its entirety. Additional linear elements include a custom spot featuring integration footage to air on TBS and TNT throughout the season.

As Kenny and Gwen manage their home of big personalities and whirlwind schedules, Samsung will complement their efforts on-screen with organic, in-show brand integration. Storylines include Kenny turning his daughter Monique's room into a man-cave complete with a brand new Samsung Curve TV, as Monique was never allowed a TV in her own room. Later in the season, Kenny is away for work in Atlanta on his anniversary when Gwen surprises him with a Samsung tablet in his suitcase in an effort to stay connected even when physically apart.

"Aligning with Samsung, an official-NBA marketing partner, is a natural fit for this original series as we continue to provide brands opportunities to get closer to viewers than ever before, across all screens, while we extend Samsung messaging to the TBS audience," said Dan Riess, executive vice president of integrated marketing and branded content, Turner Broadcasting Ad Sales. "By harnessing thoughtful, organic brand integration, we are able to generate shareable content and spark new conversation with our audience to the benefit of our advertising partners."

About Turner Broadcasting Ad Sales

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.

Turner Broadcasting Ad Sales is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [march 2015]  
S
M
T
W
T
F
S


· MEET THE SMITHS (TBS)





[11/26/24 - 03:01 PM]
Video: New Games, New Stakes - "Squid Game" Season 2 Main Trailer and Key Art "Round and Round" Unveiled
With its premiere just around the corner on December 26, the trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.

[11/26/24 - 02:34 PM]
Video: Paramount+ with Showtime Debuts Official Trailer for Showtime's "Dexter: Original Sin"
The series premieres Friday, December 13 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air US debut on Sunday, December 15 at 10pm ET/PT.

[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:03 PM]
Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots
Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.

[11/26/24 - 11:44 AM]
TNT Sports to Debut "Evolve and Flex" with Lance Fresh Friday, Dec. 6, on truTV and Max
The show is hosted by sports-lifestyle expert Lance Fresh and features candid conversations with guests to discuss how life's events have contributed to their sense of style.

[11/26/24 - 11:19 AM]
MGM+ Announces 2025 Premiere Date for "NFL Icons" Season Four
In the upcoming fourth season, the docuseries will feature Pro Football Hall of Famers Joe Montana, DeMarcus Ware, Kurt Warner and Gale Sayers.

[11/26/24 - 10:24 AM]
Video: "Rogue Heroes" (MGM+ 2025 Series) Season 2 Tease
"Rogue Heroes" is a dramatized account of how the world's greatest Special Forces unit, the SAS, was formed under extraordinary circumstances in the darkest days of World War Two.

[11/26/24 - 10:09 AM]
Video: Acorn TV Releases Official Trailer for Second Season of Hit Australian Drama, "Darby and Joan"
The new season debuts with a two-episode premiere, exclusively on Acorn TV, on December 30, followed by weekly episodes through January 27.

[11/26/24 - 10:01 AM]
ABC News Studios Announces Fourth Season of Hit True-Crime Series "Wild Crime," Streaming Dec. 5 Only on Hulu
"Wild Crime: Eleven Skulls" delves into the haunting 2012 disappearance of Samantha Koenig, an 18-year-old Anchorage barista last seen leaving her place of work with an unknown man on a dark winter night.

[11/26/24 - 08:32 AM]
Bravo Greenlights "Vanderpump Rules" Season 12 with a New Group of SUR-vers
In addition, "Vanderpump Rules" will celebrate the past decade of heartbreaks, friendship rifts and scandals with a retrospective special highlighting the past 11 seasons.

[11/26/24 - 08:30 AM]
Video: Paramount+ and Nickelodeon Reveal Teaser, First-Look Images and Premiere Date for "Henry Danger The Movie"
"Henry Danger The Movie" will be available to stream in the U.S. on Paramount+ Friday, January 17, and premiere on Nickelodeon that same day at 7 p.m. (ET/PT).

[11/26/24 - 08:01 AM]
Video: "Makayla's Voice: A Letter to the World" - Official Teaser - Netflix
Makayla is a teenage girl who has spent her life grappling with a rare form of autism that rendered her essentially nonverbal until her parents, filled with unwavering belief in their daughter's potential, embarked on a transformative journey to discover the true depth of Makayla's inner world.

[11/26/24 - 08:01 AM]
HBO Announces Ian Bonhote & Peter Ettedgui's Award-Winning "Super/Man: The Christopher Reeve Story," Debuting December 7 on HBO and Max
The critically acclaimed film had its world premiere at the 2024 Sundance Film Festival and recently won six Critics Choice Documentary Awards.

[11/26/24 - 08:00 AM]
HGTV Greenlights Gutsy Las Vegas Renovation Series "Sin City Rehab" (wt) Starring Indomitable Designer Alison Victoria
The eight-episode series will document Alison, best known for her Emmy-nominated series "Windy City Rehab," taking the biggest gamble of her career as she expands her successful design business out West.

[11/26/24 - 07:01 AM]
Video: "The Manny" Season 2 - Release Date Announcement - Netflix
A busy executive hires a cowboy to care for her kids in a moment of panic. Little does she know he'll challenge her views of gender roles - and of love.