SECRET WEAPONS:
Look as Handsome as the World's Greatest Spy With Help From
Baxter of California
LOS ANGELES, March 28, 2016 - Whether fighting rebels in far-flung destinations, scheming to sabotage his co-workers or making time with the ladies, Sterling Archer, the namesake protagonist of the acclaimed FX animated series Archer, has mastered the skill of looking his best in the stickiest of situations.
Now every man can achieve "Sterling" good looks with the help of Baxter of California, the men's grooming brand known for pioneering the space with a comprehensive range of products tailored to men's needs. They have teamed up with FX as they debut Season 7 of Archer to help guys emulate the slick style of their favorite sophisticated former spy (now private investigator) - no suit (or martini) required.
The "Get The Look: Archer" bundle includes the essentials for every international man of mystery: Baxter of California's Hydro Salve Lip Balm, Clay Pomade, and Super Close Shave Formula, the perfect recipe to match Sterling Archer and to keep every guy at the top of their grooming game. Why these items?
· Bold Hard Water Pomade: Gives Archer the slick shiny look he loves along with a soft never crunchy hold to his hair.
· Super Close Shave Formula: Gives his face a smoother feel than a baby's bottom.
· Hydro Salve(TM) Lip Balm: Keeps his lips soft and kissable.
To keep up with this well-groomed investigator's next moves, tune in to Archer for the Season 7 premiere on March 31st on FX at 10pm e/p.
The Baxter of California Archer Grooming Kit will be available March 28-April 16 for $40.00 (a $50 retail value) on www.baxterofcalifornia.com/archer.
ABOUT BAXTER OF CALIFORNIA:
Founded in 1965, Baxter of California was one of the first companies to seriously address men's grooming needs. The company, headquartered in Southern California, strongly believes in product quality through a commitment to research and development. Its innovative products for men are available at lifestyle stores, apothecaries, better barber shops and online at baxterofcalifornia.com, as well as at Baxter Finley Barber & Shop in Los Angeles, which features classic barbering services alongside a curated collection of men's grooming products.
ABOUT FX
FX is the flagship general entertainment basic cable channel of FX Networks, a business unit of 21ST Century Fox. FX Networks is comprised of FX, FXM and FXX. Launched in June of 1994, FX is carried in more than 92 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit dramas series, including The Americans, The Strain, Tyrant and the upcoming Taboo; the critically-acclaimed limited series American Horror Story, Fargo, The People v. O.J. Simpson: American Crime Story and the upcoming Trust; acclaimed hit comedy series including the award-winning Louie, Archer, Sex&Drugs&Rock&Roll, Baskets and the upcoming Better Things and Atlanta. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy and Justified. The network's library of acquired box-office hit movies is unmatched by any ad-supported television network. FX's roster of acquired hit series includes Two and a Half Men, How I Met Your Mother and Mike & Molly.
ABOUT ARCHER ON FX:
Archer is an animated, half-hour comedy that revolves around a former spy agency turned private investigation firm and the lives of its employees. The Figgis Agency presents all new challenges for the former spies, the most difficult of which might be the move to Los Angeles. Every seedy surveillance of a suspected adulterer or investigation into insurance fraud is actually just another excuse for the staff to undermine, sabotage and betray each other for personal gain.
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