PEACOCK UNVEILS TWO NEW AD INNOVATIONS AT NEWFRONT
· Today, NBCUniversal held its first Peacock Newfronts presentation at the Highline Stages. During
the presentation, the company unveiled two new ad innovations for the AVOD streaming
service, extending the company's One22 commitment to enhance the ad experience for
consumers and marketers.
· The Peacock Frame Ad keeps users connected to the content they love while a brand frames the
experience with contextually relevant messaging and offers for purchase. Brands can leverage
our robust first-party data through NBCUnified and full suite of commerce capabilities including
our new partnership with Gopuff, the instant commerce platform that delivers everyday
essentials to a customer's doorstep within minutes.
· The streaming service is also exploring the Peacock In-Scene Ad, which would integrate a
brand's product and/or messaging during post-production. This prototype aims to find the right
moments within top shows for more personalized messaging. This custom solution ensures
maximum brand familiarity by showcasing the right product in the right content, at the right
time, on the right screen.
· Peacock Streaming Council Members will be the first partners to test these new ad innovations.
· "At NBCUniversal, we are constantly developing new and impactful commercial innovations for
our marketing partners," said, Laura Molen, President, Advertising and Partnerships,
NBCUniversal. "With Peacock we are testing and learning hand in hand with our partners by
tapping into NBCU's data, technology and creative capabilities combined with our iconic
storytelling. Research shows that Peacock's ad innovations deliver better results for our
marketers than other CTV competitors all through the purchase funnel. No
other media company out there can deliver the pristine ad environment we have already built
as well as continue to evolve with our partners and viewers."
· "NBCUniversal has always been a leader in delivering ad-supported entertainment across
platforms and we are proud to be setting the bar for what brands and consumers have come to
expect with Peacock's best-in-class AVOD streaming platform," said John Jelley, SVP of Product
and UX, Peacock. "The majority of Peacock customers are opting for our ad-supported
experience and we remain focused on collaborating with our brand partners to develop
innovative, personalized ad experiences that continue to enhance the customer experience."
· "The Peacock Newfront is the next step in NBCUniversal's series of partner events, designed to
create a symphony of opportunity for our partners," said Josh Feldman, Global Chief Marketing
Officer for NBCUniversal Advertising & Partnerships. "At One22, we unveiled the data-driven
future of media and technology. Today, we put a spotlight on the future of streaming, and how
we are furthering our commitment to Commercial Innovation with two new additions to the
Peacock ad experience. As we look ahead to the Upfront later this month, we'll continue to
celebrate the content that informs, entertains and shapes our world."
|