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[11/07/05 - 12:00 AM]
Category 7 Blows in Strong Movie Ratings
[via press release from CBS]

"CATEGORY 7" BLOWS IN STRONG MOVIE RATINGS

"Category 7: The End of the World" Delivers The "CBS Sunday Movie's" Highest Adult 18-49 Rating In a Year

"Category 7" Improves Upon The Sunday Movie's Season Average By +108% In Adults 18-49, +113% in Adults 25-54 and +75% in Viewers

"Cold Case" Posts Its Highest Adult 18-49 and Adult 25-54 Ratings Since Last March

CBS's presentation of part one of the mini-series "Category 7: The End of the World" delivered the CBS SUNDAY MOVIE's highest adult 18-49 rating in a year and most watched movie since last May, according to preliminary Nielsen affiliate ratings for Sunday, Nov. 6.

At 9:00 PM, "Category 7" was second in viewers (14.74m), adults 25-54 (6.4/13), adults 18-49 (5.0/11). This is the best CBS SUNDAY MOVIE delivery in households and viewers since 5/1/05 ("Riding the Bus With My Sister") and in adults 18-49 and adults 25-54 since 11/14/04 ("Category 6: Day of Destruction" Part 1 of 2).

"Category 7" improved on the CBS SUNDAY MOVIE delivery's first six weeks average by +63% in households (9.3/14 from 5.7/09), +75% in viewers (14.74m from 8.43m), +113% in adults 25-54 (6.4/13 from 3.0/07) and +108% in adults 18-49 (5.0/11 from 2.4/06).

From 8:00-9:00 PM, COLD CASE (10.5/15, 16.21m) delivered a 5.6/12 in adults 25-54 and 4.2/09 in adults 18-49. These are the highest COLD CASE deliveries in adults 18-49 and adults 25-54 with a first run episode since 3/20/05.

From 7:00-8:00 PM, 60 MINUTES was first in households (10.3/17), viewers (15.52m), second in adults 18-49 (3.7/10) and adults 25-54 (4.9/12).

For the night, CBS was in its closest competitive position on a Sunday to ABC in viewers and adults 25-54.

Final Sunday ratings will be available tomorrow.





  [november 2005]  
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· 60 MINUTES (CBS)
· CATEGORY 6: DAY OF DESTRUCTION (CBS)
· CATEGORY 7: THE END OF THE WORLD (CBS)
· COLD CASE (CBS)
· RIDING THE BUS WITH MY SISTER (CBS)




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