ELECTUS INTERNATIONAL ACQUIRES FORMAT RIGHTS TO LIGHTHEARTED'S "LABOR GAMES"
Los Angeles, CA (April 10, 2015)-- Multimedia entertainment studio Electus, an operating business of IAC [NASDAQ: IACI], today announced that Electus International has picked up the format rights for Lighthearted Entertainment's Labor Games, which will air in the U.S. on TLC.
In Labor Games, host Lisa Arch surprises a couple in a hospital delivery room with a pop-up game show that will give them the opportunity to win prizes for their baby-to-be.
"Labor Games is sure to be talked about, and we're excited to bring the show to audiences around the world," said John Pollak, President of Electus International. "We're always on the lookout for buzzworthy programming, and we expect this series to resonate globally."
About Electus
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
About Lighthearted Entertainment
Lighthearted Entertainment was established in 1992 by CEO Howard Schultz as an independently-owned television production company, specializing in all forms of non-scripted programming. The Lighthearted team is fiercely committed to translating their creativity, energy and ideas into shows that tap into the zeitgeist of current culture. The company has produced thousands of hours of television across cable, syndication and broadcast networks, including VH1's breakout hit "Dating Naked" and the TNT adventure series "72 Hours." Additionally, Lighthearted Entertainment has produced such iconic staples as FOX's "The Moment of Truth," ABC's "Extreme Makeover" and MTV's "Next." 2015 looks to be a great year for Lighthearted with the much-anticipated premieres of "Twinning" (VH1) and "Labor Games" (TLC), as well as season 2 of "Dating Naked" (VH1). After enjoying tremendous success both at home and overseas, MTV's "Are You the One?" was recently renewed for a third season. Co-owners Rob LaPlante and Jeff Spangler serve as Executive Vice Presidents.
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