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Prime Video Orders Series "Bloodaxe" From Michael and Horatio Hirst
Series is based on the epic true story of Erik Bloodaxe and Gunnhild on their rise to power
CULVER CITY, California - March 6, 2025 - Today, Prime Video announced it has ordered Bloodaxe to series. The series is created, written, and executive produced by Michael and Horatio Hirst and tells the epic true story of Erik Bloodaxe and Gunnhild on their rise to power. Bloodaxe will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.
Bloodaxe is an epic historical drama that chronicles the rise of one of history's most famous Viking warriors, Erik Bloodaxe, and his formidable wife, Gunnhild, Mother of Kings. As they fight for the throne of Norway, the land is torn apart by fierce rivals, shifting loyalties, and bloody betrayals. With war looming and chaos consuming the kingdom, drawing in the ruthless Kings of other Scandinavian countries, and even a powerful English ruler, the stage is set for a thundering, cataclysmic, compelling and utterly magical new Viking Saga.
"We are thrilled to partner with Michael and Horatio Hirst, who have an impressive track record bringing historical dramas to life with stunning authenticity and gripping storytelling," said Vernon Sanders, head of television, Amazon MGM Studios. "This story is a fascinating tale of Erik Bloodaxe and we can't wait to unveil this new chapter to transport our global customers back to a fascinating era of history."
"I feel blessed and deeply excited that Amazon has given me the opportunity to return to the fantastic world of the Norse Sagas and the men, women and gods of the Viking world who have come to mean so much to me," said Michael Hirst. "Horatio and I intend to open your eyes to incredible new characters and unbelievable stories, all of which happen to be true and many of which changed the course of history."
The series is executive produced by Michael and Horatio Hirst, who will also write. Additional executive producers include Steve Stark under his Toluca Pictures label, Arturo Interian, Morgan O'Sullivan, John Weber, and Sheila Hockin. The series is produced by MGM Television, a division of Amazon MGM Studios.
About Prime Video
Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. On Prime Video, customers can customize their viewing experience and find their favorite movies, series, documentaries, and live sports - including Amazon MGM Studios-produced series and movies Red One, Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, Cross, and The Idea of You; licensed fan favorites; Prime member exclusive access to coverage of live sports including Thursday Night Football, WNBA, and NWSL, and acclaimed sports documentaries including Bye Bye Barry and Kelce; and programming from Apple TV+, Max, Crunchyroll and MGM+ via Prime Video add-on subscriptions, as well as more than 500 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads. For more info visit www.amazon.com/primevideo.
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