or


[03/04/16 - 02:26 PM]
ABC and Lexus Launch Network's First Scripted Virtual Reality Experience for Popular Drama "Quantico"
The experience enables fans to delve "in world" with the show, assuming the role of a new recruit on a mission with FBI trainees Shelby Wyatt and Caleb Haas as they track down and apprehend their assigned target.

[via press release from ABC]

ABC AND LEXUS LAUNCH NETWORK'S FIRST SCRIPTED VIRTUAL REALITY EXPERIENCE FOR POPULAR DRAMA "QUANTICO"

Easter Eggs Unlock Bonus Show Footage and Foreshadow Pivotal Upcoming Plot Point

VR Experience Expands Storytelling and Brand Integration Opportunities

ABC is today launching its first scripted virtual reality experience to coincide with the much anticipated midseason premiere of its hit drama "Quantico," which airs this SUNDAY, MARCH 6 (10:00-11:00 p.m. EST). Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve "in world" with the show, assuming the role of a new recruit on a mission with FBI trainees Shelby Wyatt (Johanna Braddy) and Caleb Haas (Graham Rogers) as they track down and apprehend their assigned target. The experience is available at QuanticoVR.com, which includes instructions for accessing it on desktop and via Littlstar's app for headsets, mobile and Apple TV.

"Working in virtual reality opens up so many possibilities and ways to engage fans beyond what can be accomplished on a flat screen," said Jeffrey Weinstock, vice president and creative director, ABC Integrated Marketing. "We're literally inviting fans to be a character in the show, immersing them in this world and allowing them to explore and discover parts of the story on their own."

The experience includes two Easter eggs that can be found while scanning the footage. The first unlocks bonus footage from the midseason premiere. The second, which is visible in the headset, provides telling insight into one of the characters' motives and connection to terrorist activities. The scene features the characters in a Lexus LX 570 flagship SUV. A :30 spot and a behind-the-scenes featurette are also available for users to view.

"With VR, the viewer is in the car with our actors. It's a much deeper level of engagement for a sponsor while still remaining organic and true to the storyline," added Weinstock.

"In the last few years Lexus has created some remarkable virtual reality experiences to engage consumers outside of the traditional automotive channels," said Brian Bolain, Lexus corporate marketing communications and product marketing manager. "This project allowed us to seamlessly integrate Lexus into Quantico's storyline so fans could explore the new LX virtually while enjoying the show's 360-degree bonus footage."

"VR allows passionate fans to step through the usual 2D plane of entertainment and explore the actual world of their favorite show," added Alastair Green, executive creative director, Team One, agency of record for Lexus. "And it makes sense that a visionary brand like Lexus would be one of the first to push the boundaries of what a branded VR experience can be."

In the midseason premiere of "Quantico," Alex (Priyanka Chopra) finds herself in the middle of a congressional hearing to testify about the terrorist bombings. Convinced Elias didn't act alone, she is determined to find answers and the truth. While back at Quantico, a new group of NATS join Alex and her classmates, causing tension and competition between the groups of trainees.

"Quantico" stars Priyanka Chopra as Alex Parrish, Josh Hopkins as Liam O'Connor, Aunjanue Ellis as Miranda Shaw, Jake McLaughlin as Ryan Booth, Tate Ellington as Simon Asher, Johanna Braddy as Shelby Wyatt, Graham Rogers as Caleb Haas and Yasmine Al Massri as Nimah and Raina Amin.

Guest starring are Marcia Cross as Claire Haas, Rick Cosnett as Elias Harper, David Alpay as Duncan, Jacob Artist as Brandon, J. Mallory McCree as Charlie Price, Lenny Platt as Drew Perale, Li Jun Li as Iris Chang, Jay Armstrong Johnson as Will Olsen and Noam Jenkins as Khaled.

"Alex" was written by Jake Coburn and directed by Jamie Barber.

Executive producers of "Quantico" are Joshua Safran, Mark Gordon, Nicholas Pepper, Jake Coburn and Robert Sertner. "Quantico" is produced by ABC Studios.





  [march 2016]  
S
M
T
W
T
F
S
  


· QUANTICO (ABC)





[02/04/25 - 01:04 PM]
Bravo's New Docu-Series "Denise Richards and Her Wild Things" Premieres Tuesday, March 4
Hollywood icon Denise Richards is trying to balance it all as she navigates being an actress, wife and mother in the public eye.

[02/04/25 - 12:45 PM]
Elite Chefs Battle for the Culinary Throne in New Food Network Series "House of Knives"
In the epic new series, talented, innovative and ruthless contenders must use their cooking, strategy and survival skills to make it to the throne.

[02/04/25 - 12:37 PM]
Drama Fit for a Queen: PBS Sets "Marie Antoinette" Season 2 Premiere Date
The captivating historical drama returns on March 23 with eight new episodes.

[02/04/25 - 12:02 PM]
Animal Planet Celebrates Puppy Bowl XXI with Partnerships to Amplify Awareness and Impact for Pet Adoption
Lyft, 1-800-Flowers, Victoria's Secret PINK, The USO, e.l.f., Dogtopia and Puppy Sphere join returning partners Best Friends Animal Society, Grounds & Hounds Coffee Co., Georgetown Cupcake, NFL Players Association, Southwest Airlines, Pooch Perks and Valpak to support Puppy Bowl and increase awareness for pet adoption.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 12:00 PM]
"The Cleaning Lady" and "Alert: Missing Persons Unit" Season Premieres Tuesday, March 25 on FOX
Look for both series to have uninterrupted runs all season long.

[02/04/25 - 09:05 AM]
A&E Announces "Soul Incarcerated" A Limited Series Podcast Launching Today & Documentary "Edge of Daybreak" Coming Soon
The documentary "Edge of Daybreak," follows the story of a group of inmates in a maximum-security prison who formed an R&B band called Edge of Daybreak.

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:45 AM]
Meet "Jay & Pamela": TLC's New Series Celebrates a Heartwarming Journey of Love, Family and Determination
The heartfelt new series follows a couple who also happen to share the same rare brittle bone disorder.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/04/25 - 08:02 AM]
Clara Galle, Claudia Salas and Paula Usero Star in "That Night," The New Netflix Series Based on the Bestselling Novel by Gillian McAllister
During a family vacation in the Dominican Republic, Elena (Clara Galle) accidentally hits a man with her car. Desperate and frightened, she calls her sisters, Paula (Claudia Salas) and Cris (Paula Usero), asking for help.

[02/04/25 - 08:01 AM]
Video: "Plankton: The Movie" - Official Trailer - Netflix
SpongeBob SquarePants' tiniest frenemy, Sheldon J. Plankton, is finally getting his close up.

[02/04/25 - 08:01 AM]
ESPN, NBA Unveil Rosters for 2025 Ruffles NBA All-Star Celebrity Game
The game takes place at Oakland Arena in Oakland, California on Friday, February 14, at 7 p.m. ET exclusively on ESPN platforms, including ESPN, ESPN+ and Disney+.

[02/04/25 - 07:01 AM]
Video: "Counterstrike" - Official Trailer - Netflix
When a hostage rescue mission creates a new enemy, Capt. Guerrero and his elite soldiers must face an ambush by a ruthless drug cartel.

[02/04/25 - 07:00 AM]
Video: Apple TV+ Unveils Trailer for "Goldie" Premiering February 14
Inspired by Emily Brundige's award-winning 2019 short film of the same name, the 13 half-hour episodes follow Goldie, a giant girl with a big heart, as she sets off on epic adventures with her best friends in their beloved town of Boysenberg.