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[05/19/15 - 09:24 AM]
WE tv Offers Advertisers the Ultimate Partnership Opportunity -- the WE Suite
Select blue-chip clients will have the opportunity to partner with the network around its popular series "David Tutera's Celebrations" through category exclusivity across multiple platforms.
[via press release from WE tv]

WE tv OFFERS ADVERTISERS THE ULTIMATE PARTNERSHIP OPPORTUNITY ALLOWING BRANDS TO GO 'BEYOND THE BUY' WITH NETWORK'S HIT ORIGINAL SERIES

WELCOME TO THE...

NEW YORK, NY -- May 19, 2015 -- This Upfront season WE tv is rolling out its most comprehensive, most exclusive sponsorship opportunity ever -- the WE Suite. Select blue-chip clients will have the opportunity to partner with the network around its popular series David Tutera's Celebrations through category exclusivity across multiple platforms, including on-air, online, social media, national media buys, live events, and unprecedented access and support from the show's star, celebrity event planner David Tutera.

The WE Suite provides an advertiser the opportunity to "own" David Tutera's Celebrations on every platform and across every major consumer touch point. Branded opportunities include, but are not limited to, in-show integrations, series sponsorship, exclusive online video, social media partnerships, sweepstakes, off-channel marketing, premier events and potential talent appearances. The WE Suite is totally customizable to an advertiser's needs combining the perfect mix of media tools to promote their brand to WE tv's passionate fans. WE Suite partners will be aligned with all-new episodes of David Tutera's Celebrations beginning November 2015.

"In today's crowded TV landscape, the WE Suite ensures that advertisers will reach new and existing WE tv viewers and purchasing consumers wherever they are and however they consume content," said Allison Clarke, WE tv's senior vice president of advertising sales. "This exclusive opportunity drives unprecedented value and awareness of our partners' brands beyond the traditional 360-degree marketing campaign.

"David Tutera is more than an event planner and much more than a TV personality. He has built an overall brand that stands for quality, prestige and glamour that extends beyond TV into social media and consumer products. The WE Suite allows us to strategically align this long time WE tv star with our clients in a way that reflects how today's savvy audiences consume and connect with content, which is also in keeping with the refreshed WE tv 'All In' brand."

In the most recent season of David Tutera's Celebrations, Tutera planned a star-studded 10th anniversary celebration for celebrity blogger Perez Hilton; a Sweet 16 party for singer and Disney Channel star China Anne McClain; Omarosa's festive holiday party benefitting St. Jude Children's Research Hospital; Holly Robinson Peete's extravaganza on the historic back lot of Universal Studios to support autism awareness; NBA Hall of Famer and notorious bad boy Dennis Rodman's surprise birthday bash to fete his best friend's cancer recovery; an over-the-top birthday bash for Real Housewives of New York star Jill Zarin; supermodel and actress Angie Everhart's beachfront wedding; and a runway preview show of Porsha Williams' (Real Housewives of Atlanta) new lingerie line, Naked Lingerie.

About WE tv

With compelling, can't miss unscripted shows and dramatic scripted series, WE tv's programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today's digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV. WE tv is available to over 85 million U.S. homes. WE tv: All In.





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· DAVID TUTERA'S CELEBRATIONS (WE)




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