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[04/30/15 - 01:44 PM] Showtime Sports(R) Amplifies the #MayPac Frenzy Across Digital Platforms Surrounding the Most Anticipated Event of the Year, Mayweather vs. Pacquiao Showtime Sports and HBO(R) are working with Twitter and Facebook to make #MayPac become the biggest hashtag in sports history. |
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[via press release from Showtime] |
SHOWTIME SPORTS(R) AMPLIFIES THE #MAYPAC FRENZY ACROSS DIGITAL PLATFORMS SURROUNDING THE MOST ANTICIPATED EVENT OF THE YEAR, MAYWEATHER VS. PACQUIAO
Fighting To Win The Biggest Hashtag Battle In Sports History
NEW YORK, NY - April 30, 2015 - SHOWTIME Sports has amplified the fan experience surrounding the fight of the century, the welterweight world championship unification super fight between 11-time, five-division world champion Floyd "Money" Mayweather and eight-division world champion Manny "PacMan" Pacquiao across all digital and mobile platforms. Beyond the ring, the battle moves into the social media space, as SHOWTIME Sports and HBO(R) are working with Twitter and Facebook to make #MayPac become the biggest hashtag in sports history. In addition to producing a daily online show during Fight Week, SHOWTIME Sports will also give fans unprecedented access to additional fight content across major social media platforms including SnapChat, TUMBLR, Twitter, Facebook and Instagram.
During Fight Week, SHOWTIME Sports is producing a daily online show called #MayPac:Daily, hosted by SHOWTIME Sports personality Mauro Ranallo. Taped live from the casino floor at MGM Grand, #MayPac:Daily delves into the events during Fight Week in Las Vegas, featuring interviews with special guests from sports and entertainment, insider analysis and more. Here's a link to the #MayPac:Daily official trailer: https://youtu.be/6xrVhbl07ZU. The online show will be posted nightly on http://www.sho.com/sho/sports/home, https://www.youtube.com/user/shosports and https://www.facebook.com/ShoBoxing?fref=ts.
Through Twitter, SHOWTIME Sports is giving fans a unique perspective surrounding the history of Mayweather vs. Pacquiao by creating a chronicle of every major tweet since the initial challenge over five years ago. SnapChat is delivering an exclusive 24-hour story leading up to the bout, allowing fans in the Las Vegas area to submit to the story and potentially see their SnapChat on the fight's feed. Additionally, SHOWTIME Sports has launched a new boxing destination on TUMBLR titled Pound for Pound, which documents the key moments leading up to the Mayweather vs. Pacquiao super fight. Click here to access the new blog: http://shosportspoundforpound.tumblr.com/. Through Instagram, SHOWTIME Sports will be creating a unique red carpet moment documenting the roster of celebrities attending the fight at the MGM Grand.
Mayweather vs. Pacquiao is a 12-round welterweight world championship unification bout promoted by Mayweather Promotions and Top Rank Inc., and is sponsored by Tecate. The pay-per-view telecast is co-produced and co-distributed by HBO Pay-Per-View(R) and SHOWTIME PPV(R) beginning at 9 p.m. ET / 6 p.m. PT on Saturday, May 2 live from the MGM Grand Garden Arena in Las Vegas.
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[11/27/24 - 08:00 AM] "ChiefsAholic: A Wolf in Chiefs Clothing" Premieres Exclusively on Prime Video on December 24 The true-crime documentary about Kansas City Chiefs superfan and serial bank robber Xaviar Babudar, features unprecedented interview footage with Babudar following his initial arrest, prior to him removing his ankle monitor and going on the run.
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[11/27/24 - 07:09 AM] Discovery Channel December Programming Highlights This December, new Episodes of "Contraband: Seized at the Airport," "Expedition Files," "Game Changers," "Gold Rush," "Homestead Rescue," "The Last Woodsmen," "Mystery at Blind Frog Ranch," and "Mystery of the Abandoned" premiere on Discovery Channel.
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[11/27/24 - 05:59 AM] Video: Check Out the Official Teaser Trailer for New Medical Mystery Drama "Watson," Starring Morris Chestnut A 60-second version of the trailer will air during the Chicago Bears vs. Detroit Lions NFL Thanksgiving game Thursday, November 28, on CBS, with the full version available online.
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[11/26/24 - 05:01 PM] "The Summer Hikaru Died" Set to Bring Eerie Anime Thrills to Netflix A chilling blend of slice of life and the supernatural, Yoshiki's life is thrown upside down when his best friend Hikaru is replaced by "something" that looks and acts just like him.
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[11/26/24 - 04:55 PM] "Abbott Elementary" Season 4 Return Skyrockets +321% in Total Viewers and +846% in Adults 18-49 Over Initial Live+Same Day Audience The season four premiere of "Abbott Elementary" stands as the top multiplatform telecast in both Total Viewers and Adults 18-49 since the show's post-Oscars episode (3/10/24).
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[11/26/24 - 03:01 PM] Video: New Games, New Stakes - "Squid Game" Season 2 Main Trailer and Key Art "Round and Round" Unveiled With its premiere just around the corner on December 26, the trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.
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[11/26/24 - 02:34 PM] Video: Paramount+ with Showtime Debuts Official Trailer for Showtime's "Dexter: Original Sin" The series premieres Friday, December 13 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air US debut on Sunday, December 15 at 10pm ET/PT.
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[11/26/24 - 01:15 PM] ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" "Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.
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[11/26/24 - 12:31 PM] Netflix Orders Limited-Series Adaptation of Harlan Coben's "I Will Find You" An innocent father serving life for the murder of his own son receives evidence that his child may still be alive - and must break out of prison to find out the truth.
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[11/26/24 - 12:03 PM] Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.
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[11/26/24 - 11:44 AM] TNT Sports to Debut "Evolve and Flex" with Lance Fresh Friday, Dec. 6, on truTV and Max The show is hosted by sports-lifestyle expert Lance Fresh and features candid conversations with guests to discuss how life's events have contributed to their sense of style.
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[11/26/24 - 11:19 AM] MGM+ Announces 2025 Premiere Date for "NFL Icons" Season Four In the upcoming fourth season, the docuseries will feature Pro Football Hall of Famers Joe Montana, DeMarcus Ware, Kurt Warner and Gale Sayers.
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[11/26/24 - 10:24 AM] Video: "Rogue Heroes" (MGM+ 2025 Series) Season 2 Tease "Rogue Heroes" is a dramatized account of how the world's greatest Special Forces unit, the SAS, was formed under extraordinary circumstances in the darkest days of World War Two.
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[11/26/24 - 10:09 AM] Video: Acorn TV Releases Official Trailer for Second Season of Hit Australian Drama, "Darby and Joan" The new season debuts with a two-episode premiere, exclusively on Acorn TV, on December 30, followed by weekly episodes through January 27.
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[11/26/24 - 10:01 AM] ABC News Studios Announces Fourth Season of Hit True-Crime Series "Wild Crime," Streaming Dec. 5 Only on Hulu "Wild Crime: Eleven Skulls" delves into the haunting 2012 disappearance of Samantha Koenig, an 18-year-old Anchorage barista last seen leaving her place of work with an unknown man on a dark winter night.
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