or


[02/15/23 - 10:17 AM]
FOX and Blockchain Creative Labs to Launch "The Masked Singer Experience"
During episodes throughout the season, fans will be able to scan on-air QR codes to play along and vote on which character they believe will progress on to the next round.
[via press release from FOX]

FOX AND BLOCKCHAIN CREATIVE LABS TO LAUNCH "THE MASKED SINGER EXPERIENCE"

Newly Added Interactive Features to Go Live Today, Timed to Season Nine Premiere of Hit Singing Competition Series, With Dynamic Fan Club, Live Show Voting, Token-Gated Exclusive Video Content and Online Rewards Store

As Season Nine of The Masked Singer, television's #1 unscripted series, debuts this evening, FOX and its Web3 media and creative technology company Blockchain Creative Labs (BCL) will launch The Masked Singer Experience, an evolution of the singing competition program's digital fan community with new interactive features, including live show voting polls, token-gated exclusive video content, a points leaderboard and an online rewards store at maskverse.com.

During episodes throughout the season, fans will be able to scan on-air QR codes to play along and vote on which character they believe will progress on to the next round. In participating, fans can level up their Loyalty Pass and be able to purchase The Masked Singer Stars, generative Season Nine costume art created by renowned artist Waxbones, to gain deeper access to the Experience. Points will be awarded to Star holders based on the amount and accuracy of votes they cast throughout the season. A total of 1,050 Masked Singer Stars will be available for purchase for $49.99 USD (approximation, subject to change, based upon the current market price of MATIC), with fan ownership of the Stars ranked in a comprehensive leaderboard on the site.

On February 22, Star holders will be able to watch exclusive content featuring behind-the-scenes and confessionals from this season's contestants, while starting mid-season, The Masked Singer Experience will launch an official online merchandise store, where fans will be allowed to redeem points for an array of digital goods and other items, and be ranked against other fans on a point-based leaderboard. Points and rewards from The Masked Singer's original digital fan club launched in 2021 will be honored in The Masked Singer Experience.

BCL is partnering with MoonPay, the leading Web3 infrastructure provider; Web3Auth, the leading multi-party-computation wallet infrastructure company; Alchemy, the comprehensive developer platform; and the Web3 innovation studio Props Labs to enhance The Masked Singer Experience. Fans will be able to enter the Experience using either social media accounts or existing wallets through Web3Auth, purchase tokens with credit cards through MoonPay and mint them via MoonPay's HyperMint platform and receive redeemable points through Props Labs' Rewards platform. The Experience's innovative blockchain development also uses Eluvio's novel Content Fabric for video distribution.

The Masked Singer's ninth season will debut tonight at 8:00pm/7:00pm CT. This last Fall, Season Eight of the series averaged 7.3 million multi-platform viewers and ranked as television's #1 unscripted entertainment series for the fourth consecutive year. The Thanksgiving 2022 episode of The Masked Singer marked the night's highest-rated entertainment telecast across both broadcast and cable in over three years and was FOX's #1 Thursday entertainment telecast in more than six years.

The Masked Singer is produced by FOX Entertainment's in-house unscripted studio, FOX Alternative Entertainment. James Breen, Craig Plestis and Nick Cannon serve as executive producers. Breen serves as showrunner. The series is based on the South Korean format created by Mun Hwa Broadcasting Corp.

Editor's note: Fan voting will not affect the series' outcome.

About Blockchain Creative Labs

Blockchain Creative Labs (BCL), a business and creative unit formed in 2021 by FOX and its Emmy Award-winning animation studio, Bento Box Entertainment, provides content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token (NFT) content and experiences, and fungible tokens, as well as digital goods and assets. BCL also manages a $100 million creator fund to identify growth opportunities in the NFT space.





  [february 2023]  
S
M
T
W
T
F
S
   


· MASKED SINGER, THE (FOX)




[09/27/24 - 02:02 PM]
For the 2nd Year, "20/20" Is Friday's No. 1 Newsmagazine for the Broadcast Season Across the Board
"20/20" outdelivered "Dateline" for the 2nd season in a row in Total Viewers and for the 4th consecutive season in both key Adult demos.
[09/27/24 - 11:00 AM]
Whitney Cummings to Host Max Original Game Show "Fast Friends"
The four-part game show is scheduled to start production next month at The Friends Experience: The One in New York City, the flagship interactive experience, created by Warner Bros. Discovery Global Experiences, Warner Bros. Television Group, and Original X Productions.
[09/27/24 - 11:00 AM]
"Matlock," Starring Kathy Bates, Makes Its Case with Over 10 Million Multiplatform Viewers In L+3s
With seven days of multiplatform viewing, "Matlock" is expected to be seen by 11.6 million viewers.
[09/27/24 - 10:00 AM]
CBS News Announces Rules for the Vice-Presidential Debate Between Sen. JD Vance and Gov. Tim Walz on Oct. 1 in New York City
The 90-minute debate will be held at the CBS Broadcast Center in New York City and be moderated by "CBS Evening News" anchor and managing editor Norah O'Donnell and "Face the Nation" moderator and chief foreign affairs correspondent Margaret Brennan.
[09/27/24 - 09:10 AM]
Video: "Wicked City" Season 3 - Official Trailer - ALLBLK
Season 3 continues to delve into the complexities of the coven as they face new challenges and threats, both internal and external.
[09/27/24 - 08:08 AM]
HBO Original Series "Like Water for Chocolate" Debuts November 3 on Max
Tita de la Garza and Pedro Múzquiz are two souls deeply in love, yet unable to be together due to entrenched family customs.
[09/27/24 - 07:35 AM]
New Series "Lost Monster Files" Reopens the Recently Unearthed Decades-Old Archive of Famed Cryptozoologist Ivan Sanderson to Reinvestigate His Most Compelling Unexplained Creature Cases
Premiering Wednesday, October 9 on Discovery Channel, the series features a team of experts who gained exclusive access to Sanderson's detailed research and will use it to reinvestigate his most prominent unfinished cases.
[09/27/24 - 07:34 AM]
Video: "Yellowstone" - TV's #1 Show Releases New Behind the Scenes Featurette Featuring Stars Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille and More!
Get an exciting inside look at production ahead of the highly anticipated return on Sunday, November 10 on Paramount Network.

[09/27/24 - 06:15 AM]
Stephen Moyer to Lead Acorn TV Art World Crime Drama, "Art Detectives"
Nina Singh, Sarah Alexander and Larry Lamb also star in the series, which Moyer also executive produces.

[09/27/24 - 06:01 AM]
Big News! "Black-ish" Hits TV One - For Its 10th Anniversary!
Starting at 8:00/7:00c on Friday, September 27, the "Black-ish" 10th Anniversary Marathon will kick off an exciting weekend of laughs and reflections, honoring a decade of cultural commentary, humor, and heart.
[09/27/24 - 06:01 AM]
Video: "Children of the Church Steps" - Official Teaser - Netflix
A group of young friends survive life on the streets, finding in each other hope and resilience to dream of different futures - until tragedy unfolds.
[09/27/24 - 01:01 AM]
Video: "The Empress" Season 2 - Official Teaser - Netflix
As dark clouds gather over the Austrian Empire, the need to produce an heir for the throne puts Franz and Elisabeth's marriage to the test.
[09/27/24 - 12:01 AM]
Video: "Blue Box" - Official Trailer - Netflix
Badminton player Taiki has always admired basketball star Chinatsu from afar. But one spring day, a surprising turn brings them unexpectedly close.
[09/26/24 - 09:31 PM]
Video: "The Tribe" - Official Trailer - Prime Video India - October 4
"The Tribe" is a reality series about five young Indian influencers who want to make it big in Los Angeles - the global capital of entertainment.
[09/26/24 - 01:30 PM]
"Tulsa King" Packs a Punch with Season Two Premiere Streamed by 5.4M Global Households
"Tulsa King's return shattered records with 2M active sub households on premiere day and over 5M globally for the week, fueling Paramount+'s continued momentum as the fastest growing SVOD four years in a row," said Chris McCarthy.