or


[10/26/16 - 07:02 AM]
National Geographic Goes "Further" - Company Announces Global Rebrand Extending Across Entire Organization
The rebrand will coincide with the global event series premiere of "Mars," the epic story of mankind's thrilling quest to colonize Mars, from executive producers Brian Grazer and Ron Howard, on Monday, November 14.

[via press release from National Geographic Channel]

NATIONAL GEOGRAPHIC GOES "FURTHER"

COMPANY ANNOUNCES GLOBAL REBRAND EXTENDING ACROSS ENTIRE ORGANIZATION

"FURTHER" BECOMES GLOBAL TAGLINE AND NORTH STAR ASPIRATION FOR NATIONAL GEOGRAPHIC

Rebrand Coincides with Nov. 14 Global Event Series Premiere of MARS - Epic Story of Mankind's Thrilling Quest to Colonize Mars From Executive Producers Brian Grazer and Ron Howard

(WASHINGTON - OCT. 26, 2016) From the top of One World Trade Center, National Geographic announced today an extensive global rebrand across the company's world-class media platforms, experiences and nonprofit organization. This evolution further builds on last year's expanded joint venture with 21st Century Fox and cements National Geographic's position as a leader in premium content with an unparalleled global reach.

The rebrand will touch every aspect of National Geographic (at both the for-profit National Geographic Partners and the nonprofit National Geographic Society), including the visual presentation of the global channels in 171 countries, the iconic magazine, nationalgeographic.com, all of the company's social and digital platforms and the National Geographic headquarters in Washington, D.C.

The new global tagline "Further" embodies the ethos and spirit that have defined the National Geographic brand for over 128 years. Embracing the company's purpose to be the leading premium content destination for science, exploration and adventure, "Further" captures the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.

"A year ago we combined all of our content platforms into one company, establishing an unparalleled and enviable global reach for our iconic brand, which touches over 730 million consumers every month," said Declan Moore, CEO, National Geographic Partners. "Now, as we reimagine our business for the 21st Century, this rebrand - the largest in our history, and possibly the largest of any integrated media company - reinforces to consumers and the marketplace, with a singular vision, the power of the National Geographic brand as well as the premium, visually spectacular nature of our storytelling across every platform."

"'Further' allows us to cement National Geographic in the minds of consumers, whether the magazine, the channels or the society," added Gary E. Knell, president and CEO, National Geographic Society. "Through our unmatched support of explorers, adventurers, scientists, educators, photographers and other storytellers, we aim to build a worldwide, public community of learners. And I can't think of anything that encompasses our mission better than the idea of 'Further.'"

National Geographic will now share one unifying brand logo across all of its media platforms. As a global tagline, "Further" captures National Geographic's insatiable quest to always go deeper, to seek, to take risks, to push boundaries, to remain restless and to be pioneering in everything we do, just like the National Geographic explorers who came before us. (Our "Further" mantra is at the end of this release.)

As part of this effort, the network will also drop the word "Channel" from all on-air and off-air extensions across 440 million households in 171 countries and 45 languages. The rebrand will coincide with the global event series premiere of MARS, the epic story of mankind's thrilling quest to colonize Mars, from executive producers Brian Grazer and Ron Howard, on Monday, Nov. 14, at 9 p.m. ET/8 p.m. CT in the United States (globally Nov. 13). The initial phase of the network's rebrand design covers all aspects of National Geographic.

"This rebrand marks a significant turning point in the realization of our transformational new vision for National Geographic Channel," said Courteney Monroe, CEO, National Geographic Global Television Networks. "As a new brand positioning statement, 'Further' aligns perfectly with our new premium programming strategy, which is built on quality, distinctiveness and the relentless pursuit of creative excellence. The new visual design is sophisticated, contemporary and cinematic and lives up to the promise of the National Geographic brand."

On the channel, the campaign includes a new distinctive on-air look, brand IDs, brand animations and talent IDs, featuring talent including Jason Silva (Brain Games, Origins), Neil deGrasse Tyson (StarTalk) and Richard Bacon (Explorer) as well as explorers and photographers. The network has also unveiled a new brand anthem and slate spot timed to the rebrand (links below).

The magazine has redesigned its cover, with a renewed focus on the iconic imagery National Geographic is known for, beginning with the November Mars issue. The website and all digital and social channels will also relaunch Nov. 14, reflecting the new design. And the National Geographic headquarters in Washington, D.C., will be outfitted with imagery from the new campaign outside the museum and inside the offices.

In all, the rebrand will extend across every business unit of National Geographic, including the kids business, travel business, live events, consumer products and more.

In the beginning of 2017, the rebrand will evolve to include a "Further" section in National Geographic magazine, a "Further" web series and more consumer-facing activations to be announced.

Furthering the knowledge and understanding of our world is, and always has been, the core purpose of National Geographic. The brand continues to delve deeper into every topic, every theme to provide knowledge, depth and perspectives unavailable anywhere else. National Geographic strives to produce content that has the power to inspire, enlighten and provoke - entertainment with purpose.

Gretel NY developed the rebrand with National Geographic Senior Vice President of Brand Strategy and Marketing Emanuele Madeddu and Vice President of Brand Mariano Barreiro, under the direction of CEO Courteney Monroe. For Gretel, Greg Hahn is founder/CEO, Ryan Moore is creative director, Caleb Halter is art director, Amber Kusmenko is senior animator and Shane Dolly is producer.

# # #

National Geographic Partners LLC

National Geographic Partners LLC, a joint venture between the National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, catalog, licensing and e-commerce businesses. A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society. For more information, visit www.nationalgeographic.com and find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.

National Geographic Society

The National Geographic Society is a leading nonprofit that invests in bold people with transformative ideas in the fields of exploration, scientific research, storytelling and education. We support educators to ensure that the next generation is armed with geographic knowledge and global understanding. We aspire to create a community of change, advancing key insights about our planet and probing some of the most pressing scientific questions of our time. Our goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. For more information, visit www.nationalgeographic.org.





  [october 2016]  
S
M
T
W
T
F
S
      


· MARS (NGC)





[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.