or


[10/08/20 - 08:02 AM]
CBS Unveils Newly Evolved Brand Identity Across All Divisions and Platforms
CBS Television Studios, one of the industry's leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms, has been renamed CBS Studios.

[via press release from CBS]

CBS UNVEILS NEWLY EVOLVED BRAND IDENTITY ACROSS ALL DIVISIONS AND PLATFORMS

Campaign Unifies CBS Branding Across Entertainment, News, Sports, Studios, Stations and Syndication

Updated Sight, Sound and Messaging Positions CBS for All the Ways Viewers Consume Its Content Live, On Demand and Streaming

CBS Television Studios to Be Rebranded CBS Studios

NEW YORK - Oct. 8, 2020 - CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements of the brand's rich history, it was announced today by President and Chief Marketing Officer Mike Benson.

The updated brand identity for entertainment programming debuted on the Network this week in advance of the upcoming fall season. Viewers can expect to see it rolled out across CBS News leading up to the 2020 election and for CBS Sports by the Network's broadcast of Super Bowl LV on Sunday, Feb. 7, 2021. Similar iterations are being developed for CBS Television Stations and CBS Television Distribution.

The strategy and execution, developed by Benson and his team with agency Gretel, unifies the CBS brand while differentiating it in an increasingly crowded media landscape. It is designed to create stronger continuity and clarity from the core brand to the subsidiary brands while driving attribution for CBS' content, whether on the brand's platforms or others - live, on demand or streaming.

"CBS has long been one of the most unifying brands in media, bringing people together from all walks of life. Vibrant, trusted, inviting, inclusive - a connector with heart. We needed to make that clearer and more consistent at every consumer touchpoint," said Benson. "We are defining every aspect of the CBS brand to make it more meaningful for existing and new consumers, regardless of where they encounter the brand."

The brand identity draws upon CBS' 91-year history, with key visual and audio elements from the past integrated into the new aesthetic. The ubiquitous CBS Eye logo remains central to the new identity in a unique animated way. The voiceover "This is CBS," which was used for decades in the Company's radio and television broadcasts beginning nearly a century ago, is another example of memorable legacy elements playing a strong role moving forward.

In addition, to reflect its role as a prominent content creator for all platforms more accurately, CBS Television Studios, one of the industry's leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms, has been renamed CBS Studios.

New elements of the CBS brand strategy and its evolved look, feel and sound:

· The iconic CBS Eye will be used across the brand identity in a flexible style that elevates it as a standalone logo and leans into the shapes and elements that make it up - separating and rejoining in unity via lively animation. Click here to view.

· Brand attribution will be applied to programming and promotion that drives better connection between the CBS core brand, its sub-brands and our premium content available across CBS-owned and third-party platforms.

· Content on CBS and CBS-owned platforms will be tagged with "CBS Original," "CBS News," "CBS Sports" or "CBS Presents" to reinforce its role as a leading creator and content provider for its platforms and many others. For example: "CBS Presents The 56th Academy of Country Music Awards."

· Content produced by CBS Studios will also include "A CBS Studios Production" and CBS Studios branded marks.

· An audio expression of the updated brand identity comes to life in a five-note mnemonic written by assigning musical notes to the historic "This is CBS" voiceover slogan, creating a new melody and animation that will appear at the top of the hour during primetime programming on CBS. Click here to view.

· Unified logos and graphics that simplify and closely identify CBS as the core brand across divisions.

· Updated avatars and watermarks to be used across all CBS social media handles.

* * *

About CBS Entertainment Group:

The CBS Entertainment Group, a subsidiary of ViacomCBS led by President and Chief Executive Officer George Cheeks, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry's most successful and popular brands and businesses: CBS Television Network, CBS News, CBS Sports, CBS Studios, CBS Television Distribution and CBS Television Stations.





  [october 2020]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/05/24 - 07:01 AM]
Video: "Nothing to See Here" Season 2 - Official Trailer - Netflix
Alexis and Charlie's friendship is tested as fame beckons. Azul faces her past in music, and a new member challenges Alexis's fears - and potential.

[11/05/24 - 01:09 AM]
Filming Starts for "Kacken an der Havel" by and with Dimitrij Schaad
The new Netflix comedy series is about a rapper, a duck and a village.

[11/04/24 - 04:01 PM]
Video: "Zombieverse 2: New Blood" - Official Trailer - Netflix
The groundbreaking K-zombie series returns bolder than ever, with enhanced zombies, new members and wilder quests full of non-stop thrills and laughter.

[11/04/24 - 02:01 PM]
"Outer Banks" Renewed for Fifth and Final Season Following Fan Celebrations at Poguelandia and Multi-Country Pogue Tour
The news comes two days after the second Poguelandia: An Outer Banks Experience, held November 2 at The Barker Hangar in Santa Monica, California.

[11/04/24 - 01:31 PM]
Acorn TV's Hit Detective Crime Drama "Dalgliesh" Returns with All-New Episodes Monday, December 2
Season 3 is made up of three distinct mysteries, each two episodes long.

[11/04/24 - 12:01 PM]
NBC Unveils Lineup of New and Returning Beloved Holiday Programming
New programming for 2024 includes "Jimmy Fallon's Holiday Seasoning Spectacular" and "A Motown Christmas," hosted by Smokey Robinson and Halle Bailey.

[11/04/24 - 11:01 AM]
The Final Bell: Production Begins for the Third and Final Season of "Heartbreak High"
In Season 3, it's time for Hartley High's graduating class to say 'goodbye' to school, and 'hello' to adulthood!

[11/04/24 - 11:01 AM]
NBC's "The Voice" Taps Music Icon Sting and Multi-Hyphenate Jennifer Hudson as Season 26 Mega Mentors
Hudson joins Michael Bublé and Reba McEntire while Sting joins coaches Snoop Dogg and Gwen Stefani to mentor the remaining artists as each team prepares for the Knockouts, beginning Monday, November 11.

[11/04/24 - 10:31 AM]
Aussie Luke Hemsworth Joins the Cast of Prime Video's Global Hit Series "Deadloch" Season Two
Hemsworth will join lead cast members Kate Box, Madeleine Sami, Nina Oyama and Alicia Gardiner.

[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:02 AM]
"La Liberacion" Will Premiere Exclusively on Prime Video on January 17
The unique series created and directed by noted filmmaker Alejandra Márquez Abella premieres January 17 on Prime Video.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.