or


[06/09/15 - 02:21 PM]
FOX Sports Delivers Unprecedented Marketing Campaign for Presentation of 115th U.S. Open Championship
The largest marketing effort in the history of the U.S. Open and one of the biggest ever executed by FOX Sports, the multifaceted effort comprises television, digital, print, radio and out-of-home signage advertising.

[via press release from FOX Sports]

FOX SPORTS DELIVERS UNPRECEDENTED MARKETING CAMPAIGN FOR PRESENTATION OF 115th U.S. OPEN CHAMPIONSHIP

Los Angeles - Putting the finishing touches on an unprecedented marketing campaign that began in January, FOX Sports makes its final push toward next week's 115th U.S. Open Championship at Chambers Bay Golf Course in University Place, Wash. The largest marketing effort in the history of the U.S. Open and one of the biggest ever executed by FOX Sports, the multifaceted effort comprises television, digital, print, radio and out-of-home signage advertising.

"The U.S. Open is truly one of our country's signature and unique events," said Robert Gottlieb, FOX Sports' executive vice president of marketing. "It has been an honor for us to brand the event for a new generation of fans as FOX Sports prepares to serve as the official domestic broadcast partner for the first time."

Focusing on the rich history of the U.S Open, the campaign is fronted by three distinct television spots airing across FOX, FOX Sports 1, FOX Sports' Regional Networks, FX and local FOX broadcast network affiliates, in addition to other major cable networks, including CNN, The History Channel, Discovery Channel and Comedy Central.

The on-air promo series was introduced on FOX during January's NFC Championship Game with the debut of the "Flag" spot, continued with the unveiling of "Anthem," and was capped off last week with the release of "Ultimate Test," featuring rising star Rickie Fowler.

"The goal with these spots was to create imagery that evokes the patriotism, history and tradition associated with the U.S. Open," Gottlieb said. "This is our national championship and we wanted to illustrate just how much it is woven into the fabric of the American culture during this time of year."

With every minute of championship action streaming live on the critically-acclaimed FOX Sports GO app, an additional promotional spot debuts this week starring FOX Sports golf reporter Holly Sonders, who demonstrates the usability of the app in various settings.

Also premiering this week is an on-air promo specifically dedicated to showcasing Chambers Bay, providing a glimpse into its breathtaking aerial views, dramatic elevation changes and imposing hazards.

Online promotional elements of the campaign include high-impact custom unit displays and videos on the GOLF, GOLFWEEK, Sports Illustrated and Sporting News websites, while social media buys appear on both Facebook and Twitter.

Print advertising was featured in Golf Digest's "U.S. Open Preview" issue that hit newsstands this month, in addition to full-page advertisements in the New York Post and Wall Street Journal debuting Thursday, June 18, the start of championship play. A multi-market out-of-home signage commitment is highlighted by prominent placement in New York City's Times Square, across major points of interest in Los Angeles and inside the Seattle/Tacoma International Airport, a roughly 40-minute ride from Chambers Bay.

Another unique element of the campaign is FOX Sports' partnership with the United States Golf Association on the organization's annual Open for All(TM) Trophy Tour leading up to the championship. Amidst the trophy's estimated 5,000-mile promotional trek across the country, it was the subject of more than 40 appearances and photo opportunities, including 12 on-air appearances with local FOX affiliates, FOX News Channel's "Fox & Friends," FOX Sports 1's flagship studio news programs, AMERICA'S PREGAME and FOX SPORTS LIVE, and during a primetime Saturday Major League Baseball telecast on FOX.

Additional off-channel marketing initiatives included FOX Sports golf personalities competing with NASCAR drivers to land shots onto a green floating on the famous Lake Lloyd at the infield of the Daytona International Speedway during the week of the Daytona 500, and a "Caddie Attack" promotion that sees FOX Sports unleash a team of caddies throughout the streets of Seattle, offering people assistance with day-to-day activities for a video element that airs across the FOX Sports' family of networks, local FOX affiliates and various digital platforms.

The campaign continues through the start of the championship next week as print, radio and television ads lead into FOX Sports' television coverage that begins Thursday, June 18 at 12:00 PM ET on FOX Sports 1. The full broadcast schedule is as follows:

Day/Date Round Time (ET) Network

Thursday, June 18 First 12:00 - 8:00 PM FOX Sports 1 8:00 - 11:00 PM FOX

Friday, June 19 Second 12:00- 8:00 PM FOX Sports 1 8:00 - 11:00 PM FOX

Saturday, June 20 Third 2:00 - 10:00 PM FOX 7:00 - 10:00 PM FOX Deportes

Sunday, June 21 Final 2:00 - 10:30 PM FOX 7:30 - 10:30 PM FOX Deportes





  [june 2015]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/28/24 - 01:01 AM]
Video: Watch the Spectacular and Intense Trailer for Norwegian Disaster Series "La Palma"
A Norwegian family vacationing on La Palma faces disaster when a young researcher discovers alarming signs of an imminent volcanic eruption.

[11/27/24 - 07:01 PM]
Chinese-Language Period Drama "Perfect Match" to Launch Exclusively and Globally on Netflix
The story follows the five beautiful daughters of the Li family, whose vivacious nature, inherited from their mother, Madame Li, earned them the notorious nickname "The Six Tigers of the Li Family."

[11/27/24 - 05:15 PM]
"Dancing with the Stars" Season 33 Finale Delivers Largest Audience in Over Four Years
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment series among Adults 18-49 (0.77 rating) - the first time for the show to take the top spot for the broadcast season in its entire history.

[11/27/24 - 10:04 AM]
Tom Hardy, Pierce Brosnan and Helen Mirren to Lead New Guy Ritchie Project for Paramount+ with Showtime
The project is an electrifying, new global crime series centered around two warring families based in London whose enterprises stretch all corners of the globe and the fiercely loyal "fixer" charged with protecting one of them at all costs.

[11/27/24 - 08:00 AM]
"ChiefsAholic: A Wolf in Chiefs Clothing" Premieres Exclusively on Prime Video on December 24
The true-crime documentary about Kansas City Chiefs superfan and serial bank robber Xaviar Babudar, features unprecedented interview footage with Babudar following his initial arrest, prior to him removing his ankle monitor and going on the run.

[11/27/24 - 07:09 AM]
Discovery Channel December Programming Highlights
This December, new Episodes of "Contraband: Seized at the Airport," "Expedition Files," "Game Changers," "Gold Rush," "Homestead Rescue," "The Last Woodsmen," "Mystery at Blind Frog Ranch," and "Mystery of the Abandoned" premiere on Discovery Channel.

[11/27/24 - 05:59 AM]
Video: Check Out the Official Teaser Trailer for New Medical Mystery Drama "Watson," Starring Morris Chestnut
A 60-second version of the trailer will air during the Chicago Bears vs. Detroit Lions NFL Thanksgiving game Thursday, November 28, on CBS, with the full version available online.

[11/27/24 - 03:09 AM]
Sneak Peek at the Brand New, Psychological Crime Thriller, "The Crow Girl," Coming Soon to Paramount+ UK
The series is produced by Buccaneer Media and distributed by ITV Studios.

[11/27/24 - 02:01 AM]
Video: First Look Revealed for Third Explosive Instalment of Sky Original "Gangs of London", Coming 2025
As chaos erupts in London after a spiked shipment of cocaine kills hundreds, fan-favourite characters collide with new faces bound by blood ties, sparking brutal power struggles, unexpected alliances, and fierce rivalries.

[11/26/24 - 05:01 PM]
"The Summer Hikaru Died" Set to Bring Eerie Anime Thrills to Netflix
A chilling blend of slice of life and the supernatural, Yoshiki's life is thrown upside down when his best friend Hikaru is replaced by "something" that looks and acts just like him.

[11/26/24 - 04:55 PM]
"Abbott Elementary" Season 4 Return Skyrockets +321% in Total Viewers and +846% in Adults 18-49 Over Initial Live+Same Day Audience
The season four premiere of "Abbott Elementary" stands as the top multiplatform telecast in both Total Viewers and Adults 18-49 since the show's post-Oscars episode (3/10/24).

[11/26/24 - 03:01 PM]
Video: New Games, New Stakes - "Squid Game" Season 2 Main Trailer and Key Art "Round and Round" Unveiled
With its premiere just around the corner on December 26, the trailer delivers an electrifying glimpse into the deadly games and gripping character dynamics that await fans worldwide.

[11/26/24 - 02:34 PM]
Video: Paramount+ with Showtime Debuts Official Trailer for Showtime's "Dexter: Original Sin"
The series premieres Friday, December 13 on streaming and on demand for Paramount+ subscribers with the Paramount+ with Showtime plan, before making its on-air US debut on Sunday, December 15 at 10pm ET/PT.

[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:31 PM]
Netflix Orders Limited-Series Adaptation of Harlan Coben's "I Will Find You"
An innocent father serving life for the murder of his own son receives evidence that his child may still be alive - and must break out of prison to find out the truth.